LANDING PAGE EXPERIENCE SEO

Send Positive Page Signals to Google and Your Visitors

Now more than ever does Page Experience matter. Google specifically looks at your Loading Performance, Mobile Friendliness, Safe Browsing, HTPS, and Intrusive Interstitials in determining rankings. If you have Google warnings for poor signals or want to beat our your competition it’s time to take Page Experiene SEO to the next level. 

Without Positive Page Experience Signals, Your Website Won’t Succeed

The Google page experience experience update demands that your website:

  • Loads fast over secure connection
  • Can easily be read on mobile devices
  • Does not contain files that could harm visitors
  • Does not hide content behind pesky popups

Your visitors demand the same thing and will leave if you don’t give them what they expect.

Major Problems Page Experience SEO Solves…

Poor Google rankings.

Google uses your page experience as a ranking signal. Without a good Page Experience score you’ll struggle to get top rankings that generate traffic.

Visitors that leave too soon.

Studies show your visitors will get impatient and leave your website if it takes too long to load or doesn’t load properly.

Slow to use website.

A slow website isn’t just frustrating – it makes your company look unprofessional and leaves a bad taste in your visitors’ mouth.

Unhappy mobile experience.

If you’re like most websites, you get more visitors from mobile than desktop. It’s critical to get the experience right on small screens.

Annoyed visitors.

Google has identified these Page Experience Signals as most important to your visitors. Let’s do everything we can to make them as happy as possible.

HERE’S HOW WE CAN HELP YOU

What Creates a Good Google Page Experience?

Core Web Vitals

HOW YOUR PAGES PERFORM BASED ON REAL WORLD DATA

The newest Google ranking signal as of June 2021, Core Web Vitals measures three aspects of your website:

  1. Loading – Larged Contentful Paint (LCP)
    How long it takes the largest content element o your page to render in the viewport.
  2. Interactivity – First Input Delay (FID)
    How long until a user can interact with the page.
  3. Visual Stability – Cumulative Shift Layout (CSL)
    How stable the layout of your page is (unexpected shifting of content).
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Mobile Friendly

CREATING THE BEST BROWSING EXPERIENCE FOR SMALL SCREENS

Google is all showing more mobile-friendly search results. Their algorithms have adapted to the fact that people are more often searching from their mobile devices. Establishing strong page experience signals includes making sure the website is configured properly. For several years mobile-friendliness is a ranking signal.

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HTTPS Security

PROTECTING THE INTEGRITY AND CONFIDENTIALITY OF DATA

Google states that your visitors expect secure and private online experiences and strongly encourages all to adopt HTTPS to protect your visitors’ connection. Let’s help incorporate Google suggested best practices when implementing HTTPS to your website, including robust security certificates and permanent server-side redirects, and avoid common HTTPS mistakes that compromise safe browsing and site usage.

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No Instrusive Interstitials

MAKING WEBSITE CONTENT EASILY ACCESSIBLE TO VISITORS

Visitors get frustrated when content is visually obscured by an interstitial. Removing as many interstitial barriers such as popups that cover the main content, standalones that need to be closed, and placing content below the fold create a superior page experience. Let’s make sure you only resort to using interstitials responsibly that don’t affect your page experience signal.

Do You Need Google Page Experience SEO?

  • You have been doing SEO and aren’t getting results.

  • You know what you need to do to improve but not sure exactly how to implement the work.

  • Your competitors are still outranking you despite your best SEO efforts.

  • You have recurring issues reported in Google Search Console and don’t know why.

  • Your website isn’t getting the feedback and results you’d expect from your visitors.

  • Your own web developer has said the problems can’t be fixed.

  • You have been doing SEO and aren’t getting results.

  • You know what you need to do to improve but not sure exactly how to implement the work.

  • Your competitors are still outranking you despite your best SEO efforts.

  • You have recurring issues reported in Google Search Console and don’t know why.

  • Your website isn’t getting the feedback and results you’d expect from your visitors.

  • Your own web developer has said the problems can’t be fixed.

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THREE STEP SOLUTION

Approach to Improving your Page Experience

Perform Site Speed Audit

First we will identify the factors impeding a positive page experience and site performance and what is required to fix these issues.

Focus on Near-Term Improvements

Not everything is equal. We will prioritize the most important actions required to make the biggest impact on improving your page performance. We assess time and effort required and size of result expected.

Long Term Planning, Educating and Monitoring

This isn’t a once and done activity. There are always areas for improvement which is why we identify the areas that require continued work and help train your team to think in a positive page experience manner.

Frequently Asked Questions

Your page experience is how visitors perceive the experience of interacting with your website beyond its pure information value. These signals include Core Web Vitals, Mobile-friendly, HTTPS, Safe browsing, and no intrusive interstitials.

Early 2020 Google announced it would combine Core Web Vitals (a new signal) with existing page experience signals. The new Google page experience signal started slowly rolling out June 15, 2021 and is set to be complete by the end of August 2021.

Our technical SEOs run several tests to determine what signals within Page Experience are the weakest and determine a roadmap to correct as many of the largest issues as needed to bring your website up to par. We also use Google suggested thresholds to ensure your website is delivering a good page experience.

Google uses the page experience update along with hundreds of other ranking signals to determine the best results to show in response to any given search. Google admits that they will continue to prioritize the best information despite some subpar page experience aspects. However, in situations where information is relatively equal Google uses page experience as a tie-breaker to determine which website to rank. This means that if you are in a very competitive market you will need page experience to act as your tie-breaker advantage.

READY FOR MORE RANKINGS AND TRAFFIC?

Contact us to start working with our award-winning, results driven SEO agency.

(NO HASSLE, NO PRESSURE, NO WORRIES)

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