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What’s Important Content for B2B Conversion Optimization?

A recent study by KoMarketing, Huff Industrial Marketing and BuyerZone examined the most important content for B2B buyers and what factors on a website can impact their buying decision, for better or worse.

Here are the key takeaways. Does your B2B website content strategy include these popular elements?
1. Thorough contact information is the most important piece of […]

By |April 16th, 2015|Business & Marketing, Content & Keywords, User Optimization|

The High Cost of Saving Money on SEO

I’ve been reminded in the last couple weeks once again at how many businesses are selecting search engine optimization (SEO) companies based solely on price. This simplistic selection method is costing them far more than they think!

The process used by individual SEO companies varies so much from company to company that lowest price is […]

By |April 10th, 2015|Business & Marketing|

Don’t Miss the Most Existing Marketing Opportunity in 2015

Recently Econsultancy and Adobe asked over 6,000 marketing, digital and e-commerce professionals around the world the question,
“What is the marketers’ single most exciting opportunity for 2015?”
Over 1 in 5 (22%) responded “Customer Experience”.

What’s so great about customer experience? Many believe that it defines your brand.
What is Customer Experience?
Customer experience is all about the interactions a person […]

By |February 5th, 2015|Business & Marketing, User Optimization|

Yellow Pages Halting Delivery in Select Areas

On Monday February 2, 2015 Yellow Pages announced that select neighborhoods across Canada will no longer receive Yellow Pages phone directories on their doorstep.

This comes as a result of both consumers turning to the Internet to find local businesses and contact information as well as Yellow Pages transforming its services into a digital format […]

By |February 3rd, 2015|Business & Marketing, Misc.|

Bad Yelp Reviews and Low Star Ratings

It’s every business owner’s worst nightmare.

Wake up to find that a disgruntled customer has written a terrible Google or Yelp review of their recent experience at your restaurant, salon, office or store. Their words are harsh and blown out of proportion.

But what can you do about bad reviews on Yelp? And should you really […]

By |October 3rd, 2014|Business & Marketing, Local Search|

Will You Adapt and Evolve With Google?

Do you ever read an article where you find yourself thinking, “I couldn’t have said it better”?

This Search Engine Land article written by Trond Lyngbø (Head of SEO at MediaCom Norway) caught my attention as I found myself agreeing, Yes, Yes, Yes. Lyngbø makes several bold statements about how many businesses fail to keep […]

By |September 26th, 2014|Business & Marketing, Google|

Does the New CASL Law in Canada Affect Your Website?

It has been just over one month since CASL, the new Canada anti-spam law, regulating email and other commercial electronic marketing came into effect. These CASL regulations are having a huge impact on businesses around the world.

According to Canadian government’s official Fight Spam website,
“If you use electronic channels to promote or market your organization, […]

By |August 5th, 2014|Business & Marketing|

Great Resource! Your Google Algorithm Cheat Sheet

The Moz Blog just published an invaluable resource for you as a business owner, website developer, content writer or all of the above! The article unravels the mystery behind all of Google’s algorithm updates as of late in simple terms that anyone can understand. Head over to the full article on The Moz Blog by Marie […]

By |June 24th, 2014|Business & Marketing, Google|

How to Draw Qualified Customers to your Website

Today’s online marketplace has become a Mecca for high end and expensive graphic design. Many are spending thousands on the professionally designed websites and countless hours on focusing on what and how they will sell online:

Affiliate marketing
Ad Sense marketing
Storefronts
Forums
Click bank

The problem is that you can have the greatest looking website known to man, or […]

By |June 16th, 2014|Business & Marketing|

How to Evaluate Your Current SEO Provider

Our latest eBook came as a result of three or four business owners calling us in the same week who each made similar comments about having stacks of reports from their SEO company but no idea what they mean. Buried under charts and numbers they each came to the realization that they didn’t know what […]

By |May 12th, 2014|Business & Marketing|