What do you get when you put ‘Google’ and ‘my business’ together? Google My Business. It’s simple grammar really (of a sort). You know what else is simple? Optimizing your Google My Business account. It’s also a complete no-brainer.At the end of September 2019, Google had 92.96% of the Search Engine Market Share Worldwide. (statcounter GlobalStats) As a small business, or even a big business, you really need to play nicely with Google, and optimize your ‘Google My Business’ to get anywhere online.Google My Business is one of the most obvious, and easiest ways to improve how your business performs, and how it appears to searchers, in search results. Ye
If you've ignored website security and HTTPS over the last five or so years it's time to get your ducks in order - and before December 2019.Google has made another big announcement concerning HTTPS and how its Chrome browser users will start to see your website:
Today we’re announcing that Chrome will gradually start ensuring that https:// pages can only load secure https:// subresources. In a series of steps outlined below, we’ll start blocking mixed content (insecure http:// subresources on https:// pages) by default. This change will improve user privacy and security on the web, and present a clearer browser security UX to users.Essentially, starting in December Google will gradually start blocking all mixed content by default.
What is Mixed Cont
Did you know that just one or two extra words in a search query can affect the type or types of SERP features Google shows in its results? In the world of SEO, we call these one or two extra words ‘search intent modifiers’. Why are we bothered with just one or two extra words? Because they can make or break you in SERPs rankings.Way back when, in its infancy before Google took over the world, every result on its results pages looked pretty much the same. Title, a rough snippet of text, a URL. It didn’t tell you too much – you just had to click and take your chances. This is no longer the case. In its ongoing quest to make daily life ever-easier for Internet users, Google has steadily been adding more and more user-friendly features to its results pages. These are what we now ca
Why is Google Search Console important?“The best place to hide a dead body is on the second page of Google Search.”We’re not entirely sure who said this famous quote first. Not even Google could tell us. What we are sure of is:(a) Whoever said it first was 100% spot on...or 92% anyway - as Search Engine Watch explains, one study found that the first page of Google Search saw about 92% of all traffic from the average search, with only about 5% of total traffic on the second page.(b) We know exactly how to make sure your website – and business – can avoid being relegated to
Recent Google data changes in the query reports obtained through the Google Search Console (GSC) has caused a lot of headaches for website owners. Google has taken note of the confusion and recently issued a statement in an effort to clarify these Google data changes.For website owners (and for SEO companies) it was evident that Google had removed some of the query data within their search console performance reports. Google claims that they are only excluding anonymous queries, queries that used to be included in the chart sums but were never shown in the Search Console; therefore they are no longer included in the sum totals.In Google’s own words:
“Previously, we included the sum of queries that weren’t tracked in Search Console in the totals for
The usual answer to this burning question is ‘it depends’. Luckily, thanks to a study from marketing data company Ahrefs, we finally have a more concrete answer.In order to determine the average age of the pages in Google Top 10 results, the team from Ahrefs took 2 million random keywords and pulled data on the Top 10 ranking pages for each of them. The results showed that the average Top 10 ranking page is 2+ years old, while those that rank at position #1 are almost 3 years old on average. In fact, only 22% of pages that currently rank in the Top 10 were created within 1 year.The study then looked at what percentage of pages at each ranking position were less t
What We Can Learn from New Mobile Page Speed Insights
Mobile benchmarks are changing rapidly.According to an article on Think With Google titled Find Out How You Stack Up To New Industry Benchmarks for Mobile Page Speed, the average loading time for a mobile page is 22 seconds.This is an outrageous number considering that 53% of mobile visitors to your site won't stick around unless your page loads in under 3 seconds. Somehow, most websites are missing the “3 second” mark!In this article, we will talk about what you can do to improve your mobile page load times, and also briefLocal search has become a de facto standard for businesses that service consumers in specific locales. Your online presences is just as important (if not more important) than your offline presence.If you are new to the scene of Local SEO and search optimization for your local or small business, here are five Google local SEO tips to help you navigate through the steps needed to ensure that your business has the presence it needs to earn the Search Engine Results Page (SERP) results you deserve.
1. Attractive and Click-Worthy Title and Meta Descriptions
This is often an overlooked opportunity by many local SEO campaigns. These HTML elements are customizable features which are used to represent your website in search resultsRecently Britney Muller of Moz Blog indicated in a brief article titled Does Google Drop Featured Snippets Over Typos? on the Search Engine RoundTable site that a simple typographical error was the probable cause behind Moz losing a featured snippet.When the error was corrected, Moz reportedly regained the featured snippet in search. As mentioned in the Moz article, the only entity that could confirm or deny this activity would be Google themselves. Without their input we can only speculate.So do typos, spelling mistakes, and grammar issues stop featured snippets from showing Google Search?In the instance experienced by Moz, the difference bet
Google admitted in their Webmaster Central Blog on January 16, 2017, that they don’t have an official “crawl budget definition”, indicating that a single term would not suffice. They went on to indicate that they would clarify what they actually have and what it means for Googlebot.In this article, we will explore what Google has told us about site crawl budget and how it operates.
What is Crawl Budget?
As an SEO, when we talk about crawl budget we are referring to the resources Google will allocate to crawling (or discovering) the pages on your website. The budget could be determined by number of pages
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