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Business and Online Marketing Blog Archives

A collection of all of 1st on the List’s blog posts about general business and online marketing topics including online reputation management, conversions, exciting marketing opportunities, new government legislation, marketing budgets, productivity, integrating SEO into your business, and much more. Read all of our business blogs and digital marketing blogs to help lead your business to success!

One More Reason to Claim Google My Business Listing

The newest Google Maps App update for Android now warns users when a business they are navigating to is either closed or will be closed by the time they arrive.

A message pops up that reads, “Your destination may be closed by the time you arrive.”

This is just one more reason why you need to […]

By |June 23rd, 2015|Business & Marketing, Google, Local Search|

Why Online Reputation Management Services Matter More Than You Think

Consider the wise words of Warren Buffet:

“It takes 20 years to build a reputation and 5 minutes to ruin it.”

All it takes is one disgruntled customer signing into Facebook, Google, or Yelp and writing a harsh review of their bad experience with you. Their review is permanently posted on the Internet for all future customers checking you […]

By |June 15th, 2015|Business & Marketing, Search Engine Marketing (SEM)|

8 Basic Facts Every Small Business Owner Needs Know About SEO

If you don’t know these facts you’re not alone. Most small businesses we speak to aren’t quite sure about these basic fundamental SEO concepts. We’ve made it our mandate to help small businesses understand these facts whether they choose our SEO services or not!
SEO is simple in concept.
Search Engine Optimization is simply the process […]

By |April 30th, 2015|Business & Marketing, Search Engine Marketing (SEM)|

What’s Important Content for B2B Conversion Optimization?

A recent study by KoMarketing, Huff Industrial Marketing and BuyerZone examined the most important content for B2B buyers and what factors on a website can impact their buying decision, for better or worse.

Here are the key takeaways. Does your B2B website content strategy include these popular elements?
1. Thorough contact information is the most important piece of […]

By |April 16th, 2015|Business & Marketing, Content & Keywords, User Optimization|

The High Cost of Saving Money on SEO

I’ve been reminded in the last couple weeks once again at how many businesses are selecting search engine optimization (SEO) companies based solely on price. This simplistic selection method is costing them far more than they think!

The process used by individual SEO companies varies so much from company to company that lowest price is […]

By |April 10th, 2015|Business & Marketing|

Don’t Miss the Most Existing Marketing Opportunity in 2015

Recently Econsultancy and Adobe asked over 6,000 marketing, digital and e-commerce professionals around the world the question,
“What is the marketers’ single most exciting opportunity for 2015?”
Over 1 in 5 (22%) responded “Customer Experience”.

What’s so great about customer experience? Many believe that it defines your brand.
What is Customer Experience?
Customer experience is all about the interactions a person […]

By |February 5th, 2015|Business & Marketing, User Optimization|

Yellow Pages Halting Delivery in Select Areas

On Monday February 2, 2015 Yellow Pages announced that select neighborhoods across Canada will no longer receive Yellow Pages phone directories on their doorstep.

This comes as a result of both consumers turning to the Internet to find local businesses and contact information as well as Yellow Pages transforming its services into a digital format […]

By |February 3rd, 2015|Business & Marketing, Misc.|

Bad Yelp Reviews and Low Star Ratings

It’s every business owner’s worst nightmare.

Wake up to find that a disgruntled customer has written a terrible Google or Yelp review of their recent experience at your restaurant, salon, office or store. Their words are harsh and blown out of proportion.

But what can you do about bad reviews on Yelp? And should you really […]

By |October 3rd, 2014|Business & Marketing, Local Search|

Will You Adapt and Evolve With Google?

Do you ever read an article where you find yourself thinking, “I couldn’t have said it better”?

This Search Engine Land article written by Trond Lyngbø (Head of SEO at MediaCom Norway) caught my attention as I found myself agreeing, Yes, Yes, Yes. Lyngbø makes several bold statements about how many businesses fail to keep […]

By |September 26th, 2014|Business & Marketing, Google|

Does the New CASL Law in Canada Affect Your Website?

It has been just over one month since CASL, the new Canada anti-spam law, regulating email and other commercial electronic marketing came into effect. These CASL regulations are having a huge impact on businesses around the world.

According to Canadian government’s official Fight Spam website,
“If you use electronic channels to promote or market your organization, […]

By |August 5th, 2014|Business & Marketing|