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Don’t Miss the Most Existing Marketing Opportunity in 2015

Recently Econsultancy and Adobe asked over 6,000 marketing, digital and e-commerce professionals around the world the question,
“What is the marketers’ single most exciting opportunity for 2015?”
Over 1 in 5 (22%) responded “Customer Experience”.

What’s so great about customer experience? Many believe that it defines your brand.
What is Customer Experience?
Customer experience is all about the interactions a person […]

By |February 5th, 2015|Business & Marketing, Marketing & Promotions, User Optimization|

Bad Yelp Reviews and Low Star Ratings

It’s every business owner’s worst nightmare.

Wake up to find that a disgruntled customer has written a terrible Google or Yelp review of their recent experience at your restaurant, salon, office or store. Their words are harsh and blown out of proportion.

But what can you do about bad reviews on Yelp? And should you really […]

By |October 3rd, 2014|Business & Marketing, Local Search|

Will You Adapt and Evolve With Google?

Do you ever read an article where you find yourself thinking, “I couldn’t have said it better”?

This Search Engine Land article written by Trond Lyngbø (Head of SEO at MediaCom Norway) caught my attention as I found myself agreeing, Yes, Yes, Yes. Lyngbø makes several bold statements about how many businesses fail to keep […]

By |September 26th, 2014|Business & Marketing, Google|

Does the New CASL Law in Canada Affect Your Website?

It has been just over one month since CASL, the new Canada anti-spam law, regulating email and other commercial electronic marketing came into effect. These CASL regulations are having a huge impact on businesses around the world.

According to Canadian government’s official Fight Spam website,
“If you use electronic channels to promote or market your organization, […]

By |August 5th, 2014|Business & Marketing|

Great Resource! Your Google Algorithm Cheat Sheet

The Moz Blog just published an invaluable resource for you as a business owner, website developer, content writer or all of the above! The article unravels the mystery behind all of Google’s algorithm updates as of late in simple terms that anyone can understand. Head over to the full article on The Moz Blog by Marie […]

By |June 24th, 2014|Business & Marketing, Google|

How to Draw Qualified Customers to your Website

Today’s online marketplace has become a Mecca for high end and expensive graphic design. Many are spending thousands on the professionally designed websites and countless hours on focusing on what and how they will sell online:

Affiliate marketing
Ad Sense marketing
Storefronts
Forums
Click bank

The problem is that you can have the greatest looking website known to man, or […]

By |June 16th, 2014|Business & Marketing|

How to Evaluate Your Current SEO Provider

Our latest eBook came as a result of three or four business owners calling us in the same week who each made similar comments about having stacks of reports from their SEO company but no idea what they mean. Buried under charts and numbers they each came to the realization that they didn’t know what […]

By |May 12th, 2014|Business & Marketing|

Which of These Marketing Hats Do You Wear?

Tired of wearing three, four or maybe even five different hats at once?

As a small business owner you have probably experienced the precarious juggling act of being your own Sales Team, Website Developer, Social Media Guru, Advertiser and Business CEO. It’s exhausting!

But it is often what you need to do in order to control […]

By |May 5th, 2014|Business & Marketing|

78% of Local Searches Result in This

Never underestimate the power of local search.

The recent 2014 Local Search Study by Neustar Localeze and 15miles suggests that between 61 and 78% of local searches result in a purchase, depending on what type of device the person was searching from.

Between 65 and 73% of these purchases are “in store” meaning the person has […]

By |April 21st, 2014|Business & Marketing, Mobile Search, Understanding SEO|

Content Marketing Lessons from Popeye and Duck Dynasty

Many businesses seem mediocre because they don’t have the drive to engage.

Log into Facebook and you’ll quickly see the trend that people consume content as images and videos. Statistics even show that images and YouTube searches are dominating interest and content consumption.

The online community is rapidly evolving and if you don’t fight to engage […]

By |April 11th, 2014|Business & Marketing, Content & Keywords|