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Best Local SEO Tips and Resources for 2017

Local search has become a de facto standard for businesses that service consumers in specific locales. Your online presences is just as important (if not more important) than your offline presence.

If you are new to the scene of Local SEO and search optimization for your local or small business, here are five Google local SEO tips to help you navigate through the steps needed to ensure that your business has the presence it needs to earn the Search Engine Results Page (SERP) results you deserve.

1. Attractive and Click-Worthy Title and Meta Descriptions

This is often an overlooked opportunity by many local SEO campaigns. These HTML elements are customizable features which are used to represent your website in search results. Typically, titles range from 50 – 60 characters and descriptions can range up to 200 characters.

In years past these titles and descriptions were used to incorporate keywords and help with rankings. Current SEO best practices tell us to use these titles and descriptions as an opportunity to improve user experience and attract clicks. Your meta titles and descriptions need to be a clear depiction of your page content, be persuasive, and of course specifically unique. Including your city in the description is recommended. Targeted keywords should be as close to the beginning of the paragraph as possible but not at the expense of user readability.

Use this opportunity to set yourself apart – do you offer 24/7 service? Free shipping? 25% off for first time customers?

2. Keep a Consistent and Prominent Online Presence

Whether your business is brand new or has been around for decades and moved locations several times, it is extremely important to make sure that your business name, address and phone number is consistent and visible across the Internet, no matter where someone may find you.

This consistency instills consumer trust and builds your authority. The consistency also plays a large role in your local SEO performance. The Search Engines want to understand your company and have confidence that you are a legitimate company.

Here is a starter list for online business directories where you can establish your presence:

  • Citysearch
  • Merchant Circle
  • YellowPages
  • Yelp
  • Facebook
  • LinkedIn
  • Houzz
  • Local Chamber of Commerce
  • BBB
  • Local Trade Affiliations

3. Claim Your Google My Business (GMB) Listing for Full Control

Over the years Google My Business and Bing Places for Business have built their database of business listings. Even if you have never claimed your business listing the Search Engines may still be showing a listing for you!

It is critical for you to claim this listing so that you have full control over proper categorization of your business, description, address, and business hours.

There is a simple verification process for your GMB listing. Google mails you a postcard containing a PIN number you need for verification purposes. This confirms to Google that you are whom you say you are and indeed own the business you are attempting to claim.

4. Manage, Respond To, and Grow Your Reviews Online

Nowadays, both personal word-of-mouth referrals along with online reviews can influence whether or not we stay at a hotel, eat at a restaurant, hire a plumber, or even order a shirt from an online retailer.

The importance of controlling, managing, and growing customer reviews is finally catching the attention of businesses. A BrightLocal survey indicates that:

  • Online reviews are trusted as much as personal recommendations by 84% of those surveyed.
  • If asked, 70% of consumers will leave a review.
  • Positive reviews encourage 54% of consumers to visit a website.
  • Local businesses are trusted more when they have positive online reviews.
  • Less than 10 reviews are read before a consumer forms an opinion.
  • Reviews older than 3 months are not deemed relevant by consumers.
  • Over half of consumers agree that star ratings are important.

Seeking quality reviews on an ongoing basis is good business practice and keeps your brand in the forefront of consumers’ minds, helps you stand out from competitors, and also helps to minimize the one-off bad review you may get.

Don’t have the time or find it awkward to ask your customers for reviews? Consider our online Reputation Management Services that offer a fully automated software system that actually works behind the scenes to grow your reviews.

5. Structured Data Markup for Local

This markup language provides more information about your business to Google once it has been implemented in your website code. Most businesses use only the basic markup. This provides opportunities for business owners to outdistance their competitors by utilizing uncommonly used markup.

Google has a Structured Data Testing Tool you can use to determine if your markup implementation meets the required standards.

