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We are now recognized as a Top Digital Agency of 2019 on Design Rush

Our passion is to help get your company’s name to the top of the list. Our experienced SEO experts have been doing this longer than Google! Not many can boast that accolade! Each member of our core staff has over 10-years experience in SEO and has serviced hundreds of SEO clients across North America, in a diverse range of markets and industries.

Today, we see many digital and web agencies outsourcing their SEO efforts which doesn’t provide a cohesive integrated strategy. Our focus has always been SEO. We love the complexity, the trends and the techniques. It isn’t an add-on for us. It’s what we do.

That’s why we’re proud to announce that 1st on the List has been named as a top digital agency on Design Rush’s list of 2019 Best Canada SEO Companies.

Design Rush is a trusted source in advising businesses of the top digital agencies and SEO firms.  It’s a great resource for businesses who are in need of digital marketing services because it showcases the best-of-the-best and outlines each agency’s strengths and services.

Top, professional SEO firms have the skills and experience to make big strides in the digital landscape. For businesses that are seeking to start or expand their digital strategy in 2019, who you select to partner with can be as important (if not more important) than the actual strategy. This is because your SEO professional will guide and lead the strategy based on experience and trends, alongside what’s happening in your industry now and what’s predicted to be the future of search tomorrow

The Importance of SEO Recognition

Who doesn’t like to be recognized for a job well done? While awards aren’t everything, when we get recognized for something, there is an audible buzz in the office that acts as a spark of energy. It’s the proverbial pat on the back.

Our team at 1st on the List work hard every single day to ensure our clients are getting the results they deserve. The results drive us forward. They motivate us to continue to strive for more. They provide us with the recognition and accolades that allow us to pat ourselves on the back. Our clients words of thanks? The icing on the thank-you cake.

Being recognized by industry professionals and leaders is further proof that our experience, hard work, knowledge and results continue to propel us forward as one of the top SEO agencies in Canada.

Nobody ‘needs’ to be recognized, but when you are, it feels good!

Recognition Can Fuel Business

We get a lot of business based solely on our results and referrals. Someone will call up saying “oh we saw you did the website/seo for x-business. Can you get us to the top of the list too?”. Our clients also will recommend us to businesses they know.

We also get business from our own SEO results. After all, we’re an SEO company and ranking well on the search engines is part of the process.

But, for many business owners, they require more information to make the decision. They begin to compare companies and, if you’ve ever done so yourself, you’ll quickly realize it’s like comparing apples to oranges.

That’s why we love businesses and websites such as Design Rush. They make it easier for businesses to sift through the various digital firms in order to narrow down who might be the best fit for them.

How to Use the List?

Local?

Do you need to hire a local digital agency? No. Some businesses like the ability to walk into an office for face-to-face meetings. That’s a nice perk; however, with communication tools such as skype and screen sharing, hiring a local digital agency isn’t necessary. Local doesn’t always mean better or right for you.

Experience?

Should you select the digital agency with the most years of experience? Maybe. Experience counts for a lot. The innate knowledge that comes from having done something for a long time is invaluable. But, being able to rely on experience while staying up on the trends is even more important.

Industries Served?

Should you select a digital agency that specializes in your market? Maybe. Some digital agencies have found their niche and have honed their specialization to serve it. That means they are very well-versed in that industry. It might also mean they’re doing the SEO work for your competition. That’s not a deal breaker and in some circumstances can even be a benefit. But, just because an agency has a unique specialization doesn’t mean they are the best.

Reviews?

Should you select a digital agency based on their client reviews? Yes. Client reviews can provide a benchmark for how an agency services their clientele. Are they timely? Do they produce results? Do they communicate well? Are projects managed well? You can learn a lot about an agency based on what others who have worked with them have to say.

Results?

Should you select a digital agency based on their results? Absolutely. An agency that has an extensive results-oriented portfolio means they are properly positioned to do the same for your business.

Industry Awards?

Should you select a digital agency based on industry awards?  Maybe. Industry awards can help you narrow down which agencies are best for you. They act as a seal of approval for tried and tested services.

Ultimately, at 1st on the List, we like our results to speak for themselves. We’ve been helping businesses get to the top of the list since before there was even a search engine called Google. We have experience in a multitude of industries, targeting cities across North America and the world.

This recent accolade from Design Rush is a feather in our cap. We’re proud of our team, their diligence and their hard work. We’re proud to be among such great company on the Design Rush list of top Canadian SEO Companies.

