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Online Business Marketing Blogs

A collection of all of 1st on the List’s blog posts about general business and online marketing topics including online reputation management, conversions, exciting marketing opportunities, new government legislation, marketing budgets, productivity, integrating SEO into your business, and much more. Read all of our business blogs and digital marketing blogs to help lead your business to success!

Most Popular Articles of Interest:

SEO and PPC: What’s the Difference? Learn the pros and cons of each popular digital marketing strategy.

What to Look for When Hiring an SEO Consultant: What you’ll need to know when it comes time to interviewing and selecting an SEO Firm to work on your website.

How to Measure the ROI of SEO: This infographic helps you know how to calculate ROI, understand how much an SEO lead is worth, and dives into some SEO strategies with the highest ROI.

Most Recent Articles on Business and Marketing

personal branding featured image
Business & Marketing

Improve Your Personal Branding Using SEO: 5 Key Notes to Hit

Personal vs Corporate Branding Most people don't identify with personal branding. When talking about branding, most professionals are usually referring to their company and its logo, corporate colours, tagline or slogan. However, it’s…
June 20, 2022
Graphic on How to Create a Brand Message
Business & Marketing

What is Brand Messaging and How to Get Started

How Important Is Brand Messaging for Your Business? Brand messaging is the bread and butter of your business’s communication strategy. It needs to be in everything that you do and every interaction you have with your customers – and…
June 13, 2022
People at desks wearing masks with the caption "Budgeting for a Post-Pandemic World."
Business & Marketing

Post-Pandemic Business Budgeting Trends for Marketing and Beyond

After two years of the pandemic, many businesses have adjusted to the new normal and are preparing for the post-pandemic era so that their next steps to align with future market trends. So the big questions now are: Where do businesses…
March 21, 2022
Man by a window, sitting in a chair working on his laptop
Business & Marketing

Customer Focused Digital Marketing – 4 Mindsets You Can’t Dismiss

To increase brand loyalty plus word-of-mouth referrals and create more brand advocates you must have a customer-focused digital marketing strategy. In fact, you may need to look at becoming even more customer-focused than you already are. It's…
February 25, 2022
web designers working on user experienc seo at computer
Business & Marketing

The Key to Mastering User Experience SEO (SMX Recap)

Ready or not, user experience is here to stay. Not only is user experience our new reality it is also the difference between medicore and next-level search marketing, as argued by Carolyn Lyden in her keynote session at SMX Advanced 2021. “Website…
July 2, 2021
Woman with pad and pencil focused on laptop screen.
Business & Marketing

How Shifts in Consumer Behavior Affect Digital Marketing Trends in 2021 (SMX Recap)

A couple of weeks ago a number of members from our team attended the virtual SMX Advanced* 2021 sessions and workshops. We plan to share some of our biggest takeaways and insights over the course of several new blog articles in hopes that we…
June 29, 2021
Man sitting on steps with cell phone plus a group of animate icons above showing what he has been doing on the phone
Business & Marketing

What is Reputation Management?

In essence, Reputation Management is a marketing approach with the ultimate aim of influencing people’s perception of your brand. Reputation management is the process of maintaining and improving the quality of one's reputation. This may be…
March 10, 2021
SEO tips and stats for 2021
Business & Marketing

Stats, Tips & Opportunities You Need To Know To Win The Internet In 2021

As 2020 has ended and we are now into a new year we thought it might be prudent to put together an SEO stats infographic. This is a time for us to reflect on the important lessons we can learn about the value of having a diversified, agile,…
December 22, 2020
online ordering for restaurants
Business & Marketing, SEO, Conversion Optimization, Web Design

Why Your Restaurant Needs Online Ordering Functionality

2020. Sheesh. It’s been a tough year for everyone and every business, none more so than those in the food and beverage industry. If you’re a restaurant, 2020 and all its challenges has had enormous significance for two reasons: COVID-19…
December 10, 2020
Laptop, smart phone, elastics, post-it notes, paper clips, coffee and person with highlighter on notebook that says Mistake
Business & Marketing, SEO

The True Cost of Cheap SEO Services

Are you looking for cheap SEO services? If you answered yes, be forewarned that there's no pot of gold at the end of that rainbow. We completely understand the lure of promises of cheap SEO services that will help you win top rankings…
November 2, 2020
Google home page showing on a table screen
Business & Marketing

SEO and PPC: What’s the Difference

SEO and PPC are two diverse methods to boost your digital footprint and secure a prominent spot on the search engine results pages (SERPs). But essentially, Search Engine Optimization (SEO) is the organic way to drive traffic to your website.…
August 18, 2020
Tablet displaying pie charts and graphs next to 2 sheets of paper with charts printed on them
Business & Marketing, SEO

Determine The ROI Of SEO

In this post we include an infographic on How to Measure ROI of SEO. In order for companies to get the most out of their marketing budget, decision-makers need to make calculated decisions driven by reliable, accurate, and insightful data.…
August 11, 2020
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