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Online Business Marketing Blogs

A collection of all of 1st on the List’s blog posts about general business and online marketing topics including online reputation management, conversions, exciting marketing opportunities, new government legislation, marketing budgets, productivity, integrating SEO into your business, and much more. Read all of our business blogs and digital marketing blogs to help lead your business to success!

Most Popular Articles of Interest:

SEO and PPC: What’s the Difference? Learn the pros and cons of each popular digital marketing strategy.

What to Look for When Hiring an SEO Consultant: What you’ll need to know when it comes time to interviewing and selecting an SEO Firm to work on your website.

How to Measure the ROI of SEO: This infographic helps you know how to calculate ROI, understand how much an SEO lead is worth, and dives into some SEO strategies with the highest ROI.

Most Recent Articles on Business and Marketing

Google home page showing on a table screen
Business & Marketing

SEO vs PPC: Which One Is Right for Your Business?

As a business owner, at some point, you probably gave some thought to SEO vs PPC and where to best put your marketing dollars. Whether your online presence is a small five-page website, a blog, or an e-commerce behemoth, you need Google and…
April 27, 2023
A man pointing a finger toward the viewer with a Graphic of SEO Process surrounding the finger.
Business & Marketing, SEO

How to Hire An SEO Company – What to Look For

Hiring An SEO Company - What You Need to Know If you are looking to hire an SEO company, do you know what to look for and what questions you should ask? Having a website that is not easily found is like constructing an elaborate billboard…
April 17, 2023
Graphic with hands typing on a laptop with the caption "What is a good email list open rate?"
Business & Marketing

What is a Good Email List Open Rate?

Do you know what is a good open rate for email and how your open rate compares to your competitors? Does it feel like you’re just sending emails into the void? Maybe you know that you need an email list, but you’re not sure what to do…
February 8, 2023
Business & Marketing, Search Engine Marketing (PPC)

SEO Competitor Analysis Tools

The Internet is crowded, so you will need to use some SEO competitor analysis tools to help your business compete. You need to know what the competition is doing. Besides offering a great product or service, you also need a solid digital…
January 16, 2023
Graphic on How to Create a Brand Message
Business & Marketing

What is Brand Messaging and How to Get Started

How Important Is Brand Messaging for Your Business? Brand messaging is the bread and butter of your business’s communication strategy. It needs to be in everything that you do and every interaction you have with your customers – and…
January 9, 2023
personal branding featured image
Business & Marketing

Improve Your Personal Branding Using SEO: 5 Key Notes to Hit

Personal vs Corporate Branding Most people don't identify with personal branding. When talking about branding, most professionals are usually referring to their company and its logo, corporate colours, tagline or slogan. However, it’s…
June 20, 2022
People at desks wearing masks with the caption "Budgeting for a Post-Pandemic World."
Business & Marketing

Post-Pandemic Business Budgeting Trends for Marketing and Beyond

After two years of the pandemic, many businesses have adjusted to the new normal and are preparing for the post-pandemic era so that their next steps to align with future market trends. So the big questions now are: Where do businesses…
March 21, 2022
Man by a window, sitting in a chair working on his laptop
Business & Marketing

Customer Focused Digital Marketing – 4 Mindsets You Can’t Dismiss

To increase brand loyalty plus word-of-mouth referrals and create more brand advocates you must have a customer-focused digital marketing strategy. In fact, you may need to look at becoming even more customer-focused than you already are. It's…
February 25, 2022
web designers working on user experienc seo at computer
Business & Marketing

The Key to Mastering User Experience SEO (SMX Recap)

Ready or not, user experience is here to stay. Not only is user experience our new reality it is also the difference between medicore and next-level search marketing, as argued by Carolyn Lyden in her keynote session at SMX Advanced 2021. “Website…
July 2, 2021
Woman with pad and pencil focused on laptop screen.
Business & Marketing

How Shifts in Consumer Behavior Affect Digital Marketing Trends in 2021 (SMX Recap)

A couple of weeks ago a number of members from our team attended the virtual SMX Advanced* 2021 sessions and workshops. We plan to share some of our biggest takeaways and insights over the course of several new blog articles in hopes that we…
June 29, 2021
Man sitting on steps with cell phone plus a group of animate icons above showing what he has been doing on the phone
Business & Marketing

What is Reputation Management?

In essence, Reputation Management is a marketing approach with the ultimate aim of influencing people’s perception of your brand. Reputation management is the process of maintaining and improving the quality of one's reputation. This may be…
March 10, 2021
Business & Marketing

Stats, Tips & Opportunities You Need To Know To Win The Internet In 2021

As 2020 has ended and we are now into a new year we thought it might be prudent to put together an SEO stats infographic. This is a time for us to reflect on the important lessons we can learn about the value of having a diversified, agile,…
December 22, 2020
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