In this post we'll take a look at mobile marketing advantages. If mobile marketing is not on your radar or has yet to make its way into your marketing plan, now is the time to start.If your business is targeting the average North American, one of the easiest ways to reach them is to get to them when they’re on their phone. After all, most people are rarely not within arms reach of their mobile device. We can often be spotted scrolling through our social media platforms, texting, browsing photos, or playing games on our cell phones. And, we are constantly on our phones - during downtime plus work time, playtime, mealtime, family time etc.)./by
Mobile Marketing - A Key Advertising Platform For Business
For many businesses, their advertising measures have moved beyond traditional offline and online avenues to mobile marketing strategies. With so many people on their mobiles and tablets for so much of the day, mobile marketing allows businesses the opportunity to reach people with incentives, offers and messages wherever they’re at, in real time./by
5 Advantages of Mobile Marketing
- You Reach Them in Real Time - most people are within reach of their mobile device at any given time. That means your mobile marketing efforts will reach them with barely a delay.
- Improved Data Management & Targeting - Targeting on a website relies heavily on cookies and IP
We’ve all seen them. The annoying popup ad layered over the page of a website which prevents us from reading the content after we’ve followed a link on our mobile device.Google has decided that these interstitial mobile ads are intruding on a mobile user’s experience by preventing the user from immediately accessing the page content from a search result link.On January 10th, 2017, Google instituted its Interstitial Ad Penalty and began penalizing mobile website pages that have intrusive interstitial pop-up ads that initially obscure page content for a user.Google explains that this is because they provide a “poorer experience to users than other pages where content is immediately accessible.”/by
Google’s Interstitial Policy RationaleIn their announcement on
So what did we learn about SEO in 2016 that we can carry over into the New Year and improve our SERP positioning? We learned numbers! Lots of numbers!I think that the most interesting statistics this year (and even from previous years) center around mobile, voice search on mobile, and voice search through present and future home devices. And they’ll probably all be applicable to a greater extent as the year unfolds.In this article, we will take what we have learned from the past year and share what we think are the most important SEO predictions for 2017 and beyond.
1. Mobile Search Dominates DesktopAccording to Search Engine Watch, we know that /by
Over the years we have talked quite about Mobile Search here on our blog including this post about the Google Mobile Update on April 21 2015.In just a few short days we will have even more to talk about as Google launches its second official mobile search algorithm update. Here's the announcement Google recently posted on how this update will affect rankings of non-mobile friendly websites:/by
A recent study done by Bizrate Insights uncovers the top problems consumers experience when shopping online from their mobile device. Almost all of these relate to usability. Does your mobile website design have any of these issues?
Problem 8 – Data Security Concerns (11%).
Problem 7 – Not enough product information available (12%).
Problem 6 – Pictures are too small (17%).
Problem 5 – Entering information in checkout is frustrating (17%).
Here’s what making news in the SEO community in the last couple of weeks./by
- More and more Top 10 Results are Mobile Friendly:
- 75% of Top 10 Results for commercial searches are mobile friendly.
- 64% of Top 10 Results for informational searches are mobile friendly.
- Using HTTPS is a very new and minor ranking factor:
Today we published our new SlideShare presentation on Google’s Mobile Friendly website ranking update scheduled for April 21. Check it out!/by
Mobile fanatics make up 40% of the US smartphone population. You may even be a mobile fanatic.A mobile fanatic is someone who does at least 10 searches per week on at least two devices from multiple locations. Maybe you are watching TV with your tablet and decide to look up who the guest cameo is on the current episode of your favorite sitcom. Or maybe you are leaving your Doctor’s office and need to find the nearest pharmacy near you. What about checking if the nearest electronics store has the latest and greatest video game for your son in stock? It’s easy to meet the 10 search per week criteria.And if you are doing it chances are your potential customers are too!
Desktop and Mobile Statistics and UsageA new study by /by
- Sustainable results that grow over time
- 20+ Years in SEO Industry
- Experienced SEO veterans
- Holistic marketing approach
- Positive customer feedback
- Strict adherence to SEO best practices and guidelines
“1st on the List is the best and the brightest of the bunch.”
“Extremely competitive rates for the results they deliver.”
“Helped my firm grow organic web traffic month over month.”
“Friendly, professional and service oriented. They know what they are doing!”
“A wealth of knowledge and give us excellent direction whenever we have questions.”
Privacy & Cookies Policy