AI SEO + Traditional SEO = More Trust, More Visibility

Be the business Google AI summarizes and other AI tools recommend.

Search is changing. We help you show up in AI answers, voice tools, and search results so that your content gets found, quoted, and trusted across every platform.

Let’s Make Your Site AI-Ready

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What It is
Why This Matters
Who It’s For
Our Approach

A person uses ChatGPT on a smartphone while sitting at a desk with a laptop displaying Google search results. Logos of Alexa, Meta AI, Perplexity, and OpenAI are overlaid on the image.

WHAT IS AI OPTIMIZATION?

Preparing your business for how people search now, so you get referenced and recommended by AI tools.

AI Optimization is the next step in digital visibility. While traditional SEO helps your website rank in search engine results, AI Optimization makes sure your content shows up in the answers that AI tools give on ChatGPT, Google’s AI Overview, Perplexity, Siri, Alexa, and more.

These platforms don’t display search results. They scan the web, summarize the best content, and deliver fast, personalized answers. If your business isn’t being pulled into those summaries, you’re missing a huge opportunity.

Our AI Optimization service is designed for businesses that already invest in SEO but want to stay ahead of the curve. We make sure your site structure, content, and authority signals are aligned with how AI reads, ranks, and recommends, so you show up in more places and earn more trust.

Not sure whether this is the right approach for your site? Ask us about our AI + SEO Comparison to help you make the best decision for your goals and industry.

WHY THIS MATTERS

The way people search has changed and it's not going back.

Search is no longer limited to Google results. Today’s customers are turning to AI tools like ChatGPT and Google’s AI Overview for instant answers and those tools pull content from trusted, well-structured websites. If your site isn’t optimized for AI, you’re missing out on valuable visibility, authority, and leads. AI Optimization ensures your business gets found, quoted, and trusted across all search platforms, not just traditional ones.

Here’s what we're noticing with AI SEO:

Your future customers are asking ChatGPT, Google AI Overview, and voice assistants for recommendations right now. If your business isn’t part of the answer, you’re not even in the running.

When AI recommends your business, product, or content, it carries authority. Being quoted in AI results instantly boosts your credibility and builds trust with users who never even click a link.

The fastest-growing companies are already optimizing for AI. If you’re relying on SEO alone, you’re falling behind. We help you show up everywhere they’re not.

AI-generated summaries may not send clicks, but they send trust. And trust leads to conversions. Whether it’s a phone call, an email, or a referral, being the brand that gets mentioned pays off.

WHO IT's FOR

What do you have to gain from AI SEO?

AI search is changing how people find businesses, and it’s already impacting industries where trust, expertise, and online reputation matter. If your customers are asking ChatGPT or Google’s AI Overview for recommendations, your business should be part of the answer. Here are some of the industries where AI SEO makes the biggest impact and what you can gain.

AI tools are being used every day to answer sensitive and high-trust questions, like “What kind of lawyer do I need?” or “How do I find a local specialist?” If you want to be seen as the expert and earn visibility without relying on ads, AI Optimization can position your content to be quoted and trusted by AI platforms.

When someone asks their voice assistant or ChatGPT for “the best plumber near me” or “a reputable roofer in town,” AI tools summarize the web to offer answers. Local service providers who show strong content, reviews, and credibility are more likely to be recommended.

Business buyers often ask AI tools for vendor comparisons, strategies, or recommendations. AI SEO helps position your firm as a go-to expert by structuring your insights clearly and showing off your credentials. This builds authority even before someone visits your website.

For products that require research (ex. supplements, tech, or specialty gear) AI tools are already guiding shoppers with summarized pros, cons, and trusted recommendations. If you’re not part of that summary, you’re not part of the consideration.

From naturopaths and chiropractors to dentists and clinics, patients are increasingly asking AI for health information and nearby providers. Optimizing your site for AI answers helps you get quoted for common conditions, treatment options, and local availability.

Whether you're offering online courses, coaching, or professional certifications, AI platforms are now fielding search queries like “best courses for [topic]” or “how to learn [skill].” AI Optimization helps you stand out as a credible source and get cited as a recommended provider.

