What is Search Engine Optimization?

SEO is the acronym for Search Engine Optimization but what is SEO?

As a website owner, you’ve most likely been told at some point that you “need” SEO and that search engine optimization is going to be your smartest investment ever.

But if you are still asking “What is search engine optimization?” you are not alone. The majority of online business owners feel the same way. They don’t know what SEO really means or what it can mean to their business.

The problem with SEO is not in convincing people that they need SEO or that it will help their business. The real problem with SEO is how to justify purchasing something when you are not even sure what it is?

So Let’s Answer the Question, “What is SEO?”

Search Engine Optimization in its most basic form can be defined as:

quotesThe process of improving your website’s content and structure, so that your website becomes the most relevant, in the eyes of the Search Engines, for the products or services your website offers.

Tell the Search Engines

There are 3 things your website really needs to tell the search engines like Google, Yahoo and Bing:

  1. Exactly WHAT it is you offer
  2. WHO you are offering it to
  3. And WHERE they can find it

The clearer this information is to the search engines and the more relevant your website is for what people are searching for, the more likely your website will be displayed at the top of the search engine results.

Learn More About Search Engine Optimization

Search engines like Google, Bing and Yahoo simply want to give their searchers the best, most relevant pages that they think will match what is being searched for.

The purpose of doing search engine optimization then, is to try and do just that:

Provide the best, most relevant pages for the keyword term that was searched on.

To speak with one of our 1st on the List Search Engine Optimization Consultants please: