Did you know that just one or two extra words in a search query can affect the type or types of SERP features Google shows in its results? In the world of SEO, we call these one or two extra words ‘search intent modifiers’. Why are we bothered with just one or two extra words? Because they can make or break you in SERPs rankings.Way back when, in its infancy before Google took over the world, every result on its results pages looked pretty much the same. Title, a rough snippet of text, a URL. It didn’t tell you too much – you just had to click and take your chances. This is no longer the case. In its ongoing quest to make daily life ever-easier for Internet users, Google has steadily been adding more and more user-friendly features to its results pages. These are what we now ca
Why is Google Search Console important?“The best place to hide a dead body is on the second page of Google Search.”We’re not entirely sure who said this famous quote first. Not even Google could tell us. What we are sure of is:(a) Whoever said it first was 100% spot on...or 92% anyway - as Search Engine Watch explains, one study found that the first page of Google Search saw about 92% of all traffic from the average search, with only about 5% of total traffic on the second page.(b) We know exactly how to make sure your website – and business – can avoid being relegated to
/by Donald KimRecent Google data changes in the query reports obtained through the Google Search Console (GSC) has caused a lot of headaches for website owners. Google has taken note of the confusion and recently issued a statement in an effort to clarify these Google data changes.For website owners (and for SEO companies) it was evident that Google had removed some of the query data within their search console performance reports. Google claims that they are only excluding anonymous queries, queries that used to be included in the chart sums but were never shown in the Search Console; therefore they are no longer included in the sum totals.In Google’s own words:“Previously, we included the sum of queries that weren’t tracked in Search Console in the totals for ‘query no
/by Michael MitovThe usual answer to this burning question is ‘it depends’. Luckily, thanks to a study from marketing data company Ahrefs, we finally have a more concrete answer.In order to determine the average age of the pages in Google Top 10 results, the team from Ahrefs took 2 million random keywords and pulled data on the Top 10 ranking pages for each of them. The results showed that the average Top 10 ranking page is 2+ years old, while those that rank at position #1 are almost 3 years old on average. In fact, only 22% of pages that currently rank in the Top 10 were created within 1 year.The study then looked at what percentage of pages at each ranking position were less t
/by AngelaWhat We Can Learn from New Mobile Page Speed Insights
Mobile benchmarks are changing rapidly.According to an article on Think With Google titled Find Out How You Stack Up To New Industry Benchmarks for Mobile Page Speed, the average loading time for a mobile page is 22 seconds.This is an outrageous number considering that 53% of mobile visitors to your site won't stick around unless your page loads in under 3 seconds. Somehow, most websites are missing the “3 second” mark!In this article, we will talk about what you can do to improve your mobile page load times, and also briefLocal search has become a de facto standard for businesses that service consumers in specific locales. Your online presences is just as important (if not more important) than your offline presence.If you are new to the scene of Local SEO and search optimization for your local or small business, here are five Google local SEO tips to help you navigate through the steps needed to ensure that your business has the presence it needs to earn the Search Engine Results Page (SERP) results you deserve.
/by Carissa Krause1. Attractive and Click-Worthy Title and Meta Descriptions
This is often an overlooked opportunity by many local SEO campaigns. These HTML elements are customizable features which are used to represent your website in search resultsRecently Britney Muller of Moz Blog indicated in a brief article titled Does Google Drop Featured Snippets Over Typos? on the Search Engine RoundTable site that a simple typographical error was the probable cause behind Moz losing a featured snippet.When the error was corrected, Moz reportedly regained the featured snippet in search. As mentioned in the Moz article, the only entity that could confirm or deny this activity would be Google themselves. Without their input we can only speculate.So do typos, spelling mistakes, and grammar issues stop featured snippets from showing Google Search?In the instance experienced by Moz, the difference bet
/by Carissa KrauseGoogle admitted in their Webmaster Central Blog on January 16, 2017, that they don’t have an official “crawl budget definition”, indicating that a single term would not suffice. They went on to indicate that they would clarify what they actually have and what it means for Googlebot.In this article, we will explore what Google has told us about site crawl budget and how it operates.
/by Carissa KrauseWhat is Crawl Budget?
As an SEO, when we talk about crawl budget we are referring to the resources Google will allocate to crawling (or discovering) the pages on your website. The budget could be determined by number of pages andThere’s a lot of discussion lately about SEO for voice search and how it’s going to change SEO in many aspects. I tend not only to agree but to also suggest that the acoustic nature of voice search will hasten the development of new ways to present your website data specifically targeted to those using voice search devices.Many articles about voice search marketing refer to the necessity of preparing for voice, but few make reference to little more than the importance of long tail keywords and lengthier query structures associated with voice search. This, in turn, will mean lengthier content more aptly zeroed in on the voice searcher.While these might be part of an advantageous SEO strategy to optimize for voice, it can be very difficult to accurately
/by Carissa KrauseThe Chrome 56 Update
Google has taken a very strong stance on website security over the last couple years and very soon its latest update will hit the web.Set to release sometime late January 2017, the new Google Chrome 56 browser will label any HTTP website that collects passwords and credit card numbers as Not secure.Have you complied with Google’s suggestion to make sure that your website is secure, whether or not your website collect sensitive information?As time goes on, we are warned that Google will be even more strict and start labeling all insecure websites as Not Secure, even if they do not collect sensiti
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