Want to learn more about how to win at Local SEO? Here are some additional articles by other SEOs in the industry as well as articles by our own team:

You can also call 1st on the List at 1-888-262-6687 if you have specific questions. We’d love to help you optimize your business for Local Search!

Additional Local SEO Marketing Tips and Articles:

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What You Need to Know About Google’s New Local 3 Pack

google-local-3-pack-example

Example of new Local 3 Pack when searching for an SEO Company in Abbotsford, BC.


It has been almost one month since Google replaced its “Local 7 Pack” results with its new “Local 3 Pack” results.

This means that searchers only see three businesses listed in the local map results.  We briefly explain the Local 3 update in our August 2015 SEO Updates post but think this topic is serious enough to warrant this dedicated blog post.

Here is everything we think you should know about the Local 3 Pack Google update, click through rates, and how to adjust your Local SEO strategy.

Google Local Snack Pack Summary

Moz published this Local SEO article less than two weeks after Google replaced its usual 7-pack local results with 3-pack results. Here are some key facts about the new Google Local 3 Pack:

  • Launched August 6, 2015.
  • 3-packs completely replaced 7-packs by the end of the day across all verticals and countries.
  • Desktop results now look more similar to Mobile results.
  • Several key changes in how the Business is listed including no specific address number.
  • Google now gives searchers an option to look for only businesses above a certain rating. Note this is dependent on the number of restaurants with available ratings in your area.
  • Google is now testing new home service ads that look similar to the Local Pack, but are sponsored.

In order to succeed in the new Local 3 Pack, this article recommends focusing on organic search, links, citations, and marketing priorities.

Local Pack Click Through Rate Studies

Mike Ramsay, a prominent voice in the SEO community and owner of Nifty Marketing, recently released some of his own studies on how the new Local 3 Pack affects Click Through Rates.

His findings suggest that nearly half of people are clicking on Organic Results. The other half of clicks is divided fairly evenly between Paid Ads and Local Pack results.

One interesting finding is that for Mobile, only 18% of clicks occur on Local Packs and 31% on Paid Ads, while Organic clicks remain about even.

Mike concludes that we should focus on growing organic traffic for phrases that show map results and phrases that don’t show map results. He points out that local results change so often that it is extremely difficult to successfully chase after them. A local organic search strategy is important.

Google Local 3 Pack Eye and Click Study

Barry Schwartz features another click study for Local 3 Pack performed by Casey Meraz that confirms Ramsay’s numbers. In this study organic is the clear leader with nearly 40% of total clicks.

The other key finding is that only 6% of local clicks result in a “one click visit” to the firm’s website. This means that a visitor who clicks on your brand in Organic results will go directly to your website where you have full control over the message they see.

A visitor who clicks on your brand in Local results likely won’t end up on your website. They will see photos gathered by Google, Google reviews, address, phone number, hours, and even competitor listings.

Not only do Organic clicks happen more often they also send visitors directly to your website which is right where you want them.

Google Plus Presence Eliminated

Many articles about Google Local 3 Pack hint at this but Paul Chaney makes this a main point within his implications of the 3 Pack for local businesses. He suggests that Google is further backing down on the social network’s significance.

If you disliked Google Plus don’t get too excited. Chaney points out that while Google Plus pages are missing entirely in some places all of the information displayed in the Local Pack is still pulled from Google Plus. This means that Google Plus is still important for your business.

Chaney gives five practical pointers to protect your website against all of Google Local Pack changes:

  1. Know your competitors and who is dominating the 3-pack.
  2. Claim and populate your Google+ page.
  3. Encourage and respond to reviews.
  4. Keep building citations (mentions) for your company in local directories.
  5. Focus on optimizing your website with fresh, high quality content.

Need some help with your Local SEO Strategy? Give us a call today at 1-888-262-6687 to see how we can help your business grow in Local Search visibility. You can also fill our out quick contact form and we’ll get in touch with you.

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SEO News and Google Updates – August 2015

Here’s what making news in the SEO community in the last couple of weeks.

