Improve Your Personal Branding Using SEO: 5 Key Notes to Hit
Personal vs Corporate Branding
Most people don't identify with personal branding. When talking about branding, most professionals are usually referring to their company and its logo, corporate colours, tagline or slogan.
However, it’s…
What is Brand Messaging and How to Get Started
How Important Is Brand Messaging for Your Business?
Brand messaging is the bread and butter of your business’s communication strategy.
It needs to be in everything that you do and every interaction you have with your customers – and…
Post-Pandemic Business Budgeting Trends for Marketing and Beyond
After two years of the pandemic, many businesses have adjusted to the new normal and are preparing for the post-pandemic era so that their next steps to align with future market trends.
So the big questions now are:
Where do businesses…
Customer Focused Digital Marketing – 4 Mindsets You Can’t Dismiss
To increase brand loyalty plus word-of-mouth referrals and create more brand advocates you must have a customer-focused digital marketing strategy.
In fact, you may need to look at becoming even more customer-focused than you already are.
It's…
The Key to Mastering User Experience SEO (SMX Recap)
Ready or not, user experience is here to stay.
Not only is user experience our new reality it is also the difference between medicore and next-level search marketing, as argued by Carolyn Lyden in her keynote session at SMX Advanced 2021.
“Website…
How Shifts in Consumer Behavior Affect Digital Marketing Trends in 2021 (SMX Recap)
A couple of weeks ago a number of members from our team attended the virtual SMX Advanced* 2021 sessions and workshops. We plan to share some of our biggest takeaways and insights over the course of several new blog articles in hopes that we…
What is Reputation Management?
In essence, Reputation Management is a marketing approach with the ultimate aim of influencing people’s perception of your brand. Reputation management is the process of maintaining and improving the quality of one's reputation. This may be…
Stats, Tips & Opportunities You Need To Know To Win The Internet In 2021
As 2020 has ended and we are now into a new year we thought it might be prudent to put together an SEO stats infographic.
This is a time for us to reflect on the important lessons we can learn about the value of having a diversified, agile,…
Why Your Restaurant Needs Online Ordering Functionality
2020. Sheesh. It’s been a tough year for everyone and every business, none more so than those in the food and beverage industry. If you’re a restaurant, 2020 and all its challenges has had enormous significance for two reasons:
COVID-19…
The True Cost of Cheap SEO Services
Are you looking for cheap SEO services?
If you answered yes, be forewarned that there's no pot of gold at the end of that rainbow.
We completely understand the lure of promises of cheap SEO services that will help you win top rankings…
SEO and PPC: What’s the Difference
SEO and PPC are two diverse methods to boost your digital footprint and secure a prominent spot on the search engine results pages (SERPs). But essentially, Search Engine Optimization (SEO) is the organic way to drive traffic to your website.…
Determine The ROI Of SEO
In this post we include an infographic on How to Measure ROI of SEO.
In order for companies to get the most out of their marketing budget, decision-makers need to make calculated decisions driven by reliable, accurate, and insightful data.…
