This blog is where we write about all the newest trends, changes, best practices and tips in the SEO and Online Marketing Industry. Check back frequently for updates!

8 Basic Facts Every Small Business Owner Needs Know About SEO

If you don’t know these facts you’re not alone. Most small businesses we speak to aren’t quite sure about these basic fundamental SEO concepts. We’ve made it our mandate to help small businesses understand […]

Bing Claims 20 Percent Search Market Share in 2015

The latest numbers by comScore are out and Bing search percent has officially hit the 20% market share in the US:

Entity
Share % (March 2015)

Google Sites
64.4%

Microsoft Sites (Bing)
20.1%

Yahoo Sites
12.7%

Ask Network
1.8%

AOL., Inc.
1.1%

 

The Bing vs Google percentage […]

What’s Important Content for B2B Conversion Optimization?

A recent study by KoMarketing, Huff Industrial Marketing and BuyerZone examined the most important content for B2B buyers and what factors on a website can impact their buying decision, for better or worse.

Here are the key […]

How Higher Click Through Rates Help Maintain Your Higher Rankings

Once your site achieves a first page search engine ranking, your listings’ click through rate plays an important factor in whether it will remain there.  Once you learn how to increase your click through […]

The High Cost of Saving Money on SEO

I’ve been reminded in the last couple weeks once again at how many businesses are selecting search engine optimization (SEO) companies based solely on price. This simplistic selection method is costing them far more […]

Wondering What to Post on Facebook? Here’s Buffer’s Tips for Posting on Facebook That Work

Do you find yourself wanting to use Facebook for your business but aren’t totally sure how or don’t know what people want to see?

A couple weeks ago Buffer App author Courtney Seiter posted 12 […]

Will Your Rankings Drop on April 21?

Today we published our new SlideShare presentation on Google’s Mobile Friendly website ranking update scheduled for April 21. Check it out!

Are Mobile Fanatics Finding Your Business in Local Search?

Mobile fanatics make up 40% of the US smartphone population. You may even be a mobile fanatic.

A mobile fanatic is someone who does at least 10 searches per week on at least two devices […]

16 Insanely Smart Small Business Blog Ideas

What if we told you we can help making small business blogging easier while improving your local search visibility?

There is! We’ve compiled this list of ideas of painless and effortless ways to keep your […]

Is link building the old school way of determining trustworthiness?

The recent buzz over Search Engine Land is about how a group of researchers at Google are proposing new ways to determine the trustworthiness of a web page. The Google research team published this paper on Knowledge-Based […]