Moz Ranking Factors Preview

Moz is getting ready to publish its latest set of Search Engine Ranking Factors and gave author Eric Enge early access to some of the data. Here is what he has found:

  1. More and more Top 10 Results are Mobile Friendly:
  • 75% of Top 10 Results for commercial searches are mobile friendly.
  • 64% of Top 10 Results for informational searches are mobile friendly.
  1. Using HTTPS is a very new and minor ranking factor:
  • 17% of Top 10 Results for commercial searches use HTTPS.
  • 11% of Top 10 Results for informational searches use HTTPS.

Gary Illyes of Google confirmed HTTPS as a minor ranking factor on July 22, which we are told is used as a tiebreaker when two competing sites are similar in all other aspects. Google has warned that they will continue to increase the weight of this ranking factor over time.

Actionable Takeaway: Mobile Friendliness has arrived. To maintain or improve your rankings your website needs to be Mobile Friendly. HTTPS is on the horizon and many are waiting to see the impact this will have on rankings and the best way to implement on various types of websites.

Google Showing 3 Local Results Instead of 7

We started noticing this ourselves last week and Barry Schwartz of Search Engine Roundtable confirmed it on August 7. Google is now showing just 3 local listings with a link to see more. Previously, it had shown 7 local listings in Search Results.

Many SEOs and businesses are upset that just 3 make it to the Google Local Pack, making the competition even tougher.

There are a number of other big differences between Google Local 3-Pack and 7-Pack, as pointed out by Jennifer Slegg:

  • Exact addresses removed (just street name is shown)
  • Phone numbers removed (mobile version still has “call” button option)
  • Google+ links removed
  • Store hours added
  • “Google Reviews” now called “Reviews”
  • No fly out listing when you hover over a business (must click to see information)

When you click on a business from the Local Pack you will see a list of 20 additional local listings (competitors) in the left column, the selected business’ local listings information in the middle, and a map of the area on the right.

Google says they are exploring the best way to bring a better search experience but many business owners and marketers are wondering how this will impact potential calls and clicks.

Actionable Takeaway: Make sure you do everything possible to have a complete Google+ Profile including customer reviews. Make sure your website is properly optimized for the opportunity to show up below the Local Pack. You need to do everything you can to try to get in the Top 3 Local Pack, have a complete profile for if searchers click on you from the list of 20 Competitors on the side, and have a great ranking site if searchers scroll right past the local listings all together.

Reviews Deliver ROI

Myles Anderson has spent a lot of time and resources uncovering the true value of reputation management for local business marketers. Some of his latest findings include:

  • 83% of marketers believe reviews and reputation management absolutely delivers a good ROI,
  • 61% ask customers for reviews, and
  • 73% spend less than 20% of their time on review/reputation related tasks.

The results suggest that Review Management doesn’t have to take up too much of your time, is as simple as asking customers for reviews, and can provide a great ROI.

Anderson sought out an additional four experts in the area to provide advice on reviews, which included:

  1. Positive reviews can mean more clicks than your competitors.
  2. No reviews can be just as detrimental as bad reviews.
  3. Take the time to read, mine, and apply your reviews – both good and bad.
  4. Don’t be afraid to ask multiple times for a review.
  5. Remember all sources for reviews … Facebook, Yelp, Google+, TripAdvisor, Yelp, Houzz, Healthgrades, and more. Niche sites in your industry are important too.

Actionable Item: Follow Anderson’s advice in thinking of this process as Reputation Development rather than Reputation management. How can you further develop your reputation?

Recent Google Algorithm Ranking Updates

Google makes hundreds (300-600) of changes to its algorithm each year. Many are minor and go unnoticed but there are some more major updates that affect a significant number of websites and get the SEO community buzzing.

