Google Mobile Search Algorithm to Update April 21, 2015

This is the first time in the history of Google that we can remember them giving official notice of an upcoming algorithm update and telling Webmasters the exact date the algorithm will go live!

In the Google Mobile Algorithm announcement last week, they say:

Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices.

Many believe this announcement is game changing yet does not come to our surprise. Check out our post from two weeks ago where we talk about being ready for a potential Google mobile ranking algorithm update.

Is your website ready? Here are a few ways to check it out before the Google mobile algorithm update takes effect.

• Pull out your phone and open up your website. Does the screen resize? Is text easy to read without zooming in? Are links in the navigation easy to click?
• Head over to Google’s Mobile-Friendly test and check out your score.
• Log into your Google Webmaster Tools account and use the Mobile Usability Report for a complete list of issues you will want to fix before April 21, 2015.

Let us know soon if you need help making your website Mobile Friendly before the Google algorithm updates that we know will take place on April 21, 2015. Call us at 1-888-262-6687 or fill out our quick contact form.

Carissa Krause

Carissa Krause is a Digital Marketing and Project Specialist at 1st on the List. Over the last 12+ years she has worked in our Abbotsford office with clients on a wide range of projects that include areas like local SEO, project reporting, backlink profile review, content development, strategic planning, and more. Whatever the project may be Carissa focuses on achieving greater efficiencies and putting plans into action. When away from her desk you’ll likely find her drinking all the coffee while sitting on the floor driving cars with her two young boys. Learn more about Carissa.

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