WHY USE PPC SOCIAL MEDIA ADVERTISING?
Paid Social Media Ad Objectives
By far the most popular option, Facebooks Ads provide a highly targeted and sophisticated targeted form of PPC social media advertising. We’ll help you engage with your exact customers based on age, interests, behavior, location, and more. Facebooks Ads are proven to increase brand awareness, boost website traffic, and increase revenue, sales and leads – at a much lower cost per acquisition than other advertising options.
Did you know that up to 70% of YouTube viewers use the platform to inform their purchasing decisions? With up to 85% of US web traffic expected to be video-related by the end of 2019, advertisers have a huge opportunity to promote their brand through video ads (and video optimization). You only pay when people watch your videos and you have a great opportunity to advertise within YouTube’s varying creative constraints and ad options.
Instagram users are active and engaged! Did you know that there are 1 billion people using Instagram each day with 200 million users visiting at least one business profile each day? That’s 20% of users interacting with a business on a daily basis. If you are looking to promote new products and deals, PPC social media advertising on Instagram may be your best option – over 70% of US teens say Instagram is the best way for brands to reach them about new products or promotions!
LinkedIn is the proven B2B advertising powerhouse. This professionally oriented social media platform has more than 500 million members and offers a number of PPC social media advertising options to achieve the results and goals you are after. B2B brands are using LinkedIn to raise awareness for events, generate leads, boost followers, generate engagement, and increase traffic to website pages or blog posts. Additional goals can be prospecting, new connections, downloads, and attracting job candidates.
Twitter may be your best option in certain cases and acts as a superior pay-per-performance lead generation tool. Just like Facebook, Twitter offers highly targeted audiences and engagement opportunities. It can also be highly cost effective with some PPC social media advertising campaigns earning clicks for pennies. Despite a small audience, Twitter ads tend to provide the best performance for certain industries like entertainment, news, technology, and politics.
Just like Twitter, Pinterest can provide unique paid advertising opportunities to specific industries like retail and fashion. As a discovery platform, there are over 300 million people who use Pinterest to find new products and ideas. And they are well-receptive to advertisers! In fact, 73% of Pinterest users believe content from brands makes Pinterest more useful. The biggest goals of PPC social media advertising on Pinterest are awareness and consideration. In fact, 98% of Pinterest users have tried something new they found on Pinterest!
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