What do you get when you put ‘Google’ and ‘my business’ together? Google My Business. It’s simple grammar really (of a sort). You know what else is simple? Optimizing your Google My Business account. It’s also a complete no-brainer.At the end of September 2019, Google had 92.96% of the Search Engine Market Share Worldwide. (statcounter GlobalStats) As a small business, or even a big business, you really need to play nicely with Google, and optimize your ‘Google My Business’ to get anywhere online.Google My Business is one of the most obvious, and easiest ways to improve how your business performs, and how it appears to searchers, in search results. Ye
Influencers. Love ‘em. Hate ‘em. Depending on who you’re talking to, and talking about, influencers are either the sponsored scourge of social media, who fake it to make it, or they are beacons of marketing genius, sponsored or otherwise, idolized by millions for their authentic content. (Sometimes even for good reason.)Either way, influencers have been in the market for as long as people have been trying to sell stuff. Santa Claus helped sell Coca Cola back in the Thirties. In the Nineties, Joey from Friends helped a Japanese firm sell Ichiban lipstick for men. (Yes, we are entirely aware that Friends wasn’t real life, but we stand by this example.) In the Noughties, Grumpy Cat influenced millions to buy everything from cat food, to clothing, to soft
/by Donald KimIt is a truth universally acknowledged, that a business facing economic recession may be tempted to cut, or at least cut back, their marketing budget first. For many, recession marketing simply means no marketing.Don’t do it!While seemingly a logical step, the reality is that continued marketing during a recession can mean the difference between long term success and failure. Getting rid of marketing during tough economic times is short-sighted at best, catastrophic (business-failing-stuff) at worst.Why? We’re about to tell you! Let’s start by defining recession marketing; move on to figuring out if it’s something you need to be thinking about right now (spoiler alert: it is); and finally, outline your best steps to successfully marketing your business in a consumer wor
/by Donald KimWhat are the best colors for website conversion?
What color is your soul? Pick your favourite desserts and we’ll tell you the color of your aura. Which primary color best represents your personality?If you think these sound like generic BuzzFeed quiz titles – concepts we tend to think of as light, fun, amusing and, frankly, fluff – you could be right.But is BuzzFeed onto something? At least in terms of color, anyway. Is there more to the power of color than just a bunch of inconsequential, if entertaining, hullabaloo?Research suggests there is.Nearly 85% of consumers cite color as their primary dSetting up your sales funnel may not be easy but it's the best way to convert eyes on your website to money in the bank.Traffic. Leads. Sales - Get traffic to your website. Build leads and contacts. Convert leads into sales. We’re tempted to hashtag this simple three-string chain of events “business goals.” Like #relationshipgoals (oh, hello there George and Amal Clooney), but for business. Actually, we’re more than tempted: #businessgoals. There. We did it. How to reach those goals though? Not nearly as simple as sticking a hashtag in front of it and calling it a day. If you have a w
/by Chris GengeHow to get a sale, repeat business or referrals from clients and prospects you have met in person? Let’s say you meet people at a tradeshow or they visit your location and buy something or maybe they don’t, or maybe you want to stay in touch with people you have given a quote to…
/by Neeraj VarmaWhat's the best way to get people to remember you? How do companies keep their name in peoples' minds after they have left?
If you want to keep customers active and buying from you again and again or referring their friends to you repeatedly, the best approach is to have a good email follow-up (automated) sequence. You can set up a weekly (minimum) sequence for aInevitably, every client wants to know how long does SEO take to work.Everyone wants instant gratification. We live in a time where nobody really wants to wait too long for anything. We’ve been conditioned to believe that faster often equates to better. We want instant food, instant miracles, instant success, and instant everything! But that's not reality.Let’s take food for instance. You can open up a can of soup, heat it up in the microwave and within seconds you can be eating your lunch. It’s delicious, quick, and provides you the sustenance you need to get through the next part of your day. Sort of. It’s also filled with salt and preservatives, and in many cases, the nutritional value can be lost or minimal.Now, think of that homemade turkey soup you cooked right af
/by Donald KimOnline marketing has opened up marketing avenues for businesses. Every year new technologies appear making it easier for companies to target and market to their potential customers. The Internet has changed the face of how a business communicates, tells its brand story and obtains new business. From the tried and true SEO and Email marketing to AI and PPC, is your business keeping up?
/by MichelleTop 5 Online Marketing Trends in 2018
- AI - Artificial Intelligence & Chatbots - Chatbo
A good SEO strategy encompasses more than simply ranking for the best keywords. After all, a website can be more than simply a tool for information, it can be used to convert traffic into leads.
/by Chris GengeWhat is Lead Generation?
When it comes to your website, what do you want to measure? If a business has an e-commerce platform, its ideal leads are orders through their shopping cart. For businesses that do not sell products online, they generally count a lead as a contact, whether that comes in the way of a form fill-out, a newsletter sign-up, an email, a phone call or a business visit.At 1st On The List, we know that the majority of a website’s good leads come from organic search traffic. The process of ‘SEO’ allows us to find out what people are searching foWhen was the last time you sat down to determine your average cost per lead generation?Do you ever question whether this is in line with other companies of your size, in your industry, or earning a similar revenue?A recent study published by HubSpot surveyed over 350 companies in order to compile cost per lead data. Here are the numbers to use as your own cost per lead benchmark for 2017.(more…)
/by Michelle
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