Pay Per Click PPC Advertising Services

Quickest way to attract highly targeted, pre-qualified visitors to your website.

Bidding for Your Search Visibility

Pay per click advertising (PPC) is an Internet Marketing service provided by search engines like Google and Bing that allows website owners to bid for and buy keyword-specific “text ads.” Although it’s easy to mistake these two as competitors, they don’t always share the same traffic. Therefore, it can often be more beneficial for website owners to advertise on both. PPC advertising and SEO can also work very well together.

Core PPC Advertising Services

Let us help you with your PPC advertising – Call toll free at 1-888-262-6687
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Our Pay Per Click Advertising services include:

How Does Pay Per Click Work?

PPC ads are usually displayed above organic search results and help target audiences, drive traffic, and improve revenue. Pay per click (PPC) is also often referred to as “cost per click” (CPC). With this online advertising strategy, you don’t pay for the ads up front; instead, you pay only when someone clicks on your ad.

PPC advertising is based on a bidding model, where you bid on the “keywords” you want. Since some keywords are more popular and more expensive than others, it’s up to you to decide what price you are willing pay for the keyword. The higher your bid, the higher your listing will be in the PPC search results for that keyword.

Often, PPC advertising can be utilized in conjunction with SEO and is a great way to drive traffic to your website, especially if you have an ecommerce website.

Pay Per Click Services

1st on the List offers two pay per click advertising services including PPC advertising (on Google Adwords or Bing Ads, or both), and PPC Retargeting. Quite often PPC advertising can also be a great supplement to your online SEO strategies.

google ad words

Google Pay Per Click

According to PPC Advertising Guide, Google Adwords has been the Top pay per click search engine for more than 15 years. Google has more reach primarily because of traffic volume (Google gets 80-85% of all traffic). However, Google Adwords also have a great reputation, their fraud index is quite low, and their service is generally very good. Google offers search ads, mobile ads, YouTube ads, and Google Display Network. The average search network CTR on Google Adwords across all industries is a respectable 1.91%. Call us at 1-888-262-6687 to inquire about pay per click advertising on Google or:

bing ads

Bing Pay Per Click

Formerly called MSN Search, then Windows Live Search, and then just Live Search, Microsoft’s Bing Ads is second behind Google. Bing displays Bing Ads across three search engines; Bing, Yahoo, and AOL. Bing Ads command less of the market than Google Adwords but historically Bing Ads cost less and have a higher click through rate (CTR) for ecommerce customers. It is estimated that Bing now has over 34% of the worldwide search market on desktops and about 40% of the 25 -54 years old demographic. The average search network CTR on Bing Ads across all industries is an impressive 2.83%. Call us at 1-888-262-6687 to inquire about pay per click advertising on Bing or:

PPC Ad Retargeting

Remarketing or retargeting PPC ads is a cross-channel branding strategy, which simply means your PPC ads are implemented across multiple channels. In essence, your targeted PPC ads can continue to be shown to searchers who have already visited your site. For instance, after visiting your site, if the visitor continues to browse the Internet using Google, YouTube, Facebook, etc., your targeted ads will be posted in these search results as well. You can even customize your retargeting efforts to show specific products they may have viewed while on your website. PPC ad retargeting helps to strengthen your brand and further entices the visitor to return to your website. Ask us for help with Facebook advertising and target users based on their demographic, social, and personal information.

About 1st on the List

1st on the List was founded in 1997, just a year after PPC advertising first began. In the past two decades we have helped hundreds of clients with their pay per click advertising and search engine optimization needs. We are now one of North America’s Top SEO Companies for SEO and PPC advertising services. We also offer PPC Campaign Audits for companies that want to improve their existing pay per click advertising campaigns.

Although Google Adwords have more reach and a much larger search volume, Bing has a different audience with less competition, better performance, and clicks can be less expensive. Let us show you how to leverage both to reach a more qualified, targeted audience and get more for your PPC advertising dollar.

best in search


Improve Your Reach and Results
with Paid Search

Our Pay Per Click management offers many ways to help you supplement your SEO traffic and explore new traffic sources for your business. With our help, you can capture faster and more measurable results in the form of highly targeted traffic and highly motivated leads.

Call us at 1-888-262-6687 or send us an email to discuss your options.

We look forward to hearing from you!