CONVERSION RATE OPTIMIZATION

What If Your Website Could Be Doing Even More?

The math is simple – DOUBLE your revenue by increasing your conversion rate from 1 to 2%. The smallest change can make the biggest difference in your bottom line. If attracting website traffic isn’t your biggest problem then perhaps it’s time to consider conversion rate optimization. Let us help turn your visitors into conversions and revenue.

Conversion Optimization – Work Smarter, Not Harder

What are your options when it comes to generating more sales?

You could do “more” – buy more ads, do more SEO, create more content, hire more salespeople, offer more discounts. The list goes on and is quite daunting to even the most experienced and talented marketing professional.

The other smarter option is to take advantage of the traffic your website already generates and get more out of each visitor. Conversion optimization is all about being smarter with what you have. It’s about using data, making small tweaks, watching the result, and building from there.

The reality is that one day spent on Conversion Optimization could result in the same profit as months on SEO or PPC.

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BENEFITS OF CONVERSION OPTIMIZATION

What Will Conversion Rate Optimization Do for Your Website?

Let’s cut to the chase. CRO is all about increasing revenue. Who wouldn’t want to make more money? There are several ways our conversion optimization strategies contribute to a stronger bottom line.

  • Leverage Existing Website Traffic

    It’s a problem if you have a lot of website visitors but very few are taking action. What’s the point of having a website if that’s the case? CRO leverages what you already have to create a cost-effective way to generate more revenue.

  • Lower Your Customer Acquisition Cost

    CRO helps move customers through the buying process more efficiently and often much quicker. You likely spend a lot of resources acquiring each new visitor to your website, now let’s make sure they turn into a customer.

  • Strengthen SEO Results

    Google uses visitor behavior when determining how to rank your website. Let’s use CRO to improve your overall visitor experience and show Google that your website deserves top rankings.

  • Get to Know Website Visitors Better

    Since CRO is data driven you will learn more about what motivates your customers, what they will respond to, and how you can better meet their needs.

  • Make Data Driven Decisions

    Missing or incomplete data can lead you to make less than profitable decisions. Since CRO is based on collecting, measuring, and analyzing data you can be sure you make the best decisions in website design, messaging, and performance.

  • Increase Profitability of Paid Advertising

    If you are conducting Paid Search Advertising (PPC) then CRO will have a huge impact on your bottom line. More of your paid visitors will convert which lowers your cost-per-conversion and can also impact your cost-per-click and ad performance.

  • Build Website Trust and Credibility

    A major strategy of CRO is establishing your credibility and expertise through social proof, reviews, awards, certifications. All of these added confirmations help with online and offline trust.

  • Improve Brand and Image

    Overall, conversion optimization gives you a better looking website that better resonates with your visitors. Regardless of an action, each visitor will leave more impressed with your brand and offerings than they did prior to CRO.

Get More From Your Visitors – Start CRO Today

WHAT ARE THE STEPS OF CONVERSION OPTIMIZATION?

Our Proven CRO Process Will Work For You Too

  • Initial Site Audit and Analysis

    Our CRO experts will analyze both your website and its visitor data to get a full picture of its current performance and conversion potential. Based on what we find (along with your conversion objectives) we will develop a shortlist of conversion optimization improvements that will provide quick wins early on in the process.

  • Establish baseline metrics and set conversion tracking.

    There’s no shooting in the dark and hoping our changes work for you. The baseline metrics allow us to observe improvements and changes in visitor behavior as we implement our CRO strategies. We firmly believe that big (and small) website decisions deserve the data to back them up.

  • Implement conversion optimization improvements.

    This is the most important step – a conversion optimization strategy is only as sound as how it is executed. We get to work brainstorming and finalizing all the details of CRO opportunities. We combine our finesse and expertise with industry best practices to improve design, user experience, and overall messaging of the website that will ultimately lead more visitors to take your desired outcome(s).

  • Watch and measure the results.