OUR APPROACH

5 Stages to Master AI Optimization

We’re not reinventing SEO. We’re refining it. Everything we do is still rooted in proven best practices and built around your visitors’ needs. What’s changed is where we put extra focus. We pay close attention to the structure, clarity, and authority signals that matter most to AI tools, so your content performs in both traditional search results and AI-generated answers.

Prioritize Clarity and Structure

AI tools rely on clear structure to extract and summarize your content. That means we optimize your pages with logical heading hierarchies, bulleted content, FAQ blocks, and internal linking strategies that make it easy for both search engines and AI to understand what you do and recommend you for.

Keep Content Fresh and Relevant

AI tools favour content that’s recent and reflects current information. We review, update, and republish your core pages and blog posts regularly. This isn't just for SEO value, but to signal to AI systems that your content is accurate, maintained, and worth surfacing.

Design for AI-Friendly Formats

Some content formats are simply more likely to be pulled into AI-generated answers. We include direct answers to common questions, well-labeled sections, how-to lists, comparison tables, pros and cons, and concise summaries that match how AI tools extract and present results.

Build Authoritativeness Across the Web

AI platforms don’t just pull from your site. They scan your reputation across multiple sources. We help build trust signals by strengthening your presence on review sites, business directories, media mentions, forums, and anywhere your industry is active online.

Align With Real Search Intent

Whether your customer is typing in Google or asking Siri for advice, we focus on understanding why they’re searching and what they need. Then we craft content that speaks to both the intent and the language they use, blending natural tone with accurate information.

Go Back Up To:

What It Is Why This Matters Who It's For Our Approach

Real Client Results in Google’s AI Overviews

Screenshot of a Google search results page for "google ai overview." Text highlights and a green box emphasize Google's AI-generated overview feature and a related article about its impact on SEO and business.

Screenshot of a Google search for "cost of kitchen renovation abbotsford." The highlighted featured snippet states costs can range from $15,000 to $65,000 or more, with price details for minor, mid-range, and luxury remodels.

A Google search for "how to hire commercial cleaner kelowna," showing a featured snippet advising to identify reputable companies and an article titled "Top 3 Things To Look For When Hiring Commercial Cleaning Services.

what we OFFER

AI SEO Services

Our AI SEO services are built for businesses already investing in SEO who want to stay ahead as search continues to evolve. While most agencies are still chasing keywords, your customers are asking tools like ChatGPT and Google’s AI Overview for answers. If your content isn’t showing up there, you’re not part of the conversation. This is why we focus on aligning your site structure, content, and authority signals with how AI tools read, rank, and recommend so your business gets found, quoted, and trusted across every platform. Here’s how we make that happen:

Format Content for the Way People Search Now

We don’t guess. We restructure your content using proven frameworks with clear headings, bullet points, summaries, and FAQs, so AI tools like ChatGPT and Google’s AI Overview can scan and surface your answers instantly.

Bottom line: You stop getting overlooked and start getting quoted.

Develop Messaging That Connects With Real People

AI tools prefer conversational content. So do your customers. We rewrite your pages to answer real questions in a natural, direct tone that resonates.

Bottom line: You become the brand that people and machines trust.

Trust with Signals AI and People Recognize

You want to be seen as the expert? Then show it. We add bios, credentials, customer reviews, media mentions, everything that signals, “This business knows what it’s doing.”

Bottom line: You look credible at a glance, and AI tools notice.

Fix Technical Roadblocks to AI Visibility

We handle it all: Structured data, schema markup, internal links, site speed. We know that even great content won’t perform if the backend is a mess.

Bottom line: We remove the friction so search engines and AI models can do their job.

Build a Presence Across the Platforms AI Pulls From

AI pulls answers from across the internet, not just your homepage. If needed, we can help you get mentioned on platforms AI scrapes, LinkedIn, Reddit, industry forums, review sites, you name it.

Bottom line: You stop relying on clicks and start building real presence.

Adapt Your Strategy as AI Search Evolves

AI search is evolving, and so are the ways we track its impact. We keep a close eye on how your content is performing in AI tools and traditional search, testing new methods and refining your strategy as the landscape changes.

