In this post we’ll take a look at mobile marketing advantages. If mobile marketing is not on your radar or has yet to make its way into your marketing plan, now is the time to start. If your business is targeting the average North American, one of the easiest ways to reach them is to […]
What We Can Learn from New Mobile Page Speed Insights Mobile benchmarks are changing rapidly. According to an article on Think With Google titled Find Out How You Stack Up To New Industry Benchmarks for Mobile Page Speed, the average loading time for a mobile page is 22 seconds. This is an outrageous number considering […]
Local search has become a de facto standard for businesses that service consumers in specific locales. Your online presences is just as important (if not more important) than your offline presence. If you are new to the scene of Local SEO and search optimization for your local or small business, here are five Google local […]
Did you know that one or two extra words in a search query can affect the type or types of SERP feature Google shows in its results? The team at getstat.com recently posted an article titled How SERP Features Respond to Search Intent Modifiers which shows that swapping search intent modifiers can result in dramatic […]
Emotions are a content marketing tool which SEO’s today can’t overlook. How we feel about a company determines whether or not we are compelled to share information about them and whether or not we bond with their brand. This is especially true for companies which offer intangible merchandise, such as services. Selling intangibles is based […]
Several months ago, I read The Life-Changing Magic of Tidying Up Your Writing by Karen Hertzberg. It contained valuable information on being frugal with words that has changed the way I think about writing. Her main idea was to groom your blog and content writing down to the bare minimum. Writing less becomes more appealing […]
Even with keyword research tools in hand, doing Hyperlocal Keyword Research is a challenging venture. Simply put, there’s not enough data available in most keyword research tools to provide definitive results for small businesses in humble locations. Before we dive into this article, let’s first explain what we mean by “keyword research”. Keyword research is […]
We were recently asked to participate in an Expert Interview series with Media Shower, a Boston-based content marketing company focused on making content better. Since content plays a huge role in Search Engine Optimization (both from a visitor and Search Engine perspective) we thought this would be a great conversation. In the interview, Chris Genge was […]
What kind of tools do you give your website visitors to find more relevant information on your website other than the first page they land on? Are the Search Engines finding every page on your website and understanding how your pages are related? Internal link structure can address both of these issues, plus others. When […]
Recently Britney Muller of Moz Blog indicated in a brief article titled Does Google Drop Featured Snippets Over Typos? on the Search Engine RoundTable site that a simple typographical error was the probable cause behind Moz losing a featured snippet. When the error was corrected, Moz reportedly regained the featured snippet in search. As mentioned […]
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