SEO and PPC: What's the Difference
SEO and PPC are two diverse methods to boost your digital footprint and secure a prominent spot on the search engine results pages (SERPs). But essentially, Search Engine Optimization (SEO) is the organic way to drive traffic to your website.…
Determine The ROI Of SEO
In order for companies to get the most out of their marketing budget, decision-makers need to make calculated decisions driven by reliable, accurate, and insightful data. Conventional marketing tactics (print, television, and radio) have continuously…
Paid Advertising Strategy for Charities
Charities aren't in it for the money, but for the cause. Google understands this, which is why they offer charities grants for the advertising campaigns. Yes, Google ads are the best paid advertising strategy for charities to get their cause…
Freelancer VS SEO Agency
Some people might get these two mixed up. An SEO freelancer is a person that does most of their own SEO with a few other freelancers. While an SEO agency has a team of dedicated people that work for that agency and work together for the common…
What To Look For When Hiring An SEO Consulting Service
You have a business but there just aren't as many calls and leads as you would like. You need help and you know it, but who do you turn to? Who is going to give you the results you are looking for? You've heard that SEO is costly and can take…
16 Tips to Improve User Experience and Conversion Optimization
What can you do to improve user experience on your website?
Our team has worked on literally thousands of websites over the last 23 years and have identified the #1 issue most sites struggle with: conversions.
The good news is that with…
How to Calculate ROI for SEO
You must know how to calculate SEO ROI if you want to remain results driven.
“The ROI of social media is that your business will still exist in 5 years.”
Erik Qualman, author of Socialnomics: How Social Media Transforms the Way We Live…
How Long Should It Take for SEO to Work and Show Results
Inevitably, every client wants to know how long does SEO take to work.
Everyone wants instant gratification. We live in a time where nobody really wants to wait too long for anything. We’ve been conditioned to believe that faster often…
What is the Average Cost Per Lead?
When was the last time you sat down to determine your average cost per lead generation?
Do you ever question whether this is in line with other companies of your size, in your industry, or earning a similar revenue?
A recent study published…
Finding the Right Mix - Types of Internet Marketing
There are many types of Internet marketing available to today's business owners.
Somewhere throughout life you’ve probably heard the saying, "Don't put all your eggs in one basket." This axiom is as true for your online marketing efforts…
PPC OR SEO –Which is right for your business?
Which is right for your business Pay-Per-Click (PPC) or Search Engine Optimization (SEO)? Read and decide for yourself.
Redesign Your Website But Don't Lose Your SEO
Rebuilding a website is a great idea. Performing search engine optimization is better.
