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PPC or SEO? Which should you choose and what is the difference?

There comes a time when businesses are faced with a decision as to where to allocate their online marketing spend. Often, when it comes to targeted search-based advertising, a business will be presented with the option of PPC and SEO. Which should you choose and what is the difference? PPC stands for Pay-Per-Click advertising. Generally […]

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Quality SEO Content Checklist

We’ve all heard the term “Content is King” but are we actually writing content that deserves royal treatment? Content needs to be original, desirable and relevant but are there more concrete quality content guidelines to use while writing? At 1st on the List we’ve compiled this quick quality content checklist to help you write great content […]

Mobile Marketing

The Advantages of Mobile Marketing

Let’s face it, if you’re like the average North American, you spend a lot of your time on your smartphone. And, when you’re not looking at it, it’s within arms reach, lighting up or vibrating with notifications. So, that makes it an ideal platform for brands to get your attention. Now, with so much noise […]

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5 Questions To Ask When Choosing An SEO Services Firm

Hiring the right SEO Services firm can be daunting. Everyone has heard the horror stories of businesses who have hired the wrong firm, sometimes with lasting damage done to future SEO efforts. Or perhaps you have heard stories from businesses who haven’t been able to properly judge the work and efforts an SEO agency is […]

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How To Incorporate SEO Into Your Web Design

SEO Web design is the partnership of web design and Search Engine Optimization (SEO). It is a philosophy that includes the user and lead generation within the web design and planning process. It is a way of thinking whereby SEO comes first, rather than as a post-launch activity. Generally, many web designers outline SEO as […]

Online marketing

10 Tips To Increase Conversion Rates on Your Sales Page

If you build it they will come… or will they? When it comes to websites and online marketing, you have to do more than put content on a website to attract visitors to your website. Then, when you do finally get them there, you have to offer them the valuable information they are craving.   […]

Online marketing

5 Online Marketing Trends in 2018

Online marketing has opened up marketing avenues for businesses. Every year new technologies appear making it easier for companies to target and market to their potential customers. The Internet has changed the face of how a business communicates, tells its brand story and obtains new business. From the tried and true SEO and Email marketing […]

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Keyword Ranking Fluctuations

We always caution our clients that SEO is a long-term affair and to not get caught up in the short term results. Part of this reasoning is because of the layered approach of a well-executed SEO campaign, but also because right out of the gate, a website’s positioning in the search engines is expected to […]

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The Importance of Having A Steady SEO Campaign In Order To Build Rankings Over Time

A well-performing SEO strategy is built over time. SEO is a layered effect and can sometimes be a little game of “what came first, the chicken or the egg”.  That’s because many of the algorithms that a search engine uses in their rankings are based on so many different factors that work together. For instance, […]

WordPress Theme Vs Custom Design

There are so many platforms to build a website in, and undoubtedly, WordPress is one of the most popular. For many businesses, this is a popular choice because it allows them the ability to have a website within a popular CMS platform. Plus, when using a theme or a template, a professional looking website can […]


Advantages of Mobile Marketing

For many businesses, their advertising measures have moved beyond traditional offline and online avenues to mobile marketing strategies. With so many people on their mobiles and tablets for so much of the day, mobile marketing allows businesses the opportunity to reach people with incentives, offers and messages wherever they’re at, in real time. 5 Advantages […]

Online marketing

How Search Engine Optimization Works

Whenever someone asks me “What do you do?” it really is a loaded question because understanding what I do requires just a little understanding of SEO and how SEO works. More often than not I find myself answering like this, “I work for a local Internet Marketing company that specializes in Search Engine Optimization”. Then […]

lead generation

Lead Fluctuation

A good SEO strategy encompasses more than simply ranking for the best keywords. After all, a website can be more than simply a tool for information, it can be used to convert traffic into leads. What is Lead Generation? When it comes to your website, what do you want to measure? If a business has […]

google search

Google Data Changes Clarified in Recent Statement

Recent Google data changes in the query reports obtained through the Google Search Console (GSC) has caused a lot of headaches for website owners. Google has taken note of the confusion and recently issued a statement in an effort to clarify these Google data changes. For website owners (and for SEO companies) it was evident […]

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How Long Does It Take to Rank in Google Infographic

The usual answer to this burning question is ‘it depends’. Luckily, thanks to a study from marketing data company Ahrefs, we finally have a more concrete answer. In order to determine the average age of the pages in Google Top 10 results, the team from Ahrefs took 2 million random keywords and pulled data on […]

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The Rise and Fall And Rise of Keyword Rankings

Keyword rankings are not always stable. In fact, especially when a website or piece of content is initially launched, the page will move around in the search rankings for various popular and related keyword phrases. You may notice that eventually, you settle a few pages in, only to move page by page fairly quickly, until […]

Pay Per Click - 1st on the List

What is the Average Cost Per Lead?

When was the last time you sat down to determine your average cost per lead generation? Do you ever question whether this is in line with other companies of your size, in your industry, or earning a similar revenue? A recent study published by HubSpot surveyed over 350 companies in order to compile cost per […]

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New Study Finds Average Load Time for a Mobile Page is 22 Seconds

What We Can Learn from New Mobile Page Speed Insights Mobile benchmarks are changing rapidly. According to an article on Think With Google titled Find Out How You Stack Up To New Industry Benchmarks for Mobile Page Speed, the average loading time for a mobile page is 22 seconds. This is an outrageous number considering […]

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Best Local SEO Tips and Resources for 2017

Local search has become a de facto standard for businesses that service consumers in specific locales. Your online presences is just as important (if not more important) than your offline presence. If you are new to the scene of Local SEO and search optimization for your local or small business, here are five Google local […]

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How Search Intent Modifiers Affect Google SERP Features

Did you know that one or two extra words in a search query can affect the type or types of SERP feature Google shows in its results? The team at recently posted an article titled How SERP Features Respond to Search Intent Modifiers which shows that swapping search intent modifiers can result in dramatic […]