Does your website include a mobile website design? And, is your mobile website Search Engine Friendly?
In 2014 the number of mobile users officially surpassed the number of desktop users! In the USA,
94% of mobile users search for local information with their phone. More than ever people are searching for businesses and browsing websites from their mobile devices such as iPhones, Androids and other Smartphones as well as tablets such as the iPad.
If you haven’t already, it’s time to start thinking about your mobile website design.
What is a Mobile Website?
Mobile websites are mobile friendly versions of your main website that display properly within the screen size and resolution of various types of Smartphones and Tablets. The mobile web design is often simplified to accommodate the smaller screen size as well as user behavior. There are three types of mobile web design that you should be aware of:
Responsive web design (RWD) is set up so that the server always sends the same HTML code to all devices and the CSS is used to adapt how the pages are rendered on various sized devices. Basically, responsive design has code that adjusts for screen size. Google suggests using responsive web design when possible, because it:
- Requires fewer resources to maintain multiple versions of the same page.
- Helps Google’s algorithms index properties of your pages.
- Saves resources and improves efficiency when Googlebot crawls your website.
- Makes sharing and linking to your content easier for users.
- There is no redirection required and avoids common mobile site mistakes
A dynamic serving mobile website will serve different HTML and CSS code for the same URL according to the device accessing the site. Essentially, the mobile HTML content is hidden when visited by a desktop and vice versa. This type of mobile website design relies on properly detecting and identifying the type of device accessing the website.
This method of making your website mobile compatible involves assigning an equivalent mobile-optimized URL for each page on your website. An example of this is www.yoursite.com and m.yoursite.com. With this method the site design needs to have special code on each desktop and mobile page which helps Googlebot discover the location of the corresponding desktop or mobile URL.
Mobile Friendly Website Features
Regardless of what format of mobile web design you choose there are common elements that make a page “mobile-friendly”, which include:
- Pages that resize to fit the screen
- Easy to click links
- No need to pinch or zoom in
- Most important pages are highlighted
- Precise call to actions
- Designed for on-the-go use
- Less content for quick info
- Faster loading pictures
Google Favours Mobile Friendly Websites
Did you know that Google and other Search Engines detect when a search is done from a mobile device and favor websites that have a “mobile web design”?
At the end of 2014 Google added a “mobile-friendly” label to set apart websites in its mobile search results that are actually mobile-friendly.
On April 21, 2015 Google updated its ranking algorithm to boost the ranking of mobile-friendly pages for mobile search results. Beginning May 2016 Google will start rolling out another update to further increase the effect of the mobile ranking signal.
Google has started sending notices to Webmasters telling them to fix mobile usability issues. If your website isn’t mobile-friendly you likely have this same warning from Google that your pages will be “displayed and ranked appropriately for smartphone users.”
Our Mobile Website Design Services
Option A: New “Mobile Responsive” Website Design
We recommend this option to businesses that are thinking of updating their website in the near future. It is often more cost effective to combine a website redesign with a mobile website upgrade. The end result is a beautiful mobile friendly website design.
All of our new website designs are mobile responsive. These highly recommended mobile website design packages are built to display on all devices using CSS media queries. This feature allows you to optimize your website to display properly for all visitors regardless of what device they are using to browse your website.
Option B: Make Your Current Website Mobile-Friendly
If you are happy with your current website or have a limited budget there are still options to make your website mobile-friendly. Depending on the requirements of your current website we can either:
1. Upgrade your site to a mobile responsive web design that uses your current design elements and site structure.
2. Or install 3rd party mobile responsive plugins (as long as your current platform will allow it).
Call 1st on the List Today for Top Mobile Website Design & SEO Advice
Whether you are looking to Redesign Your Website, create a New Website Design with mobile website best practices implemented or you want to create a mobile friendly version of your existing website, 1st on the List can help.
1st on the List offers professional SEO web design services with integrated mobile website capabilities that suit your goals and budget. Let us help you sell your products and services to all your website visitors, regardless of which device they are using to preview your site.