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How Long Does It Really Take to Get Results

Instant gratification. We’re living in a time where nobody really wants to wait too long for anything. We’ve been conditioned to believe that faster often equates to better. We want instant food. Instant miracles. Instant salary. Instant job titles. Instant results. Instant everything.

Let’s take food. You can open up a can of soup, heat it up in the microwave and within seconds you can be eating your lunch. It’s delicious, quick and provides you the sustenance you need to get through the next part of your day. Sort of. It’s filled with salt and preservatives. And, in many cases, the nutritional value can be lost.

Now, think of that homemade turkey soup you cooked right after Thanksgiving. You created a broth from the bones that you let simmer for hours in order to extract every ounce of natural flavour. You added in your fresh vegetables and herbs. It might have taken all day (not to mention the day it took to cook the actual Turkey) but the result was the perfect bowl of homemade soup that was chock-full of goodness and taste.

It took time, but it was worth it.

The same can be said for Search Engine Optimization.

Almost every single client will ask the all-important question: how long will it take to see results. The industry-standard answer is 4-6 months. You can find hundreds (thousands) of articles on the Internet that agree with this consensus. And you can say that to every-single-client but somewhere within the first week or two, they’ll call you up and ask if it’s working yet.

Clients are excited. They’re nervous. They need to account for their spend. You’ll remind them that you ensured they’d start to see some results within 4-6 months, but at some point, they’ll begin to get impatient. It might not happen every time, but it happens enough that we’ve concluded there is a far better answer to the question “how long does it take to see results?”.

After all, results can take a day. They can take a year. They can take five years. It all depends on the goal, the KPIs, the competition and the industry.

How Long Does It Take To See Results?  Let’s Determine What The Results Will Be!

Instead of providing the generic four-to-six months answer, we find it can be far more beneficial to outline what our anticipated results will be.

Key Performance Indicators – KPIs

KPIs are objective, tangible metrics that are used to measure the success of a campaign.

In the realm of SEO there are several KPIs that can constitute successful results.

1. Growth in Organic Sessions– Tracking traffic from organic search is a measurable KPI. Growth can be slow going as it does take time for pages and websites to make their way up the search engine results, especially in competitive industries. It is the objective that lies at the heart of any SEO campaign. More targeted traffic from search engines is an easy result to share with clients, too.

2. Increases in Keyword Rankings – Back in the day, SEO companies would provide clients with spreadsheets outlining keyword results for targeted keywords. It was a metric clients loved. But, with the growth of localized and individualized search results, it became more difficult to provide an accurate measure of keyword rankings. A website could be sitting at #1 for one user but #4 for another. Now, SEO companies might provide a more generalized average for keyword rankings.

Keyword ranking isn’t the be all, end all though. Going from spot number 50 to result number 8 might not make a huge different in traffic; however going from number 8 to number 4 likely will. This is because most users will click on the first few results, but not wade too much further down the list.

3. Leads & Conversions – What good is all of this extra traffic if they are converting into leads? More and more companies are getting savvy with the results they expect to see and leads, orders and sales has become a valuable KPI for SEO campaigns. On average, the best results for a website come from organic traffic results. After all, this traffic is highly targeted for specific searches. If a person is searching for the best place to wash their car, it is likely to assume they are further down the path-to-purchase than a person who gets advertised to with a car-wash display ad or social media post. They’re already searching.

4. Session Duration – Generally speaking, once you implement an SEO campaign, you will likely start to see an increase in session duration. This is because the quality of traffic is highly targeted which means the user would likely be more genuinely interested in your website and information.

Targeted Traffic vs General Traffic

If you look at just numbers, one might think that having 10,000 visitors a day vs 5,000 visitors a day is a win. But, if the 10,000 visitors who are coming are more general in nature, is it really? They’re likely not spending as much time on the website, or they’re browsing without intent to purchase, contact or convert. They take more effort to convert or bring back. So, if you can get 5,000 visitors who are searching for one of your particular products or services, they’re more targeted. They’re likely more ready to convert or purchase. Those 5,000 visitors are more valuable than the 10,000 generalists.

The Tactics Play A Part in The Time It Takes to See Results

Depending on the industry and the competition, an SEO professional will undertake a variety of tactics to achieve results. Think of it like growing a garden. Some plants, fruit and vegetables take longer to bare fruit or flowers than others. In addition, you can’t quite ever predict how long it will take before the tomatoes are ready to be picked.

