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Benefits of Link Building
Popularity; being well-liked is important to some people. It’s also important to businesses. Generally, one can assume that if a business is popular that it is good and provides a valuable service or product. But, is that always the case? If you can make a thousand people say you’re the most popular person, are you […]
Our Story: The History of 1st on the List Promotion
SEO company 1st on the list Promotion was started by Chris Genge in 1996. It was the year DVDs had just come out in Japan, Internet Explorer 3.0 was launched, eBay started their online auction and shopping website, and Dolly the sheep was the first mammal to successfully be cloned. It was a time of […]
When More Traffic Doesn’t Equal More Sales.
More Traffic Doesn’t Equal More Sales Are you experiencing more traffic but no sales? Years ago, when the Internet was in its infancy and businesses were urged to get their very first place in cyberspace, there was a philosophy that ‘if you build it, they will come.’ There was this ‘first on the scene’ mentality […]
How to Get a Sale, Repeat Business or Referrals From Clients and Prospects You Have Met in Person
How to get a sale, repeat business or referrals from clients and prospects you have met in person? Let’s say you meet people at a tradeshow or they visit your location and buy something or maybe they don’t, or maybe you want to stay in touch with people you have given a quote to… What’s […]
Purpose & Importance of an SEO Technical Audit
Why is an SEO Technical Audit Important? An SEO technical audit is akin to doing a regular check-up on your website. It helps you determine what’s working, what needs improvement, and where any critical fixes might be necessary. To be successful online, your website needs to function properly and be accessible for both the search […]
WordPress Site? The Importance of Updating Your Themes & Plugins
Why update WordPress plugins is a very common question…more common than you might think. Keep in mind, however, that WordPress themes and plugins are software programs. Over time, these programs can become outdated, or the software developer may have released newer updated versions with better features or even bug fixes. So, the main answer to […]
How To Create Landing Pages That Convert
When done properly, great landing pages that convert can really add to your ROI. The object of any landing page is to provide a clear and complete path to a decision, whether that is a download, a purchase, a request for more information, or some other clearly defined call-to-action. SEO, pay-per-click marketing, and other online […]
Design Rush B2B Marketplace Recognizes 1st on the List
1st on the List – 2019 Top Canada Web Developer 1st on the List is proud to have been named on the Design Rush List of 2019 Top Canada Web Developers. Design Rush is a trusted B2B marketplace, an online source for advising businesses on how to find the top digital agencies, web development companies, and […]
How Long Should It Take for SEO to Work and Show Results
Inevitably, every client wants to know how long does SEO take to work. Everyone wants instant gratification. We live in a time where nobody really wants to wait too long for anything. We’ve been conditioned to believe that faster often equates to better. We want instant food, instant miracles, instant success, and instant everything! But […]
1st on the List Listed as a Top Marketing & Advertising Firm in Canada!
If you’re looking to get your company’s name to the top of the list, look no further than our seasoned group of SEO experts here at 1st on the List Promotion. Each of our core staff has over a decade of experience, having serviced hundreds of SEO clients in Canada and the US in a […]
Getting Too Much Business From Your SEO Firm’s Efforts (Hint: It’s Not the Time To Quit With Them And Here’s Why)
Yes, it really is possible to have too much business. Your business will have a sweet spot of success. The right number of people throughout every level of the sales funnel, all being properly serviced by the current team, is an ideal goal. Of course, for some businesses, they are looking for increased business beyond […]
PPC or SEO? Which should you choose and what is the difference?
There comes a time when businesses are faced with a decision as to where to allocate their online marketing spend. Often, when it comes to targeted search-based advertising, a business will be presented with the option of PPC and SEO. Which should you choose and what is the difference? PPC stands for Pay-Per-Click advertising. Generally […]
Quality SEO Content Checklist & Best Practices
On-Page SEO Guidelines In this 1st on the List blog post, our 22-point SEO content checklist will highlight many of the SEO best practices and techniques for creating high-quality web content in a post-Google Panda world. The whole purpose of Google’s Panda algorithm update was to eliminate web pages with low-quality web content and reward pages […]
The Advantages of Mobile Marketing
In this post we’ll take a look at mobile marketing advantages. If mobile marketing is not on your radar or has yet to make its way into your marketing plan, now is the time to start. If your business is targeting the average North American, one of the easiest ways to reach them is to […]
5 Questions To Ask When Choosing An SEO Services Firm
In the late 90s and early 2000’s, it was a lot easier to choose an experienced SEO Services firm because there were not that many of them. Of course, like any industry, there were some amateurs and bad apples in the mix. The term ‘black hat seo’ stemmed from early SEO days where some individuals […]
How To Incorporate SEO Into Your Web Design
SEO Web design is the partnership between web design and Search Engine Optimization (SEO). More so, it is a philosophy that includes the user and lead generation within the design and planning process. Even more importantly, it is a methodology whereby SEO planning and strategy happens throughout, rather than as a post-launch activity. If you’re […]
10 Tips To Increase Conversion Rates on Your Sales Page
Getting visitors to your website is only the start. Once they’ve arrived, it’s important you capture their attention and lead them down the path to purchase/conversion/contact. It is hard work getting targeted visitors to a website. A combination of SEO, PPC, Social Media, Content Marketing, Offline Marketing, Digital Ads etc. work cohesively to increase your […]
5 Online Marketing Trends in 2018
Online marketing has opened up marketing avenues for businesses. Every year new technologies appear making it easier for companies to target and market to their potential customers. The Internet has changed the face of how a business communicates, tells its brand story and obtains new business. From the tried and true SEO and Email marketing […]
Keyword Ranking Fluctuations
It happens all the time. You finally start to see your website or page in the top search results for your keyword phrase only to have it disappear faster than it took to get there. You panic. You’ll have forgotten the warnings of your SEO professional that there is bound to be some fluctuations as […]
The Importance of Having A Steady SEO Campaign In Order To Build Rankings Over Time
When it comes to SEO, be the tortoise. You know Aesop’s Fable about the tortoise and the hare, right? Well, let’s recap. The story of the tortoise and the hare has a moral that ‘slow and steady wins the race’. The fable tells the tale of the hare who was often found bragging about how […]