The Key to Mastering User Experience SEO (SMX Recap)
Ready or not, user experience is here to stay.
Not only is user experience our new reality it is also the difference between medicore and next-level search marketing, as argued by Carolyn Lyden in her keynote session at SMX Advanced 2021.
“Website…
How Shifts in Consumer Behavior Affect Digital Marketing Trends in 2021 (SMX Recap)
A couple of weeks ago a number of members from our team attended the virtual SMX Advanced* 2021 sessions and workshops. We plan to share some of our biggest takeaways and insights over the course of several new blog articles in hopes that we…
What is Reputation Management?
In essence, Reputation Management is a marketing approach with the ultimate aim of influencing people’s perception of your brand.
You may hear of the terms online reputation management, review management, impression management, or brand…
The True Cost of Cheap SEO
Are you looking for cheap SEO? If you answered yes, then we’re going to take a flyer that you believe you’ll find a pot of gold at the end of the rainbow too. All sarcasm aside, we completely understand the lure of promises of cheap SEO…
SEO and PPC: What’s the Difference
SEO and PPC are two diverse methods to boost your digital footprint and secure a prominent spot on the search engine results pages (SERPs). But essentially, Search Engine Optimization (SEO) is the organic way to drive traffic to your website.…
5 Online Marketing Trends in 2018
Online marketing has opened up marketing avenues for businesses. Every year new technologies appear making it easier for companies to target and market to their potential customers. The Internet has changed the face of how a business communicates,…
What is the Average Cost Per Lead?
When was the last time you sat down to calculate your average cost per lead generation?
Do you ever question whether this is in line with other companies of your size, in your industry, or earning a similar revenue?
A recent study published…
What To Do If You Are Not Getting Leads From Your Website
I know that you want to see results from your website project. And I know it can be disappointing when you don’t start getting results soon after you have launched the website. It is natural to want to give up on the whole idea and conclude,…
Why Online Reputation Management Services Matter More Than You Think
"It takes 20 years to build a reputation and 5 minutes to ruin it."
- Warren Buffet
These are wise words.
All it takes is one disgruntled customer signing into Facebook, Google, or Yelp and writing a harsh review of their bad experience with…
Bad Yelp Reviews and Low Star Ratings
Bad Yelp reviews is every business owner’s worst nightmare.
You wake up to find that a disgruntled customer has written a terrible Google or Yelp review of their recent experience at your restaurant, salon, office or store. Their words…
Following Ethical Search Engine Optimization Guidelines
An ongoing discussion in the SEO community is the difference between Ethical Search Engine Optimization and unethical SEO practices.
Ethical search engine optimization is when you present relevant and high quality information for your visitors…
Finding the Right Mix – Types of Internet Marketing
There are many types of Internet marketing available to today's business owners.
Somewhere throughout life you’ve probably heard the saying, "Don't put all your eggs in one basket." This axiom is as true for your online marketing efforts…