An SEO plan that is really content-driven can take a lot of time; however, the results might come in spurts. The SEO professional will target a keyword, have a piece of content written and published, and depending on how competitive the keyword is, results may start coming within a week. It could also take six months. In the meantime, with each new piece of content, results will start to build.

Budget

Nobody wants to admit that the more you pay the better results you will get; however, budget equals time and resources. So, the more you put into it, the more you should get out. Three team members spending six hours should see results faster than one team member sending two hours.

At the end of the day, SEO is not a quick-fix for a business that requires results immediately. It’s a long-term process that requires a strategy. It is a process where every step builds upon the one before it. Today’s results are likely built upon the effort from six months ago.

So, while you’ll likely find it takes four-to-six months to start seeing results, it isn’t a one-size-fits-all solution. Instead of offering a timeline, it can be more beneficial to offer education on the KPIs. That way, you can start celebrating the little wins along the way.

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1st on the List Listed as a Top Marketing & Advertising Firm in Canada!

Top Advertising Agency Clutch 2019

If you’re looking to get your company’s name to the top of the list, look no further than our seasoned group of SEO experts here at 1st on the List Promotion. Each of our core staff has over a decade of experience, having serviced hundreds of SEO clients in Canada and the US in a diverse range of industries and markets. Some firms today are outsourcing their SEO efforts, but our core focus has always been SEO, with all of the its complex trends and techniques. It isn’t an afterthought for us- it’s what we live and breathe for!

With that said we are very excited to announce that Clutch has named us as a Leader in Marketing & Advertising for Canadian firms in 2019.

We take great pride in this recognition as it has always been our firm’s goal to provide the best service for our wide range of clients.  Clutch included us as a top SEO services provider based on the strength of our core business practices, our outstanding customer relations, and our overall ability to deliver results.  Clutch is a B2B reviews platform that connects service providers with their potential clients in a quick and easy manner. Clutch has added value to our firm by collecting high quality, in-depth reviews from our previous clients and displaying them on our profile.

Here’s what some experiences that our previous clients have shared with Clutch:

“They are honest and deliver.” – CEO, Door Screen Company

“They have very sound strategies and produce real results.” – CEO, Specialty Hardware Distributor

“1st on the List Promotion delivered on all fronts.” – Digital Manager, Home Care Provider

We truly appreciate all the resources Clutch has provided us which includes two features on their sister sites: The Manifest and Visual Objects.  The Manifest has listed us under their list of the top SEO agencies in Canada, increasing the likelihood that firms in need of an SEO agency will find our firm’s website.  Visual Objects is an additional resource that has added our portfolio of work to their site, further increasing our reach as a firm and improving the chances that we win more organic leads. 

Overall, we cannot express enough how proud we are of our team here at 1st on the List Promotion and we are very excited to continue our success throughout 2019 as a Clutch Leader in Advertising & Marketing.  

Getting Too Much Business From Your SEO Firm’s Efforts (Hint: It’s Not the Time To Quit With Them And Here’s Why)

Yes, it really is possible to have too much business. Your business will have a sweet spot of success. The right number of people throughout every level of the sales funnel, all being properly serviced by the current team, is an ideal goal. Of course, for some businesses, they are looking for increased business beyond this sweet spot, and will grow their business and staff to match.

But, what happens when you simply want to maintain your current levels? Many businesses will ask to pause all marketing efforts in an effort to decrease the flow of new leads and customers. They’ll admit to being too busy and promise to re-enlist when things slow down.

Does that sound familiar?

Here’s the thing: it’s actually not in your best interest to pause your SEO efforts. Generally speaking, the SEO efforts we make today will see the benefit in six months or beyond. Plus, every monthly effort builds upon what was done before. Stopping cold turkey can have a negative effect on your SEO rankings and can be more difficult to rebound from.

So what do you do?

If your current SEO plan is working well (or too well) for your business, the best thing you can do is slow down your program, rather than stopping altogether. This way, you don’t lose the momentum you’ve built up along the way, and your future-proofing your efforts with your current work.

After all, SEO is an ongoing process and the last thing a business wants is to disappear or have all the prior hard work be for not.

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PPC or SEO? Which should you choose and what is the difference?

There comes a time when businesses are faced with a decision as to where to allocate their online marketing spend. Often, when it comes to targeted search-based advertising, a business will be presented with the option of PPC and SEO. Which should you choose and what is the difference?