Bottom line: We stay proactive so your visibility keeps growing in the places that matter most.

Is AI SEO the Next Step In Your Growth Plan?

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Book a Discovery Call

The Power of AI SEO,
for Your Business

You Get Found Where the Competition Doesn’t Even Show Up

AI tools like ChatGPT, Google’s AI Overview, and Perplexity don’t pull from ad campaigns or spammy content farms. They recommend businesses with clear, trusted, well-structured information. If you’re optimized for AI, your business gets quoted when people ask for the best in your industry, even if they never visit a search engine.

You Build Trust Without Needing the Click

In AI search, trust happens before someone ever lands on your website. If your business is mentioned directly in an AI answer — recommended by name, quoted with clarity — you’ve already made a powerful first impression. That kind of credibility can turn into calls, referrals, and purchases without a single click.

Ultimately, You Future-Proof Your Online Presence

This isn’t a trend. It’s a shift in how search works. AI-powered results are already live in Google and gaining traction everywhere else. Businesses that optimize now are setting themselves up for long-term visibility, while others play catch-up later.

FAQs

Your AI Optimization FAQs, Answered

AI search is evolving fast but that doesn’t mean it has to be overwhelming. We’ve answered the most common questions to help you understand how it works, what to expect, and why it matters for your business.

You’ll still show up in traditional search results, but you’ll be invisible in the places your customers are already turning to, like ChatGPT, Google’s AI Overview, Perplexity, and voice assistants. These tools don’t list links the way Google used to. They pull answers from trusted websites and mention businesses by name. If your content isn’t optimized for AI, you're missing out on a growing segment of people who are ready to buy but never see your site.

Most of our clients start seeing signs of increased AI visibility within the first 30 to 60 days. This might look like higher brand mentions, increased engagement, or more direct inquiries from people who “heard about you” in a tool like ChatGPT. That said, timing depends on how much we’re updating and how competitive your industry is. Like SEO, it’s a long game that builds momentum and trust over time.

Not necessarily. A big part of what we do is repurpose and restructure your existing content so it’s easier for AI tools to understand and quote. That might include rewriting certain sections, adding summaries or FAQs, or improving the way your expertise is presented. We’ll also point out where fresh content could boost your chances of showing up in more places, but you don’t have to start from scratch.

Not exactly. Each AI platform pulls and presents information a little differently, which is why we tailor your content to work across all of them.

Google’s AI Overview uses your website’s structure, schema markup, and page clarity to pull snippets and summaries directly from your site.

ChatGPT looks for content that sounds natural, trustworthy, and helpful. It favors well-written, conversational answers that reflect real expertise.

Perplexity.ai acts more like a research tool, showing sources and citations. It prioritizes domain authority and clearly attributed content.

We optimize your content to perform well in each of these environments so your business shows up where your customers are searching, regardless of the platform.

Reporting on AI SEO is still developing as most AI tools don’t offer direct analytics like traditional search. That said, we track visibility by monitoring how often your business is mentioned or quoted in AI responses, reviewing trends in Google Search Console, and testing a variety of tools that surface brand exposure in platforms like ChatGPT, Perplexity, and Google’s AI Overview.

Because this space is evolving quickly, we’re actively testing and refining what data is most useful to our clients. You’ll get regular updates focused on real visibility and long-term growth, not just vanity metrics.

Traditional SEO is focused on helping your website rank in search engine results pages, usually through keywords, links, content, and technical optimization. AI SEO takes that a step further by preparing your content to be understood, quoted, and recommended by AI tools like ChatGPT, Google’s AI Overview, and Perplexity. Instead of just aiming for clicks, AI SEO helps your business show up in zero-click answers, voice searches, and conversational responses. It’s still rooted in good SEO practices, but with an added focus on clarity, authority, and content formats that AI tools prefer. The goal isn’t just to rank, it’s to be the trusted source AI platforms choose to highlight.

Not at all. In fact, it usually helps. The same things that make your content AI-friendly, like clear structure, direct answers, internal links, and schema markup, also improve how Google crawls, understands, and ranks your site. AI Optimization doesn't replace traditional SEO. It builds on it. The result is that you’re not only ranked in Google but also quoted in AI responses across multiple platforms.

