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Understanding SEO Blog Archives

A compilation of all of 1st on the List’s SEO blog posts written to help others understand basic SEO topics such as how search engine optimization works, simple SEO tweaks, how to hire an SEO company, setting realistic SEO expectations, and much more.

What To Do If You Are Not Getting Leads From Your Website

I know that you want to see results from your website project.  And I know it can be disappointing when you don’t start getting results soon after you have launched the website.  It is natural to want to give up on the whole idea and conclude, “You can’t get leads for your business from the Internet”.

That’s […]

How Higher Click Through Rates Help Maintain Your Higher Rankings

Once your site achieves a first page search engine ranking, your listings’ click through rate plays an important factor in whether it will remain there.  Once you learn how to increase your click through rate it will not only help you keep that top ranking, but also improve your rankings over time.

Obtaining a high […]

The Newbie’s Guide: What is Search Engine Optimization and How Does it Work?

Is Search Engine Optimization (SEO) just a buzz phrase you hear floating around the office among your colleagues?

In this article our goal is to help you understand SEO better by explaining the fundamentals of how Search Engines work, what Search Engines need to rank your website and how we “SEO” a website in an […]

5 SEO Tweaks You Can Make When Updating Your Website

Every day we work with bloggers, marketing coordinators and receptionists who are all tasked with the job of keeping their company’s website current and updated.

This may involve updating website pages, adding new products, blogging about events and even running social media. While they have an intimate knowledge of their brand and products as well […]

Questions to Ask Before Hiring an SEO Agency

Do you really know how to evaluate an SEO and what they can do for you?

You’re not alone! Over the years we have found that most business owners don’t really know what they should be looking for or how to ask the questions most critical to finding the right fit SEO for their business.

In this […]

78% of Local Searches Result in This

Never underestimate the power of local search.

The recent 2014 Local Search Study by Neustar Localeze and 15miles suggests that between 61 and 78% of local searches result in a purchase, depending on what type of device the person was searching from.

Between 65 and 73% of these purchases are “in store” meaning the person has […]

23 Benefits of Using Videos on Websites

A recent study released by Animoto states that online product videos boost purchase likelihood.

This had us asking the question “Does the average business and website owner know all the benefits of putting videos on their website?” In case the answer was “no” we sat down and created this list of benefits of videos to […]

6 Search Engine Optimization Factors to Stay Current and Ranked

Search Engine Optimization is all the rage today and it seems that every marketing firm and marketing department attempts to do some justice to “search engine optimizing” websites. A lot has happened in the background since the advent of Yahoo Search in 1995 to speed up search engine processing time, to understand search queries […]

What I’ve Learned About SEO That Every Business Owner Needs to Know

In today’s article Cathy, our newest staff member, reflects on what she has learned about SEO since joining our team that she thinks all small business owner should know.
Search Engines need to find your website with the phrases customers use.
I like to think of keywords (or phrases) as your anchor or connection to the […]

Go For Gold and Own the Search Engine Podium

Have you been inspired by the dedication our Olympians competing in Sochia, Russia?These athletes have dedicated countless hours of hard work into their sport and it pays off! What they can do on the mountains and ice is beyond belief.

This leaves us asking the question – what does it take to win gold and get […]