Rankings are not as important as they used to be. With that said, rankings are still the most common requested metric to include in our clients’ reports because they are easy to understand and track as they go up and down. Relying only on rankings (which are subjective) fails to give you a full picture of your website’s prominence. This is why we also help you interpret your web analytics reporting so you can understand your website’s overall impressions, what groups/topics of keywords you are visible for, and how rankings translate to clicks.
Let’s set the foundation for a solid future of data analysis, interpretation and application. When our experts first start working with you we will assign roles, gather appropriate access to your marketing properties, and set all goals to be tracked and monitored.
Once we have the access we need we will review any tracking done in the past, correct any skewed data or incorrect tracking, and create the necessary tracking code needed for monitoring future goals.
The true value of our team is our ability to review the qualitative data gathered through analytics and look for growth and anomalies. In other words we apply meaning to your data. Is it positive growth? Are there issues needing to be fixed? How does it compare to other websites? Is there untapped potential?
Within each campaign we compile your website analytics and data gathered from a number of sources and present the data to you in a single report. In addition to numbers we identify trends, speak to where our marketing efforts are making a difference, draw your attention to areas that need correcting, and identify new potential.
Our Website Analytics Specialty Services Include
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