So far in 2015 there have been several Google ranking updates that people are still talking about:

  • Panda 4.2 – July 17, 2015
    This is the 28th Panda refresh that is expected to take months to fully roll out. Panda was first launched on May 20, 2014 and is designed to target low quality content.
  • The Quality Update (aka Phantom) – May 3, 2015
    The SEO Community started buzzing about large scale ranking changes and named this update “Phantom” before Google would officially confirm it. Google did finally confirm this as a quality signals update that has a broad impact.
  • Mobile Update – April 22, 2015
    For the first time ever Google preannounced a ranking update before it happened plus the exact date it would hit, giving website owners a deadline to upgrade to a mobile friendly or mobile responsive website. Many took the warning seriously and upgraded their websites to become mobile friendly. So far the update has had a smaller than expected impact on websites although it is expected to increase in the future.

Actionable Item: Google is making changes to how your site might rank each and every day. Focus on Google’s best practices and principles, and take a holistic approach to SEO and online marketing as a whole.

Have you kept up with all of these changes, or do you need assistance going mobile friendly or secure? Do you have enough reviews and local exposure?

Call us at 1-888-262-6687 for advice.

Local SEO Opportunities Exclusive to Local Businesses

If you are a small business you can’t afford to miss the promising results of the recent study by Yodle on What Consumers Want from Local Businesses.

Guess what? People love local businesses!

Four out of five respondents use local businesses and nearly half say they shopped at local businesses more this year than last.

Your entire marketing budget may not even be a tenth or hundredth of your National Brand competitors but you do hold a Search Advantage in that people in your area want to shop at true local businesses. And Search Engines recognize this and are now showing more localized results than ever before.

In response to the new study Search Engine Land columnist Wesley Young discusses the results of the Yodle study in detail and helps us understand how to use what consumers want in order to boost your local SEO strategy.

Here are the key takeaways you can apply to your local business:

  • Highlight the competitive advantages people automatically attach to local businesses, such as personalization, trustworthiness, customer service, quality, and reliability. Do this throughout your website text and the Meta Data that appears beside your website in Search Results. You can also let this seep into your offline marketing!
  • Highlight that you’re locally owned and operated. We already know that people like to shop local and apply certain characteristics (like personalization and trustworthiness) to local businesses. Use your website to tell your story, explain your local heritage, and entice people to shop local.
  • Play to their emotions. People like the idea of keeping their business local and supporting their economy. Make the benefits of doing business with you clear and your customers won’t have trouble justifying shopping local over National Brands (even if they do pay a little more).
  • Ask for reviews. If your customers are like the respondents to the Yodle study, 90% would write a review for you if asked them … but only 7% have been asked. Don’t be bashful. Reviews are displayed in Search Results and used by potential customers each and every day to evaluate a business.
  • Get a website if you don’t already have one. Your website not only increases your visibility but establishes your credibility as a real business. Studies show that nearly half of sole-proprietors don’t have a website and over one third of small businesses with 25 or less employees do not have a website.
  • Stop turning potential customers away with an outdated, stale, or boring website. The majority of small businesses wait 6 months or more before making any updates which is far too long for most.
  • Make sure your website is mobile-friendly and easy for your local visitors to view on their phone. Many local businesses now see 20-50% of their website traffic visiting from mobile devices.
  • Connect with visitors how they want. Yodle discovered that nearly 70% of respondents preferred email communications over phone or mail. Does your website clearly present your contact email address? Do you respond to emails in a timely matter? Do you send appointment reminders or service updates through email?

If you are a local business check out our Local SEO Services to further advance your visibility in the Search Engines and ability to attract even more local customers.

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Are Your Summer Hours Correct in Google Plus?

As the mercury on the thermometer keeps rising and the sun sets late into the evening more than 25% of small business changes their hours during summer months. Are you one of them?

If so you have probably already updated these hours on your front door and on your website, but did you remember to update your hours on Google Plus? Simply log into Google My Business and adjust your hours and set a reminder for yourself to change them back when Fall comes around.

