When done properly, great landing pages that convert can really add to your ROI.The object of any landing page is to provide a clear and complete path to a decision, whether that is a download, a purchase, a request for more information, or some other clearly defined call-to-action.SEO, pay-per-click marketing, and other online forms of generating traffic are designed to direct more visitors to a website. With a good SEO strategy and excellent content based on user-intent, you can grow your targeted traffic. However, getting them to the website is only half the battle. What they do once they arrive is what really counts. Getti
A recent study done by Bizrate Insights uncovers the top problems consumers experience when shopping online from their mobile device. Almost all of these relate to usability. Does your mobile website design have any of these issues?
Problem 8 – Data Security Concerns (11%).
Problem 7 – Not enough product information available (12%).
Problem 6 – Pictures are too small (17%).
Problem 5 – Entering information in checkout is frustrating (17%).
Do you know what is actually turning your online shoppers into buyers? Are big images of your product more important that short video clips? Does a review from another shopper more likely to convince the shopper to buy, or is it because the product is currently a trending bestseller that the shopper makes the purchase?A new study recently published by UPS and comScore identifies the most influential content for online shoppers:
- Product Reviews (73%)
- Q&A (48%)
- Product and brand videos (47%)
- Photos of consumers using products (42%)
- Communities/ forums (31%)
- “Trending Now” products (30%)
- Retailer’s blog (28%)
- Podcasts (22%)
Plus Other Im
If current website sales are $10,000 per month and you can improve shopping cart abandonment rate by just 10% you would end up earning an additional $12,000 in sales for the year!In case you are new to this concept, the official shopping cart abandonment rate definition is the loss of customers who enter the shopping cart or checkout portion of your site but do not end up making a purchase, for whatever reason. This is like a person who comes into your store, picks up a product and heads to the till but doesn’t end up buying.
On Average, 68% of Customers Abandon the Shopping Cart
The most documented online shopping cart abandonment average rate is 67.91% according to Baymard Institute and based on 27 dDoes your website have a search bar or box?
If not did you know that 30% of users will use the search box on an e-commerce website? (source: Beacon Technologies) Site search bars have plenty of benefits including making your site more "searcher-friendly" with instant gratification and a better user experience. But have you stopped to thinkIn a previous article we discussed the importance of having a compelling "call to action" on each of your web pages.The article explained that a "call to action" or "action statement" is what converts your website visitors into customers and ultimately what increases your Return on Investment (ROI) for Search Engine Marketing services such as Search Engine Optimization.But sometimes businesses invest in Search Engine Optimization or a Search Engine Friendly Website Design and when they get a lot of traffic they are still unable to convert that traffic into customers or sales. If you fall into this category it may be time to start settin
Have you ever visited a website and found yourself unsure of what you are supposed to do?Perhaps you wanted to make a purchase or get more information but there was no way to do so.Now try to remember what you ended up doing on this seemingly dead-end website. Chances are, you clicked away and continued on your Internet travels (probably straight to their competitors’ sites!)This is a great example of why all websites need clear and compelling Call to Actions. Without them, visitors lack direction and you risk losing their attention and missing out on a lead or a sale.
What is a Call to Action?
By definition, a Call to Action (CTA) is a short statement (generally one or two sentences long) that encourages a person to take a specifWhile we try not to dwell in the past, the reality is that a lot of buisnesses experienced a steep drop in their 2010 sales. The year before was one of the worst recessions in the last 50 years, the affects of which lasted well into 2010. Thankfully, we have reason to believe that the economy is on the verge of coming back. Now businesses are asking what their next move should be? The reality is that businesses need to be more aggressive with marketing and smarter with how they spend their marketing budgets.Nigel Gault, chief U.S. economist at IHS Global Insight, told 2000 attendees of the Grainger MRO conference that many businesses experienced a 65% drop in sales in 2009. This is a staggering amount to try and absorb regardless of the size of business, and as a result has severely
In terms of e-commerce, the job of any good product description is to persuade the customer to take the next step…in this case, to purchase your product.In order to persuade, you need to inform and entice.However, when it comes to product descriptions, perhaps the biggest mistake eCommerce site owners make is to use the generic “text description” provided by the manufacturer. Manufacturer descriptions tend to be full of product features making them dull and dreary and leaving the customer feeling that they’ve “heard it all before”.The key then, to creating powerful product descriptions that sell is to bring something unique to the table…to capture the product’s essence and highlight your product’s unique benefits so that the s
If you are considering an e-commerce enabled website, or adding a shopping cart to your existing website you will want to:- Ensure that you can maximize your organic search engine exposure - and ensure any existing rankings are not lostWhile some shopping carts are being created with search engine optimization (SEO) in mind, many other shopping carts are still not very search engine friendly.Optimizing Shopping CartsWhether you are int
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