    Did our changes lead visitors to take the desired outcome(s)? Which changes were more effective at getting better results? We use a number of tools along with A/B testing and other strategies to determine which CRO tactics should have a permanent home on your website.

  • Reap the benefits and keep improving.

    We find CRO is addictive – once you see it work on your website you can’t get enough of it. If $1,000 on CRO brought an additional $5,000 of sales you should ask yourself, “What could $5,000 do for my bottom line?” What additional improvement can you make to get even more from your website visitors?

FROM OUR CRO EXPERT

A Candid Conversation to Get You Started

For most businesses, revenue is the most crucial success indicator. However, most of them do not have the time or expertise to create the path to consistent or growing income from their website.

If revenue is the most crucial success indicator, then a converion is revenue’s best friend. Suppose conversions are the critical path to revenue. In that case, most business owners should dedicate time to CRO or retain CRO specialists to guide them and execute these processes on their website.

Is this your first time thinking about CRO for your website? Here’s my take on an easy to apply 3 step plan for introducing CRO processes on your website:

  1. Use simple language that your visitors are familiar with instead of complicated language.
  2. Create a value proposition for your customers that describes the added value you bring to them that no one else can offer. Consider the answer to this question, “Why should I buy from you?” and publish it on your website.
  3. Create urgency to influence your customer to take action.

If you do not have the time or expertise to execute CRO on your website, consider scheduling a phone call with us today.

Sherman Hu, CRO SpecialistDigital Marketing Manager at 1st on the List

Frequently Asked Questions

What is conversion rate optimization?

Conversion rate optimization (CRO) is the systematic process of increasing the percentage of visitors who take action: filling out a form, becoming customers, click-to-call, and more. This process involves understanding how users move through your site, what steps they take, and what’s stopping them from completing your goals.

How does conversion rate optimization work?

Our basic process for conversion rate optimization is defining our objective (example: get more purchases), taking a baseline measurement of the conversion rate, making strategic changes to the website, and measuring the resulting conversion rate. The process is repeated until we achieve the best result possible. Conversion rate optimization should occur on a regular basis to ensure sustained results.

How do you optimize conversion rate?

There are many proven routes to increase your conversion rate. Based on the exact definition of a conversion and your website’s baseline statistics we will look at components like design, speed, text, layout, use of media, credibility factors and third-party content, as well as other current best practices.

Why is conversion rate optimization important?

Essentially CRO gets your more value (ie. profit or return) from each website visitor already on your website. You can increase revenue per visitor and grow your website and business. In terms of SEO the Search Engines look at user behavior as a ranking signal. CRO helps you get more desirable user behavior and outcomes, which in turn, can improve your Search Visibility and overall website traffic.

What is a good conversion rate?

The average conversion rate is 1 – 3% (2.35% to be exact). Good conversion rates vary based on your industry as well as other factors such as browser type (ex. desktop visitors tend to have a conversion rate double that of mobile visitors) and channel source (ex. sources where consumers have higher intent have a higher conversion rate).

How do I calculate conversion rate?

Conversion rate is calculated by dividing number of conversions by total visitors times 100%. Conversion Rate = (Conversions/Total Visitors) x 100%

Award Winning Website and SEO Services

2019 and 2020 SEO and Best in Search Awards from TopSEOs, Clutch, and SEMFirms

When it comes to creating a powerhouse performing website you’ll want us on your team. We work on projects of all shapes and sizes. Our team will bring the expertise you are needing to exceed your objectives.

To get started on the website design and conversion optimization process, contact us online or send us an email at contact@1stonthelist.ca. We look forward to speaking with you!

To learn more on this topic, see this informative MOZ article.

CLIENTS WE’VE WORKED WITH

LET’S GO THE EXTRA MILE

Get More From Your Website with Conversion Optimization

Don’t settle for a mediocre conversion rate or worse yet an unknown conversion rate. Let our Conversion Rate specialists review your website, set strategic objectives, integrate conversion best practices (plus some of our own secret genius) and measure the results. We think you’ll be floored with the results!

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