PPC stands for Pay-Per-Click advertising. Generally speaking, this refers to paying for search placement ads in a search engine. You bid on keyword phrases and pay when a visitor clicks on your text-based ad.

Pay-per-click is quick to set up, and you can start benefit from this form of advertising right away.

SEO stands for Search Engine Optimization. This is the art and science of building a website, landing pages and content that is designed to bring targeted search-based traffic to your website based on related keywords. In other words, someone goes to Google and is searching for a business with your products or services, sees your organic search listing, clicks on it and reaches your website.

Building a stellar SEO pipeline can take a lot of work and time; however, the benefits are great.

Ideally, you should make room in your budget for both forms of advertising. Pay-per-click is great for campaigns or when you don’t have time to wait for your SEO strategy to work; however, year after year, the best, most targeted traffic is usually generated from organic search.

In other words, SEO is a long game while PPC is now. As with all your marketing efforts, you can really maximize your efforts by layering your digital efforts throughout the online marketplace.

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The Advantages of Mobile Marketing

In this post we’ll take a look at mobile marketing advantages. If mobile marketing is not on your radar or has yet to make its way into your marketing plan, now is the time to start.

If your business is targeting the average North American, one of the easiest ways to reach them is to get to them when they’re on their phone. After all, most people are rarely not within arms reach of their mobile device. We can often be spotted scrolling through our social media platforms, texting, browsing photos, or playing games on our cell phones. And, we are constantly on our phones – during downtime plus work time, playtime, mealtime, family time etc.).

Mobile Marketing – A Key Advertising Platform For Businesses

What is mobile marketing? Mobile marketing is advertising designed to reach mobile device users. Generally, this comes in the form of real time offers that can often be time or location sensitive. The advertisements appear on a variety of mobile platforms including apps, text messaging, email, websites, and social media.

While many forms of digital advertising offer a mobile audience target, your success will be greater if you have an integrated mobile marketing plan in place to ensure you are capturing attention. After all, with so much noise and clutter in the marketplace, getting noticed is key.

Mobile marketing is not the future of online advertising; it is the here and now. The great news is that it is often quick to implement so even if you’re feeling behind the times where this is concerned, you can be up and running fairly quickly.

Top Mobile Marketing Advantages

1. People are on their mobile phones a lot.

This means you’re reaching your potential customers on the device they have in their hands, or keep within arms reach.

When you think about advertising in general, the medium is the message but targeted reach is key. Marketing professionals will map out audience target personas and then craft advertising campaigns and ad buys to reach the key audience. Today’s average North American spends a good portion of their day on their cell phones or with their phones within easy reach. Think about how many times you look at your phone each day. Whether out of habit, necessity or boredom, much of a person’s screen time takes place on a mobile device.

2. You can easily tailor your marketing message.

These can be tailored to the device, advertising platform, location or past browsing history… in real time.

Generally speaking, ad creation for mobile marketing is less costly than traditional advertisements. Plus, any changes you make are almost instant. Unlike some traditional advertising platforms (print, radio, television) that may take days, weeks or a month for an ad change to make it to the public, with mobile ads, you can easily change your message whenever you like.

In addition, you can change your message for whomever you like! This is key. Offering custom advertising based on user information increases conversion rates.

As an example, let’s take a restaurant. You can radius target an area within easy reach of your restaurant and craft a “hungry? It’s lunch time and this burger is calling your name” ad to go out during the typical lunchtime hour(s). For a user, seeing a lunchtime message, at lunchtime, while they’re in the vicinity of your restaurant will play upon their impulses much more than seeing the same message at bedtime, while they’re nowhere near your place of business.

Want to further increase your conversions? Offer a “show this ad to receive a discount – limited time offer” message on your ad and your conversions will further increase.

3. You’re less likely to be ignored.

Acting on impulse happens in real time. So, if you can reach a person at the right place, at the right time you’re more likely to see a conversion. Information consumption on a mobile device is huge which means, your message is not only likely to be seen (or heard), but also less likely to be ignored.

4. Mobile content is very shareable.

Mobile content is easy to share. In fact, it is the easiest form of advertising to quickly and easily share with a friend. Whether via tagging, sharing, forwarding, messaging, or by way of screenshot etc, mobile users love to share things they think their friends will enjoy. Due to the phenomenon of digital sharing, your reach has the capacity to further increase.

Craft the right message and watch your numbers grow.

