Give Our PPC Experts Full Control of Your Paid Search Campaign

You need custom PPC management services more than ever because Paid Search is fiercely competitive and increasingly complicated. Hot topics like budget optimization, artificial intelligence, and programmatic ads are at the forefront of industry leading PPC Managers. Is your Paid Search Campaign running as it should and achieving maximum results?

Why Hire a Custom PPC Management Company?

Pay-per-click advertising (PPC) is a key component in many successful Digital Search Marketing campaigns. When done correctly, PPC can be a highly effective method to drive targeted website traffic, increase your conversion rates, and gain new exposure for your brand.

Over the years this online advertising method has become increasingly more expensive and more competitive. You need a skillfully crafted PPC strategy and custom PPC management in order to achieve ROI that justifies the cost.

This is where our Pay Per Click Company comes in – we know the ins and outs of Paid Search and will guide you through picking the right budget, deciding where to spend your budget (Google Ads, Facebook Ads, etc.) and interpreting results in order to make sure you are truly getting the most out of every dollar spent.

Call us at 1-888-262-6687 to learn more about custom PPC management!

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The average revenue earned for every $1 spent on Google Ads.


Brands that say PPC budget is less than they actually want it to be.


Average Google AdSpend for a small business per month.


Amount Search Ads can increase brand awareness.

$10.1 Billion

Spent in 2017 by 7 million PPC advertisers.


5 Stages of Custom PPC Management

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  • Goal Discovery and KPI Setting

    Before we can start selecting the best PPC advertising platforms, designing creative PPC copy, and developing any strategies, we must first determine the goals at hand. What do you want to accomplish through PPC ads? Is it more online orders, brand recognition, or new leads? Setting clear goals helps us establish the KPIs to use when measuring results and determining which ads are most effective.

  • Competitor Analysis

    Next for custom PPC management is to review where your competitors are advertising and what strategies they seem to have in place. By looking at common approaches between top competitors we can pick and choose what will be most effective for your PPC campaign, and also know how we will need to set your ads apart from the rest of the noise.

  • Advertising Platform Selection

    Based on your PPC campaign goals and where we see your competitors getting the biggest advantages, we will select the best advertising platforms to achieve success. Your total monthly budget plays a big role in this as well and we will help determine a good allocation of budget to each select platform as a starting point.

  • Campaign Development and Launch

    Here’s where we put our heads down and get to work. Our custom PPC management team will design each campaign, which can include keyword selection, ad copy, landing pages, bids, geotargeting, and more. Once reviewed and approved, we launch the PPC campaign and start seeing it gain traction within 14 – 28 days.

  • Ongoing Monitoring and Adjustments

    As performance data accumulates we compare it to your goals and KPIs in order to understand what is actually bringing in the best results. We modify the various platforms, adjust budget allocation, perform A/B split testing, turn off underperforming PPC campaigns, and ultimately, build on what is working. You never have a static account – it is always evolving and becoming more powerful.

  • Reporting, Analysis and Ongoing Communication

    Finally, each month we send you an update on how our custom PPC management services are achieving your Paid Search goals with hard numbers of each campaign’s performance. Your PPC Manager carefully sifts through the data and provides interpretation and insight so you don’t have to guess what the numbers mean. Ultimately, you can be confident you aren’t wasting your PPC budget and are achieving concrete results.

Have Us Design the Perfectly Balanced Paid Search Campaign

What Custom PPC Management Services Include

Our custom PPC management services are truly unique and 100% customized for each and every client. Once we’ve reviewed your goals, target markets, competitors, and other factors that can influence your PPC Strategy, we will recommend the best paid platforms to use. It could be a single platform or a combination of multiple platforms. That’s the beauty of our custom Paid Search Campaigns. Plus, they are never static. We can always adjust our approach as we meet your goals, as your business evolves, or as your PPC budget allows.

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  • Audience Creation

    Custom PPC management targets the right people with the right interests.

  • Ad Text Creation

    Say the right thing to start a meaningful relationship.

  • Landing Page Optimization

    Select the best place to send your Ad traffic.

  • Conversion Tracking

    Track your leads and sales for a true, reliable ROI measurement.

  • Images and Graphic Design

    Catch the attention of your audience with relevant images that stand out.

  • Video Content

    Create highly engaging, entertaining and effective videos.

  • Campaign Optimization

    Reinforce what’s working and improve on what’s not.

  • Bid and Budget Management

    Make sure your budget is being spent in all the right places.

  • Monthly PPC Reporting

    Help you see the results achieved with the data to back it up.

Frequently Asked Questions About Our Custom PPC Management Services

How much should I expect to spend on a PPC Campaign?

The average mid-size business spends around $10,000 per month on PPC. We’ve seen small local businesses spend anywhere from $800 – 3,000 and achieve great results when targeting specific locations. As a general rule of thumb, the average cost per click in Google Ads is $1 - $2 which means a campaign budget of $800 could bring in 400 – 800 visitors. Keep in mind that your PPC Campaign budget will be highly influenced by the competitiveness of your industry. For example, law and insurance related keywords can cost upwards of $50 per click. With an $800 budget that works out to be only 16 visitors per month!

What’s included in your Pay Per Click Management services?

Each campaign is customized to your industry, budget, and goals at hand. This means that we can include as much or as little within your campaign as you need. In general our custom campaigns include goal discovery, KPI selection, competitor analysis, advertising platform selection, campaign development and launch, monitoring, ad optimization, reporting, analysis, and ongoing communication.

Which is better PPC or SEO?

It depends on your goals and timeframe. Typically PPC brings immediate website traffic and sales while SEO is a long term solution for growing website traffic. PPC tends to have a higher cost but is still profitable for companies that do it right. SEO is generally known to have a higher ROI.

More About 1st on the List

At 1st on the List, we work with companies across North American to develop and execute both SEO Campaigns and Custom PPC Management (Paid Search) campaigns. We help client reach their target markets and grow their business. Our team is made up of highly experienced strategists experienced in a variety of industries and sectors.

You can learn more about What Makes Us Different or check out some of our client reviews on websites like and TopSEOs.

TopSEOs awards for SEO, Site Audit and PPC Management
CLUTCH 2021 Manifest for Top SEO Companies & Marketing Agencies in Canada
3 website design awards for 1st on the List.


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Talk with Our Custom PPC Management Experts Today

Whether you have an existing Paid Search campaign or are looking to implement custom PPC management services for the very first time, we are ready to help. Our PPC Experts will help you sift through all the possible options and develop a PPC strategy designed to target your exact goals and objectives. We’re ROI-focused and base our success on your success.