Before we can start selecting the best PPC advertising platforms, designing creative PPC copy, and developing any strategies, we must first determine the goals at hand. What do you want to accomplish through PPC ads? Is it more online orders, brand recognition, or new leads? Setting clear goals helps us establish the KPIs to use when measuring results and determining which ads are most effective.
IMPORTANT PPC STATS TO CONSIDER
Search ads are the most popular type of Paid Advertising! Your ad is linked to specific keywords and shown in search engines like Google or Bing when people search for your keyword. Search Ads work well for lead generation and online purchases because the people who see them are actively interested in your service or product.
Typically used by large companies, display ads are shown on individual websites and seen by as high as 90% of people who browse the web. With such a wide reach, display ads are often used for brand awareness and reaching new traffic sources. Plus display ads often have a much lower cost.
As the fastest growing type of Paid Advertising, many companies are using Social Ads to specifically target potential customers based on hobbies, interests, demographics, and more. Such high level targeting is a great way to connect with your existing customer base and reach new customers that meet your desired customer persona(s).
Did you know it can take up to seven or more brand impressions for a potential customer to build up enough trust in your company before being ready to buy? With Retargeting Ads, you keep connecting and engaging with these unsure customers, helping to guide them towards a purchase. Retargeting ads can have many benefits and purposes, and are well worth adding to most custom PPC management campaigns.
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