Technically, yes, if you’re willing to invest the time to stay on top of how each AI tool works, adjust your content for evolving algorithms, and handle the technical setup yourself. But AI search is moving fast. Most business owners we work with prefer to focus on running their business while we stay ahead of the curve, test strategies, and do the heavy lifting behind the scenes.

Not anytime soon. But AI is already changing the way people interact with search. More and more users are skipping the results page entirely and trusting the first answer they get from AI. That trend isn’t going away. The businesses that prepare now will build trust and visibility early while the rest wait to catch up. Traditional search will still matter, but AI Optimization gives you the edge to be visible everywhere your customers are looking.

Yes, it can happen, especially if your content is outdated, unclear, or lacking credibility signals. AI tools like ChatGPT and Google’s AI Overview pull from the web and summarize what they find. If your message isn’t consistent or easy to understand, the AI might misinterpret it or quote someone else instead.

That’s why our strategy focuses on making sure your most important content is up to date, clearly written, and backed by real proof of authority. We structure your pages to reduce confusion, add proper schema and citations where needed, and help your business show up accurately wherever AI tools are delivering answers.

We do not offer guarantees, and we advise caution around any company that does. Guarantees are often misleading and can create a false sense of control in an environment that is constantly changing. What we do offer is a highly personalized approach backed by decades of experience. Our AI SEO strategies are tailored to your business, focused on building visibility, authority, and long-term success across both traditional search and AI-driven platforms.

AI tools tend to pull content that’s easy to understand, clearly structured, and directly answers common questions. Formats like FAQs, bulleted lists, step-by-step guides, short summaries, and comparison-style content are especially effective. These make it easier for AI to scan, extract, and quote your content accurately.
We format your content to match how AI tools process information so your business is more likely to be mentioned, recommended, and trusted.

See Our Full FAQ List

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advantage

Why Choose Us for AI SEO

We blend SEO and AI into one lead-getting strategy.
You don’t need two separate marketing plans. We combine the traffic-building power of SEO with the trust-building potential of AI optimization so you have potential to get found, quoted, and chosen across every search platform.

We build AI SEO Strategies that reflect you.
No templates. No shortcuts. Your strategy is built around your audience, your goals, and how your customers are actually searching in Google, AI tools, and beyond.

We earn your loyalty, we don't lock you in.
Most of our clients stay for years. Not because they have to, but because the results keep coming. Our SEO work has always focused on clear structure, strong content, and trust signals — the very things AI tools now prioritize. That means many of our clients are already benefiting from AI visibility today, without needing to start from scratch. No contracts. Just consistent, future-ready growth, built month by month.

You get real people, real support.
You’ll work with a smart, dedicated team that lives and breathes this stuff. No outsourcing. No AI-developed strategy (because you could do that yourself). Just people who care about your business and want to help it grow.

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We’re at the start of a major shift in how people search, and it's creating big opportunities for you.

AI is reshaping how people find and trust businesses online, and we're excited to help our clients lead that shift. For years, we've built strong foundations in brand messaging and authority — and now AI SEO is amplifying that work in powerful new ways. This is a unique opportunity to get ahead, stand out, and be chosen by name before the rest of the industry catches on.

Keiran Griffiths

President - 1st on the List

Ready to Outrank, Outperform, Outsell?

Your goals are unique, and your SEO strategy and execution should be too. Fill out our form, and we’ll connect to craft a customized plan that drives real results for your business.

“Your expertise has been a tremendous asset to our company ... in the last 6 months of 2024, we had larger average job size, qualified leads and some we didn't need to bid and compete for.”

Willson

Keen on Green

“We have seen a steady increase in web traffic and quality leads since first working with 1st on the List. And we continue to see monthly increases through their efforts.”

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David Perkinson

PRI Graphics

"They have helped my firm grow organic web traffic month over month and their ongoing support and guidance is something you don’t typically receive from other established competitors.

Salvatore Lavorata

Manning Elliott LLP

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