Guide To Launching Your ECommerce Content Marketing Strategy
Shopping malls and retail stores are the default meeting place for people or if they need to escape from the heat of the sun. They are convenient in the sense that shoppers immediately know where they are and what they offer.
But eCommerce…
Benefits of WooCommerce For Retail Stores
The benefits of WooCommerce for retail stores is a pretty long list. Think about the possibilities as people go online more and more. Most consumers are buying online more than they are in person. It is safe, fast, and convenient and with…
Benefits of Facebook Ads for Retail Shops
The benefits of Facebook ads for retail shops can be huge. If you have a growing list of clients' emails, you are ahead of the game. However, many retail shops have not yet started their email lists, which is okay too. Building an email list…
Top 8 Mobile Website Shopping Problems According to Consumers
A recent study done by Bizrate Insights uncovers the top problems consumers experience when mobile website shopping, ie; shopping online from their mobile device.
Almost all of these mobile website shopping problems relate to usability. Does…
8 Types of Content Your Online Shoppers Actually Care About
Do you know what is actually turning your online shoppers into buyers? Are big images of your product more important that short video clips? Does a review from another shopper more likely to convince the shopper to buy, or is it because the…
Are You Losing 70% of Sales? How to Avoid Shopping Cart Abandonment
If current website sales are $10,000 per month and you can improve shopping cart abandonment rate by just 10% you would end up earning an additional $12,000 in sales for the year!
In case you are new to this concept, the official shopping…
Are you using your site search bar to your advantage? 60% of E-Commerce Execs Don’t!
Does your website have a search bar or box?
If not did you know that 30% of users will use the search box on an e-commerce website? (source: Beacon Technologies)
Site search bars have plenty of benefits including making your site more…
How to Write Compelling Call to Actions for your Website
In a previous article we discussed the importance of having a compelling "call to action" on each of your web pages.
The article explained that a "call to action" or "action statement" is what converts your website visitors into customers…
Importance of Writing Compelling Call to Action Statements for SEO and Web Design
Have you ever visited a website and found yourself unsure of what you are supposed to do?
Perhaps you wanted to make a purchase or get more information but there was no way to do so.
Now try to remember what you ended up doing on this…
How to Recover from a Steep Drop in Revenues and Sales
While we try not to dwell in the past, the reality is that a lot of buisnesses experienced a steep drop in their 2010 sales. The year before was one of the worst recessions in the last 50 years, the affects of which lasted well into 2010. Thankfully, we…
How to Write and Optimize Powerful Product Descriptions That Sell
The job of good product descriptions on an e-commerce website is to persuade the customer to take the next step…in this case, to purchase your product.
In order to persuade, you need to inform and entice.
However, when it comes to product…
Shopping Cart Systems & Search Engine Optimization
If you are considering an e-commerce enabled website, or adding a shopping cart to your existing website you will want to:
- Ensure that you can maximize your organic search engine exposure
- and ensure any existing rankings are not lost
While…