This is important because over half of consumers search to look up business hours.

This friendly reminder is brought to you in part by Search Engine Land and Google.

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One More Reason to Claim Google My Business Listing

The newest Google Maps App update for Android now warns users when a business they are navigating to is either closed or will be closed by the time they arrive.

A message pops up that reads, “Your destination may be closed by the time you arrive.”

Source: androidpolice.com

This is just one more reason why you need to make sure that your Google Local Business information is correct and Google is showing the correct hours for your business. After all you don’t want Google warning a potential customer that you are closed when in fact you are open for another three or four hours.

But How does Google know your hours?

Google can use a number of sources from around the web to try to locate your hours, such as your website or other profiles like YellowPages.

The other way is through your Google Maps Listing within your Google My Business account. Once you claim and verify your listing you can edit your hours of operation. Just to clarify as Google has undergone a lot of name changes, the Google My Business is the new dashboard that contains what we used to refer to as “Google Places for Business”, a “Google business page”, “Google+ Local listing” and “Google Plus for Business”.

Happy confirming and editing your hours of operation!

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Are Mobile Fanatics Finding Your Business in Local Search?

Mobile fanatics make up 40% of the US smartphone population. You may even be a mobile fanatic.

A mobile fanatic is someone who does at least 10 searches per week on at least two devices from multiple locations. Maybe you are watching TV with your tablet and decide to look up who the guest cameo is on the current episode of your favorite sitcom. Or maybe you are leaving your Doctor’s office and need to find the nearest pharmacy near you. What about checking if the nearest electronics store has the latest and greatest video game for your son in stock? It’s easy to meet the 10 search per week criteria.

And if you are doing it chances are your potential customers are too!

Desktop and Mobile Statistics and Usage

A new study by Thrive Analytics shows the importance of this emerging group and how mobile devices have now taken over desktop usage when it comes to  looking for location information online:

Device-most-commonly-used-when-looking-for-location-info-online

Additional findings include that 60% of US adults will choose Smartphones and Tablets over PCs to find information before buying products and services offline.

It seems this figure is constantly on the rise as previous studies by Google and Microsoft suggested that only 50% of mobile search query volume had a local intent.

Key Takeaways

How does this affect you as a local business? Here are four things you need to know:

  • Google’s recent announcement to update its Mobile Rankings on April 21, 2015 means that if your site is not mobile friendly you can expect significant impact in search results.
  • With 50-60% (and growing) of people searching from a mobile device you can’t expect your website’s traffic to grow at a decent rate if you do not have a mobile responsive website.
  • If you aren’t mobile you’re likely losing sales from mobile fanatics.
  • If you are mobile and your competitors aren’t you’ll likely gain a huge advantage on April 21!

For more information on mobile responsive website design and how you can make your website mobile please call us at 1-888-262-6687 or email us.

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16 Insanely Smart Small Business Blog Ideas

What if we told you we can help making small business blogging easier while improving your local search visibility?

There is! We’ve compiled this list of ideas of painless and effortless ways to keep your blog up to date while showing Google (and your visitors) your presence in your community and credibility.

1. Share community news.

Write about the upcoming annual event in your city that everyone looks forward to. Write about the upcoming tradeshow you’ll be attending. Show that you are involved in your community and support local events.

2. Tell customer success stories.

Did a customer just call you raving about a great experience they had with you? Were you able to solve a problem for one of your customers? Take the time to write a short summary of what you did and share the success with everyone your website. Be sure to ask the customer for permission to turn their story into a blog post.

3. Stockpile FAQ posts.

You likely get the same questions over and over again. Take each of these questions and turn each into their own post. Next time you have someone  emailing or writing to ask the question you can direct them to your blog post! These are great posts to write in advance and have ready to post when you get into your busy season and may not have as much time to blog.