5. Great for impulse purchasing.

The Internet has made comparison shopping quick and easy. Price checking on a mobile phone is common. Want to capture a user at their point-of-purchase or impulsive moment? Be where they’re looking. With a limited time offer, or only a few left messaging, you may have increased conversions.

6. User data can be tracked immediately.

Being able to analyze data assists in evaluating ad and audience performance. This knowledge then allows advertisers to make changes. When data can be analyzed immediately, and ads can be changed quickly, and then businesses are able to adjust ad settings based on performance.

Reaching Your Target Audience In Real Time

Raise your hand if you want to reach your target audience in real time – when they’re most likely to convert.

Yes, that’s what we thought! This is why digital marketing, and specifically mobile marketing is so popular and powerful.

Print Advertising – Newspapers and magazines have set schedules, be it daily, weekly or monthly. This means you have to plan your advertisement, including promotions, well in advance. You will not have the luxury of taking advantage of market changes or daily pop culture and media happenings. In addition, your advertisement is generally tailored to the publication and their broad audience, rather than an individual user. In other words, everybody who opens the publication is seeing the same ad.

Television Advertising – A lot of resources go into making a good television commercial. In addition, tv ad buys can be quite pricey. Due to the cost and time to get a commercial into market, it is much more difficult to change your ad on the fly. Like print advertising, your ad will be tailored to the spot you’ve purchased and the station’s broader audience, rather than an individual user.

Radio Advertising – Radio ads are generally pre-produced unless talking points are purchased for a radio show. So, like print and television, you have to pre-plan your ad and message. This makes it harder to play on the current, most-up-to-date happenings in the world. Again, your one ad spot is designed to appeal to a very broad audience.

Digital Advertising – Generally speaking, digital ads take fewer resources to create and the ad buys are generally less expensive than traditional forms of advertising. Usually, you can make changes in real-time which means you can tailor your message to your results. Since you can target ads based on a variety of criteria including web usage, location, demographics (and more) you can provide very customized messages for your audience.

Mobile Advertising – Mobile advertising takes digital ads one step further, as they’re designed specifically to be consumed on a mobile device. Further targeting and customization is available.

Mass Communication Made Personal

People like to feel important. When messages have a personal touch, they’re more difficult to ignore. This is the key driver behind the success of a good mobile marketing campaign. Due to the very nature, set-up and ease of digital marketing advertising platforms, advertisements can be designed to speak directly to a person which feels far more personal than a newspaper ad.

Consider the impact of ‘follow-me’ ads. Have you ever browsed an e-commerce website and then began to see the items you were most interested in suddenly pop out of seemingly nowhere, following you around on the Internet?

While many people can now recognize the technology and when they’re being retargeted to, it is still a form of advertising that works, in part because it is personalized according to your past browsing history.

As advertisers get to know you, they’re able to deliver messages to you that make you feel important, play upon your impulses and start to take you down that path to conversion.

Mobile advertising, like digital ads in general, can be highly personable. Think about texting and email ads you may be regularly receiving. Many of these businesses know your interests, past purchases and even your name. It’s more difficult to ignore messages of interest than it is to ignore things that don’t really matter to you.

Instant Gratification – A New Kind Of Human Nature

One of the big advantages of mobile marketing is that it plays upon human nature. Instant gratification is par for the course in today’s North American culture. People no longer have the patience to wait until tomorrow for today’s news stories (now there are online news outlets), to hear their favourite song on the radio (music downloads and subscription services are so popular) or to wait for the next episode of their favourite television show (binge-watching on Netflix feeds the need to watch more). The Internet is literally at our fingertips and in the palm of our hands thanks to cell phones, data and Wi-Fi.

In the same vein as instant gratification is our propensity for making impulse decisions. We love to comparison shop online, but if you can stop in at the store you’re driving by and you already know the price is the same as online, you’ll get your widget or whatchamacallit in your hands that much faster.

When advertisers take human nature into consideration when creating advertisements, they win.

Real World Example Of Mobile Marketing At Work

Let’s examine a couple headed on a beach vacation. They begin researching destinations and suddenly they’re followed around the Internet by every best-deal website around. In addition, they’re starting to see content on their social media platforms related to the world’s best beaches or top all-inclusive destinations on the cheap.

How Does The Travel Agent Compete?

The travel agent can have targeted ads in their market area designed to reach people based on their travel search habits. If their advertisements can outline they have a best rate guarantee and speak to the point of making everything easier for the traveler, and the benefits of using a travel agent they may be more apt to get the booking. By utilizing a variety of mobile ad platforms, they can even target the couple when they’re near the bricks and mortar location.

