Our top SEOs, analysts, strategists, developers, and digital marketers share advice, how-tos, industry changes, best practices and their own realizations and success stories. Check back often to stay up to date on the latest and greatest in the SEO, PPC and online marketing world.
What is an SSL Certificate (SSL Security)? Secure Sockets Layer or SSL relies on OSCP protocol (Online Certificate Status Protocol) to check the SSL certificate status before your website is shown to the user. The OSCP protocol identifies…
Portable document format files, also known as Adobe PDF files, are the most used file types today by online and offline users. For example, if you have filled up a printable form from the web, this form is most likely a PDF file. Likewise, files…
Ready or not, user experience is here to stay. Not only is user experience our new reality it is also the difference between medicore and next-level search marketing, as argued by Carolyn Lyden in her keynote session at SMX Advanced 2021. “Website…
A couple of weeks ago a number of members from our team attended the virtual SMX Advanced* 2021 sessions and workshops. We plan to share some of our biggest takeaways and insights over the course of several new blog articles in hopes that we…
The professional services industry is not among the hardest hit by the pandemic. While many firms were able to adjust their business models to meet the new challenges, some of them were forced to downsize or temporarily close shop. The good…
If you own or manage a tourism business, you understand how difficult the past year and a half has been as people were forced to stay at home. You also know that things are starting to look up as travel restrictions are slowly being lifted. How…
Read any “Top SEO Trends in 2021” type article and you’ll find that featured snippets make almost every list. In fact, featured snippets SEO has been highly talked about for the last several years after it was introduced in 2014. There…
If you haven't used it before you may be wondering what is pay per click advertising? Pay-per-click (PPC) is something you may want to consider when planning your online marketing strategy. In this post, we hope to address whatever PPC questions…
Google Maps has made it easy to track locations and find different establishments, making it a powerful tool for marketing local businesses. Whether you have a single branch or multiple branches across different locations, having your company…
SEO for beginners may seem somewhat scary but even the PROs had to start somewhere at some time. SEO doesn't have to be a virtual vortex, swirling with head-spinning jargon and tech-savvy know-how always seemingly just out of your scope of…
What is the true cost of that cheap website builder you're so excited about saving money on? Let us count the pennies... In a world completely upended – not quite apocalyptic, but fairly locked down and laser-focused on staying home and…
Do you understand short-form vs long-form content content? There are two schools of thought in today’s content marketing industry. One asserts that shorter articles (short-form content) are more effective, given the short attention…
1st on the List Blog
Our top SEOs, analysts, strategists, developers, and digital marketers share advice, how-tos, industry changes, best practices and their own realizations and success stories. Check back often to stay up to date on the latest and greatest in the SEO, PPC and online marketing world.
What You Need to Know
About SSL Certificates
What are PDF Files, and Why Should You Optimize Them for SEO?
The Key to Mastering User Experience SEO (SMX Recap)
How Shifts in Consumer Behavior Affect Digital Marketing Trends in 2021 (SMX Recap)
Why Professional Services Firms Should Pay More Attention to SEO in 2021
SEO for Tourism Businesses: Why It Is Important Now More Than Ever
How Featured Snippets Will Influence Your SEO in 2021
What is Pay Per Click Advertising?
What is Google Maps?
SEO for Beginners: 9 SEO Tips for 2021
The True Cost of a Cheap Website Builder
What is Long-Form Content?