4. Write about recent projects.

For service based businesses you can share about what you’re working on. Perhaps it’s replacing a sub panel in an Abbotsford home or pouring a new concrete driveway in Mission BC or even eye exams for children going back to school. Mentioning the service, products and city helps with your local optimization.

5. Promote your sponsorships or charities.

Write about local charities, events, amateur sports teams, fundraisers and any other involvement you have in your community. The point of these blog posts isn’t to put yourself on a high horse but to encourage your customers to also support the causes you believe in.

6. Write a ‘Top 5’ list.

Lists are easy to skim and digest … just look at the popularity of BuzzFeed. Put together a list of your Top 5 products related to a specific need, top 5 restaurants in your area, top 5 reasons to have regular dental checkups, etc. The list goes on about lists you could write.

7. Updates on changes to regulation.

Be the authoritative source to tell your visitors about changes to building codes in your area, updates to mortgage laws and other regulations that will affect your industry.

8. Create a local resource directory.

Put together a list of trusted businesses your customers may be interested in. Are you a plumber? Why not suggest trusted electricians, framers, drywallers and contractors you’ve worked with over the years?

9. Review other local businesses.

Give a shout out to businesses that you interact with on a regular basis that you think are worthy to recommend to your customers. You never know, that business may do the same for you one day.

10. Create a best resources collection

Pick a topic that is very relevant to your industry (it could even be a topic you always get asked about) and compile a “best resources” collection where you can guide your visitors to the best websites to do all their research. Your blog post will show your visitors who to trust on a certain topic and help in the education process.

11. Share a current event.

Find a unique spin of what you’re seeing and reading in the News and write a blog post. Has the value of the Canadian Dollar gone down? How is this affecting your industry? Have scientists found a new cure? What does this mean for your patients?

12. Compare and contrast products.

Take two similar items or products and write a comparison of the two. How are they similar? How are they different? Is one a better solution? Are there times you should use one product over the other?

13. Talk about failure.

Has something recently made you cover your face and shake your head? Whether it is something you did, something you found in a recent home you did work in or even a horror story that a current customer told you about their previous provider, take the time to dish out the juicy gossip. People like to hear bad news. Just remember to always close the post with an optimistic outlook and offer a solution.

14. Share industry insider secrets.

Be the one to tell customers the truth in your industry. Are the commonly believed misconceptions in your industry? You can be the one to share the truth with your customers.

15. Post a how-to guide.

People are always searching “how to …” in Google. Write step by step guides on how to do simple things.

16. Read related blogs in different cities.

If all else fails, find a company in your same industry but across the country (and no overlap of target markets) and see what they are blogging about. You will likely find new topics, ideas and insight that you can take back to your blog. Remember, never copy or steal blog posts. Just use the blogs for inspiration and bring fresh insight and a new perspective on their topics back to your own blog.

Plus One Insanely Foolish Blog Idea!

If there is one cardinal sin when it comes to blogging it is ignoring your blog for months on end! Nothing is worse than a post from last Christmas or your visitors seeing your blog was last updated 7 months ago. This shows that you aren’t relevant and may even hint that you aren’t actively doing business!

For more information about our blogging services and how we can help set up a blog for your website to bring in new traffic and increase the visbility of your small business in your local market, please email us or call our team at 1-888-262-6687.

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Bad Yelp Reviews and Low Star Ratings

It’s every business owner’s worst nightmare.

Wake up to find that a disgruntled customer has written a terrible Google or Yelp review of their recent experience at your restaurant, salon, office or store. Their words are harsh and blown out of proportion.

But what can you do about bad reviews on Yelp? And should you really worry about one bad review on Yelp or Google+? When do these bad reviews start having a negative impact on how potential customers perceive you? What average star rating will start turning people away?

A recent study by Bright Local asked the question, “What average star rating is too LOW for you to consider using a local business?”

  • 4 star rating = 92% of users will use this local business.
  • 3 star rating = 72% of users will use this local business.
  • 2 star rating = 27% of users will use this local business.
  • 1 star rating = 13% of users will use this local business.

