Question 1

Will I have control over my ad spend?

Accepted Answer

Yes! You set your budget, and we manage it strategically to maximize performance while keeping costs in check. You’ll always know where your money is going.

Question 2

How much should I budget for Google Ads?

Accepted Answer

Your budget depends on your industry, competition, and goals. We’ll help you determine a budget that balances cost-effectiveness with strong results.

The average mid-size business spends around $10,000 per month on PPC. We’ve seen small local businesses spend anywhere from $800 – 3,000 and achieve great results when targeting specific locations. As a general rule of thumb, the average cost per click in Google Ads is $1 - $2 which means a campaign budget of $800 could bring in 400 – 800 visitors. Keep in mind that your PPC Campaign budget will be highly influenced by the competitiveness of your industry. For example, law and insurance related keywords can cost upwards of $50 per click. With an $800 budget that works out to be only 16 visitors per month!

Question 3

How quickly will I see results from PPC?

Accepted Answer

Unlike SEO, PPC delivers immediate visibility. You can start seeing traffic and leads within days, but ongoing optimization improves performance over time.

Question 4

How do you maintain a consistent brand voice?

Accepted Answer

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Question 5

What’s the difference between SEO and PPC? Which should I choose?

Accepted Answer

SEO is a long-term strategy for organic rankings, while PPC provides instant visibility with paid ads.

It depends on your goals and timeframe. Typically PPC brings immediate website traffic and sales while SEO is a long term solution for growing website traffic. PPC tends to have a higher cost but is still profitable for companies that do it right. SEO is generally known to have a higher ROI.

Many businesses benefit from using both together.

Question 6

Is there a risk in letting AI run ads on autopilot?

Accepted Answer

Yes. Without guidance, AI can overspend on irrelevant clicks, show ads to the wrong audience, or create generic ad copy that doesn’t fit your brand. That’s why we combine AI’s efficiency with human strategy to protect your budget and ensure consistent results.

Question 7

What happens if my ads aren’t performing well?

Accepted Answer

We constantly monitor and adjust your campaigns—tweaking keywords, refining targeting, and optimizing bids to improve results and keep your ads working efficiently.

Question 8

Do you manage ads on platforms other than Google?

Accepted Answer

Yes! We also manage campaigns on Bing, Facebook, Instagram, LinkedIn, and other platforms, depending on what makes the most sense for your business.

Question 9

How do you track the success of my PPC campaign?

Accepted Answer

We track key metrics like clicks, conversions, and cost per lead, providing clear reports so you can see exactly how your ads are performing.

Question 10

Can you help if I already have a Google Ads account?

Accepted Answer

Absolutely! Whether you need a full overhaul or just some fine-tuning, we can analyze and optimize your existing campaigns for better results.

Question 11

If Google is using AI, why do I still need an Ads Manager?

Accepted Answer

AI can automate the “busy work” like adjusting bids or rotating ads, but it doesn’t know your brand, your unique goals, or your profit margins. Without human oversight, AI often overspends or targets the wrong audience. We make sure AI works for you by setting the right guardrails, refining strategy, and aligning every campaign with your business goals.

Google Ads Management