The Key to Mastering User Experience SEO (SMX Recap)
Ready or not, user experience is here to stay.
Not only is user experience our new reality it is also the difference between medicore and next-level search marketing, as argued by Carolyn Lyden in her keynote session at SMX Advanced 2021.
“Website…
How Shifts in Consumer Behavior Affect Digital Marketing Trends in 2021 (SMX Recap)
A couple of weeks ago a number of members from our team attended the virtual SMX Advanced* 2021 sessions and workshops. We plan to share some of our biggest takeaways and insights over the course of several new blog articles in hopes that we…
What is Reputation Management?
In essence, Reputation Management is a marketing approach with the ultimate aim of influencing people’s perception of your brand.
You may hear of the terms online reputation management, review management, impression management, or brand…
Stats, Tips & Opportunities You Need To Know To Win The Internet In 2021
As 2020 has ended and we are now into a new year we thought it might be prudent to put together an SEO stats infographic.
This is a time for us to reflect on the important lessons we can learn about the value of having a diversified, agile,…
The True Cost of Cheap SEO
Are you looking for cheap SEO? If you answered yes, then we’re going to take a flyer that you believe you’ll find a pot of gold at the end of the rainbow too. All sarcasm aside, we completely understand the lure of promises of cheap SEO…
SEO and PPC: What’s the Difference
SEO and PPC are two diverse methods to boost your digital footprint and secure a prominent spot on the search engine results pages (SERPs). But essentially, Search Engine Optimization (SEO) is the organic way to drive traffic to your website.…
Determine The ROI Of SEO
In this post we include an infographic on How to Measure ROI of SEO.
In order for companies to get the most out of their marketing budget, decision-makers need to make calculated decisions driven by reliable, accurate, and insightful data.…
5 Online Marketing Trends in 2018
Online marketing has opened up marketing avenues for businesses. Every year new technologies appear making it easier for companies to target and market to their potential customers. The Internet has changed the face of how a business communicates,…
What is the Average Cost Per Lead?
When was the last time you sat down to calculate your average cost per lead generation?
Do you ever question whether this is in line with other companies of your size, in your industry, or earning a similar revenue?
A recent study published…
What To Do If You Are Not Getting Leads From Your Website
I know that you want to see results from your website project. And I know it can be disappointing when you don’t start getting results soon after you have launched the website. It is natural to want to give up on the whole idea and conclude,…
Why Online Reputation Management Services Matter More Than You Think
"It takes 20 years to build a reputation and 5 minutes to ruin it."
- Warren Buffet
These are wise words.
All it takes is one disgruntled customer signing into Facebook, Google, or Yelp and writing a harsh review of their bad experience with…
How to Get Positive Customer Reviews When Bad Experiences Are More Likely to Be Shared
Today's post is all about customer reviews and how to deal with our natural tendency to share bad experiences before good experiences.
Just think back to a time where you had a terrible experience with a business. Maybe you were buying groceries,…
