Add Video SEO to Your Strategy to Drive Clicks and Boost Search Traffic

Why video SEO? 85% of USA web traffic is expected to be video-related by the end of 2019. People like video. Video provides a better user experience. Video in Search Results draws attention, earns the click, and drives traffic to your website. What are you doing to capitalize on this?

Video Optimization Stats You Can’t Ignore

  • Video thumbnails in Search Results help DOUBLE your search traffic.

  • Video search results have a 41% higher click-through-rate than plain text results.

  • Video causes visitors to stay 2.6 times longer on a page than pages without video.


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How We Can Use Video SEO to Grow Traffic and Leads

  • Get videos indexed and ranked for important keywords.

  • Get videos noticed in Universal Search, Video Search, and YouTube.

  • Get videos noticed through promotion on Social Platforms and Sponsored Placements.

  • Get viewers to take a desired next step after watching your videos.


Our Video SEO Services Include

We can also help consult on the following important aspects of Video SEO and Video Marketing:

  • Selecting the right video hosting platform for your needs and purposes.

  • Picking the ideal thumbnail image to catch attention and increase clicks to the video.

  • Creating video transcripts to improve accessibility of your videos (and make scrapable by Search Bots like Google)

  • Streamlining video optimization process for Google Search and YouTube.

  • Optimizing the rest of your website page with video and ensuring its relevance to the video.

  • Strategizing how to create quality video that encourages full watch time, subscribers and user interaction (all ranking signals).

Frequently Asked Questions About Video SEO

How do you optimize a video?

In addition to basic Video SEO techniques like using a relevant keyword in the video title and writing an optimized video description, you can add a transcript, include relevant call-to-actions in the video and description, add links to your website within the description, and place the video in the proper category. We also like to think more outside the box and focus on the user from the moment we start planning a video to the moment when it is officially optimized and published. What is the purpose of the video? What will it help the viewer achieve? What is the action we want the viewer to take next? How will the video be promoted?

Is video good for SEO?

Yes. There are many studies proving the value of videos in a range of industries. For example, video thumbnails in Google search results can double your search traffic. When thinking about the value of video SEO remember that search engines are big on content. Good quality content (including video) drives powerful SEO.

How does video affect SEO?

Did you know that Google’s algorithms have a propensity for good quality content? We see more and more that Google is prone to give priority ranking to websites with video content. Video also contributes to several key ranking factors: click-through-rate (visitors are more likely to click on a page with a video snippet), bounce rate (visitors are less likely to bounce off a page with video), and dwell time (visitors are more likely to spend longer on a page with video). Videos are also exciting and can naturally attract good backlinks to your website, which helps with SEO.

What is video marketing strategy?

Video marketing strategy includes several aspects including audience definition, campaign goals, messaging, budgeting, video optimization, testing, promotion, and more.

More About 1st on the List

For the last 22+ years 1st on the List has helped companies of all sizes create and execute successful and customized SEO campaigns. When it fits with our clients’ goals we recommend Video SEO as part of this strategy in order to further drive traffic and engagement.

We are highly reviewed on websites like TopSEOs and by our clients across Canada and the United States. Headquartered in Abbotsford, BC, our team of SEOs, Web Designers and Digital Marketing Strategists are eager and ready to help your business take its website and lead generation to the next level!

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CLUTCH 2021 Manifest for Top SEO Companies & Marketing Agencies in Canada
3 website design awards for 1st on the List.


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Get On Board with a Proactive SEO Video Strategy Today

Video is the way of the future! What is your brand doing to capitalize on this unique marketing opportunity? If you are interested in learning how Video SEO can fit into your existing marketing strategy or SEO strategy we’d love to speak with you.


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