A Complete Picture of What is Helping and Hurting Your Website

Set yourself up for success! The purpose of a website technical SEO audit is to analyze how strong the foundation of your entire site and server are, much like the way Google and the other search engines analyze them, in order to get the best possible Search Marketing results.

The Difference Between Good and Great Results

The focus of our Technical SEO Audits is to analyze and improve every component of your website through the eyes of Google and visitors. Once you know what is helping and what is hurting your website you are set to move forward with a powerful and effective SEO Strategy that will generate long-term results.

We recommend a comprehensive website technical SEO audit in order to:

  • Check the overall health of your website (we look at over 200 SEO factors).
  • Find any and all issues that need to be addressed.
  • Provide a report with a prioritized list of issues to be fixed (plus other recommendations).
  • Assist with your SEO efforts in correcting found issues.

Like the search engines, we do a website technical SEO audit to look “under the hood” so to speak. We do a full analysis to uncover website technical SEO problems and server issues that may affect page indexing and rankings, as well as the user experience.

As found issues are corrected, rankings tend to improve and website traffic increases accordingly. Correcting website issues is the first step in getting better rankings and more traffic and our detailed approach has enabled us attain the best results for our clients.

Call us toll free at 1-888-262-6687 to learn more.

Screen Graphics showing Analytics overview

Do I Need an SEO Audit?

  • You’ve noticed your traffic drop over a period of time.

    If your traffic is dropping off despite your best efforts at SEO then a technical or complex backend issue is likely the cause. Technical SEO Audits help uncover the most likely culprits and provide a prioritized course of action for reversing any drops in traffic and negative effects your website is experiencing as a result.

  • You are getting ready to make big changes to your website.

    Ideally, we like to perform an SEO Audit prior to launching any big changes to a website, such as changing platforms, hosts, site architecture, and even content. Making sure everything is in place beforehand helps make sure that there is no unintentional negative affects on your rankings or traffic which in our experience can have lasting damage on a website.

  • You’ve noticed poor page load speed or user experience.

    If you recognize that your website is not performing as well as it should our SEO auditors will be an extra set of eyes to determine the exact causes and help get you back on track for getting the results you need.

  • Your website is large and complex.

    The larger the website the bigger the opportunity to uncover key areas that once corrected or improved can provide big results. See our SEO PDFs & FAQs page for additional information.

  • You are in a very competitive market.

    Chances are your competitors are working just as hard as you to create optimized and engaging content, build their backlink profile, and work on other SEO strategies. They likely lack the knowledge and ability to fully audit and monitor the technical end of their website which means you can get a big advantage in this area!

  • You have several parties working on your website.

    A website SEO audit can help make sure that all parties involved account for SEO best practices in everything they do. Sometimes these parties may not know how their actions affect other parties or how their efforts impact Search Engine rankings (for better or worse). We have even done audits for companies with in house SEO departments!

  • You’ve never had a website audit.

    Now is as good of a time as ever to do a full assessment of your website – to learn its strengths and weaknesses in terms of SEO – and the small changes you can start to make to improve your search visibility.

  • Your website is always changing.

    The more often your website is updated the more opportunity for honest mistakes in important areas that affect SEO. We have found that updating websites often introduces technical issues that can harm your rankings and site traffic.

Core Website Technical SEO Audit Services

Did you know that there are over 200 different criteria that the Search Engines use within their algorithms to determine where your web pages should be ranked and listed? Essentially, the more areas that you can address the better. It’s not just a numbers game – it’s about looking at the factors that are most important to your website and your industry.


Bogdan Nazaruk profile photo

“The more technically challenging a site is, the more it can earn from the proper employment of enterprise Technical SEO audit and data-driven techniques. While SEO best practices are well known and quite easy to follow, they’re not always applicable to every site with the same level of effectiveness. Moreover, following them can actually harm sites that diverge from average too much. Professional conjunction of web-development and data science approaches applied to SEO allows for customizing the best practices and detecting valuable low-hanging fruits.”

Bogdan Nazaruk
Technical SEO and Digital Analytics Consultant, 1st on the List

What Type of Difference Can Technical Audits Make?

In cases where a website has a lot of the standard SEO attributes in place but rankings are still lacking, we see a significant increase in results after Technical SEO recommendations are implemented. Below is an organic traffic chart from a media website. In May 2012, they hired 1st on the List do a Technical SEO Audit. After implementing our recommendations over a period of several months their organic search traffic went from 35,000 visitors per month to almost 100,000 visitors per month just by fixing the issues we found.

Graph showing All-time history for SE Traffic

Frequently Asked Questions

Who will perform the SEO Audit?

We have several qualified SEO Auditors with 20+ years experience in the industry. They carry technical and programming expertise and are able to go into as much (or little) technical jargon as you wish. Meet our team of SEO experts and learn what makes them so great at what they do!

How much does a site audit cost?

The cost of an SEO site audit starts at $4,000 and can scale up in price depending on the size of the website and comprehensiveness of the SEO site audit report. Contact us for exact pricing for an SEO Audit of your website.

How long does an SEO Audit take?

Depending on the size of the website, a Technical SEO Audit can take between 2 weeks and 6 months. Once we know your exact needs and goals for conducting an audit, we will create an appropriate timeline that suits your website.

Who is responsible for making audit corrections?

Our audits present a prioritized list of findings and suggestions for correcting. We highly recommend that your IT team, web developer, or marketing team implement these changes as you know your website and its limitations best. We are happy to assist as you make changes and will even QA the work you do to make sure the issues are in fact corrected.

Can 1st on the List help make the audit corrections?

Yes, we have Developers and Programmers on staff who can implement corrections at your request. Typically, we will schedule a time period within which we will implement these changes. We also perform full website backups to have available if needed.

About 1st on the List

As one of North America’s Top SEO companies, 1st on the List has been able to help our clients attain first page ranking results for more than two decades (since 1997). Our comprehensive website technical SEO audits will give you a deeper understanding of how to improve rankings to generate more traffic, more leads, more sales, and more conversions.

Talk with us in more detail about how our website technical SEO audit would work for your website or website properties and learn more about our SEO Company, 1st on the List, in the meantime.  Email or call us toll free at 1-888-262-6687.

Our team of SEO Professionals look forward to speaking with you!

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CLUTCH 2021 Manifest for Top SEO Companies & Marketing Agencies in Canada
3 website design awards for 1st on the List.


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Contact us to start working with an award-winning, results driven SEO agency.



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