How to Calculate ROI for SEO
You must know how to calculate SEO ROI if you want to remain results driven. “The ROI of social media is that your business will still exist in 5 years.” Erik Qualman, author of Socialnomics: How Social Media Transforms the Way We Live…
How to Optimize Google My Business - Beginner's Guide
What do you get when you put ‘Google’ and ‘my business’ together? Google My Business. It’s simple grammar really (of a sort). You know what else is simple? Optimizing your Google My Business account. It’s also a complete no-brainer. At…
How Can Influencer Marketing Help You Grow Your Business?
Influencers. Love ‘em. Hate ‘em. Depending on who you’re talking to, and talking about, influencers are either the sponsored scourge of social media, who fake it to make it, or they are beacons of marketing genius, sponsored or otherwise,…
How to Deal With Recession Marketing
It is a truth universally acknowledged, that a business facing economic recession may be tempted to cut, or at least cut back, their marketing budget first. For many, recession marketing simply means no marketing. Don’t do it! While…
The Power of Color: How Colors Can Boost Website Conversions [INFOGRAPHIC]
What are the best colors for website conversion? What color is your soul? Pick your favourite desserts and we’ll tell you the color of your aura. Which primary color best represents your personality? If you think these sound like generic…
How to Guide to Create a Sales Funnel to Increase Your Business' ROI
Setting up your sales funnel may not be easy but it's the best way to convert eyes on your website to money in the bank. Traffic. Leads. Sales - Get traffic to your website. Build leads and contacts. Convert leads into sales. We’re…
How to Get a Sale, Repeat Business or Referrals From Clients and Prospects You Have Met in Person
How to get a sale, repeat business or referrals from clients and prospects you have met in person? Let’s say you meet people at a tradeshow or they visit your location and buy something or maybe they don’t, or maybe you want to stay in touch…
How Long Should It Take for SEO to Work and Show Results
Inevitably, every client wants to know how long does SEO take to work. Everyone wants instant gratification. We live in a time where nobody really wants to wait too long for anything. We’ve been conditioned to believe that faster often…
5 Online Marketing Trends in 2018
Online marketing has opened up marketing avenues for businesses. Every year new technologies appear making it easier for companies to target and market to their potential customers. The Internet has changed the face of how a business communicates,…
How a Good SEO Strategy Can Help Combat Lead Fluctuation
A good SEO strategy encompasses more than simply ranking for the best keywords. After all, a website can be more than simply a tool for information, it can be used to convert traffic into leads. What is Lead Generation? When it comes to your…
What is the Average Cost Per Lead?
When was the last time you sat down to determine your average cost per lead generation? Do you ever question whether this is in line with other companies of your size, in your industry, or earning a similar revenue? A recent study published…
SEO in 2017 and Beyond: The Numbers Game
So what did we learn about SEO in 2016 that we can carry over into the New Year and improve our SERP positioning? We learned numbers! Lots of numbers! I think that the most interesting statistics this year (and even from previous years) center…
