SEO COPYWRITING

The Art of Carefully Crafted and Optimized Website Content

SEO copywriting is a highly complex skill that requires balancing the demands of Search Engines with readable and engaging content. We must write for people and optimize for Google! If you’re finding this easier said than done, contact us.

SEO Copywriting Plays a Critical Role in Your Website Performance

  • Sells a Product, Service or Idea

    Copywriting must set apart what makes your offering unique and valuable from all the rest of the competition.

  • Pitches Your Brand to Your Target Market

    Not only does great copywriting sell your offering but it tells the story of why your brand matters to the target markets most important to you.

  • Drives Reader to Take Action

    Grab the attention of your audience right off the bat, use engaging text to solve their problem, and lead them into taking a specific action.

HOW WE CAN HELP

Key Elements of SEO Copywriting That Boost Your SEO Performance

  • Understanding of Audiences’ Likes and Dislikes

    In order to keep visitors engaged with the content you need to intimately understand their desires and anticipate their needs.

  • People Before Search Algorithms

    It’s a tough balancing act but the best copywriters know how to speak to people first and also integrate SEO best practices that please the Search Engines.

  • Persuasive Drive Towards an Action

    It’s not enough just to present the information. SEO Copywriting must carefully and discreetly push the visitor towards completing your desired action.

  • Solve a Specific Problem

    When crafting new content, the best way to keep the reader engaged is leading them down a road to a solution to their problem. Speak to their needs and solve their problem(s)!

  • Incorporate Words and Long Tail Phrases to Rank Well in Google

    With the right frequency, distribution and variations we can help visitors and Search Engines understand and rank your content.

  • Catchy Headlines

    Did you know that 5 times as many people will read the headline over reading the rest of your content? People are busy with short attention spans. The read the headline first because they want to know that the rest of text will actually provide value.

  • Clickworthy Meta Data for the SERPs

    You may have the perfectly optimized piece of copywriting for your website but if the Meta Title and Description aren’t exciting in Search Results people will scroll through to the next sites.

  • Quick to Load with Zippy Site Speed

    Up to 40% of visitors will leave your website if it takes more than 3 seconds for your page content to load. Why waste time creating great content if your slow website will deter visitors from reading it?

How is SEO Copywriting Different from Content Development?

“The great distinction between content writing and copywriting lies in the purpose of writing it. Copywriting means writing for the sake of promotional advertising or marketing. The purpose of content writing is to entertain and entice the online audiences so they stay longer on websites and engage with the brand.”

SEO Copywriting Frequently Asked Questions

What is SEO Copywriting?

Many people ask if SEO copywriting is different than copywriting. Yes it is! SEO copywriting is specific to the online marketplace and adds the element of keyword integration and search optimization so that Google and other Search Engines can fully understand the topics, themes, and relevance of your text. SEO copywriting has a better chance of being indexed and ranked by Search Engines and clicked by searchers.

How much do your SEO copywriting services cost?

Depending on your copywriting needs we can provide per page copywriting pricing or bundled pricing if you have significant content requirements or a long-term content strategy.

Are your SEO copywriters experienced?

Yes! We have two Senior copywriters who specialize in SEO who each have 20+ years of experience in creating content and working with clients all over the world. Their unique perspective on SEO, website performance and conversion optimization make them more than just your average copywriter.

Will you work with our team of copywriters??

Yes, we provide SEO training for copywriters in a variety of industries. This SEO copywriting training includes evaluating existing pieces of writing, performing keyword research, teaching SEO best practices as it relates to content, and providing ongoing evaluation and feedback of new content. Need some other type of SEO training support? Just ask us.

More About 1st on the List

We’re 1st on the List – a top rated Canadian SEO Firm located in Abbotsford, BC with over 22 years of experience in the industry. The majority of our clients use our SEO Copywriting and Content Development services at some point in their campaign to enhance their website results. We highly recommend it!

And so do our clients … we are recognized on SEO Review websites like Clutch.co and TopSEOs. Check out actual feedback from our clients on these websites or read client testimonials.

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CLIENTS WE’VE WORKED WITH

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Whatever the “more” is that you are after – more traffic, more leads, more sales – let’s start a conversation about how we can help. We look forward to providing professional SEO services that will get you the “more” that you deserve!