If your traffic is dropping off despite your best efforts at SEO then a technical or complex backend issue is likely the cause. Technical SEO Audits help uncover the most likely culprits and provide a prioritized course of action for reversing any drops in traffic and negative effects your website is experiencing as a result.
Host Server Configuration
We look at how your website and server are set up and hosted and assess a number of important aspects including your domain name information, canonical issues, crawl stats (and how easy your pages are to crawl), page load times, page re-directs, DNS diagnostic health, and more. Small, often unnoticeable issues with your host and server setup can often prevent Search Engines from properly crawling, indexing and ranking your website.
We assess how well your website follows the recommended search guidelines set by Google, Yahoo, and Bing, and make recommendations for improvements. Some of the areas we look at include site accessibility, best practises, mobile friendliness, pageload speed, SEO friendly URL naming, XML sitemaps, robots.txt files, schema, knowledge graph, HTTP status checks, site navigation structure, internal linking structure, broken links, anchor text, and how your site pages are ranking in the SERPs (search engine results pages).
We check to make sure your pages are properly indexed plus we check for text to html ratio, unique content, duplicate content (or low content) issues, and proper Meta Data, image alt tags, H1 tags (and other heading tags), plus Keyword support. We also check your competition and make recommendations that include Keyword and page specific optimization suggestions. Google wants you to provide a positive user experience so we utilize the tools and advice that Google provides on how to make your web pages better.
We look at everything from fast page load times to browser compatibility, a custom 404 page, making your site mobile friendly (mobile responsive) and providing a great user experience. Your website needs to be easy to use, easy to navigate, and easy to understand. It should also provide great, useful information and help engage the visitor with clear calls-to-action.
Social Offsite Optimization
Search Engines are constantly analyzing your website based on additional information they can find on the Internet. Social optimization includes everything from content creation and promotion to outreach, and online branding. We look at how well your “Brand” is represented in the search results across all sources including your backlink profile, local map listings, Google My Business page, as well as NAP (Name, Address, Place) citations on third party directories like Yellow Pages and online reviews (and reputation) like Yelp.
In highly complex and advanced Technical Audits we also fully review Google Search Console and Analytics data for anomalies, trends, and discrepancies. Time is also spent optimizing indexing rules and restrictions and actively monitoring SEO Health as changes are made to the website.