The good news is you don’t need a squeaky clean, 4/4 or 5/5 star rating profile on Yelp or Google+ to attract new customers. The study shows us that people are a little forgiving and can overlook a few bad reviews that may drop your star rating by one point. Most are comfortable using a business with a 3/4 star rating.

Here are a few ideas to help protect yourself against bad customer reviews on Yelp before they happen:

  • Make sure you ask your loyal customers to write a review for you so there are more positive than negative reviews.
  • Be sure to respond to any bad Yelp reviews to show others that you care and are genuine about providing a good experience for everyone; your desire to make things right can go a long way. Here’s some advice from Yelp on Responding to Reviews.
  • Learn from bad reviews – is there an underlying theme in your reviews? Does food take too long? Is everyone complaining about your receptionist? Perhaps it’s time to take action and correct any truth there may be to the bad reviews.

We’ve also written a few other articles about Customer Reviews with more detailed advice:

Do you need help with some online reputation management? Give us a call at 1-888-262-6687!

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How Long Does it Take to Rank in Google?

This is probably our most commonly asked question by prospects and clients a like.

It is such a loaded question for so many reasons, including:

  • Each website is unique.
  • The credibility and history of each business is unique.
  • Search Engines use 300+ factors when evaluating your website.
  • Each industry and local area have varying levels of competitiveness.

A recent study by BrightLocal took an objective approach to trying to answer this question by asking 18 experts and pooling their responses a variety of different cases. What category does your website fall into and what is a realistic timeframe for results?

How long does it take for a new site to rank in Google?

Answer: 78% say 3-9 months. In non-competitive markets this could be cut down to 1-6 months.

How long does it take for a website with some previous optimization to rank in Google?

Answer: 89% answer between 3-9 months. In non-competitive markets this could be cut down to 1-6 months.

How long does it take for a local website with previous low quality optimization to rank in Google?

Answer: 55% answer 6-12 months and 28% say 3-6 months. In non-competitive markets this would be around 3-6 months.

Key Takeaways from this Age Old Question

  • “It takes 6-10 weeks generally for Google to index and insert a brand new listing, let alone have it rank for anything.” – Joy Hawkins
  •  “Ask yourself: why should your business rank higher than the approx. 7-10 others that currently occupy the top positions?” – Chris Silver Smith
  • “I’m convinced there’s a sort of “waiting period” imposed by Google after they notice a lot of changes being made to a site, almost as if they don’t want the site owner (or site editor) to believe that their changes can affect rankings.” – Scott Hendison
  • It is interesting to note experts’ opinions towards the difficulty of getting websites to rank. Only 6% feel it would take more than 9 months to rank a previously optimized website and 11% said it would take 9 months to rank a brand new website. But 28% say it will take more than 9 months to rank a website with poor optimization, NAP inconsistencies, poor backlinks and other issues. This proves that poor SEO causes lasting harm, where in some cases it could be easier just to start all over from scratch!

One Final Question –
How long will SEO last after you stop spending money on SEO?

A common fallacy of marketers is to see all the hard work pay off with SEO and feel there is no longer a need to continue investing in SEO. When optimization stops there isn’t an immediate noticeable effect like you have when you cancel advertising in the newspaper or stop running an AdWords campaign. Most experts agreed it is usually between 6 months and 2+ years before you may see a ranking or performance drop.

While at first you may think this gives the go ahead to stop SEO with the assumption you’ll be safe for a couple years. The other side of the coin is that your competitors will continue on with SEO and keep gradually growing. When you come back around to SEO the second time, you’ll be at a disadvantage and have over 2 years of updates to do.

Is it time to stop wasting time and get on with SEO? Give us a call a 1-888-262-6687 so we can evaluate your website and develop a localized SEO Strategy to help get you local rankings sooner than later!