What About Other Beach Travel Related Businesses?

There are a variety of other businesses that have products and services this couple can use on their beach vacation. A quick-dry, sand-repellent towel. Sunscreen. Pre-tanning. Sunglasses. Luggage. Travel Accessories. Snorkel Equipment. Excursion companies.

By creating ads and content in mobile formats and on mobile and social platforms, they’re able to reach the traveling couple before they head out on their vacation, too. They’re able to provide tools, equipment, ideas and topics of help and of interest and deliver it directly and in real-time.

If the company is online only, they can tout free and quick shipping. If they have a local location, they can advertise the ease of picking up the product while they’re nearby the store. And, when advertisers can do the work for the audience, such as price guarantees, it makes for an easier purchase.

Businesses can target based on past browsing history and begin crafting a series of ads that is personalized to the couple’s beach vacation. A person going on vacation is generally excited and in planning mode. This is an ideal opportunity to reach them, play upon human nature and hopefully get the impulse buys.

So What Does All This Mean?

If your business wants to capture spur of the moment purchases or conversions, impulse buys or has helpful and valuable information, catching a person on their phone provides an ideal opportunity. Ads can be texted, emailed, placed in social networks in mobile games and apps and in videos.

With today’s advanced technology, you can begin targeting your audience when they’re nearby. You can offer them personalized messages and discounts based on past browsing data, their location or other criteria.

Generally speaking, mobile ads are less expensive to make, easier to implement and capture visitors’ attention.

When you’re looking to build your business following, consider targeting your potential consumer on their mobile device.

It’s not as difficult as it sounds and the technology behind it all is designed to provide excellent results.

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5 Questions To Ask When Choosing An SEO Services Firm

In the late 90s and early 2000’s, it was a lot easier to choose an experienced SEO Services firm because there were not that many of them. Of course, like any industry, there were some amateurs and bad apples in the mix. The term ‘black hat seo’ stemmed from early SEO days where some individuals and businesses were looking to cheat the system, rather than figure out best practices for success.

But, even back then, many businesses had a hard time justifying if the work was worth the cost or if they had found a good company. SEO is complicated and not in the average business’ wheelhouse so it can be more difficult to understand the complexity of the results.

After all, if a business knew how to do it and had the resources to do it in-house, they wouldn’t be hiring out.

So, when it comes time to look for an SEO services firm, having a basic understanding of what’s involved and knowing the questions to ask during the interview process is key.

Recovering from a bad SEO strategy or unprofessional tricks is time consuming and costly. You can avoid this by ensuring you’re selecting an SEO Services firm that has the experience and methods to achieve success.  

Benefits of Search Engine Optimization

Traffic from organic search engine results is highly targeted. This means, when a user queries a search engine they are looking for something specific (be it an answer, information, a product or service). The goal of the search engines is to deliver the best results for the query. So, the idea is that if a visitor lands on your site from a search engine, it his highly likely they are looking for your product, service or information.

The art and science of having your website appear for related search queries is called Search Engine Optimization, or SEO for short

A good SEO strategy places your business in a position to receive targeted visitor traffic to your website. A targeted visitor is further down the path to conversion/purchase which makes them a great target market.  

SEO is a long-term marketing strategy. It can take some time to implement; however, the results are usually long-term.

Generally, an SEO firm will recommend a long-term monthly program. A well-run and successful program is ongoing and includes a variety of items including on-page continuous optimization, content strategies, technical elements, link building and more. Analyze. Rinse. Repeat.

How is SEO Achieved?

There are a variety of tactics involved in a good SEO strategy. Often, you will see that a web designer offers ‘SEO’ under their list of services. Usually, this means they are outfitting the site with a tool designed to allow for the integration of Meta tags (strings of code read by the search engines). This is only one factor of SEO and is not a strategy or a tactic, but rather a tool.  

For the average business owner, if they’re told they’re getting ‘SEO’ they believe it, right? What many are not aware of is that there is SEO and then there is SEO. How do you tell SEO from SEO? Ah, now that’s the big question!  

A Successful SEO Plan Generally Includes:

1. Keyword & Market Research – What is the targeted web visitor searching for to find the website? What are other websites providing? Where is there room for improvement and market infiltration?

2. Content /Site Planning – User experience is everything because SEO is designed to get a visitor to a website, but what happens once they are there is equally as important. Determining the required content, order of pages, importance of items and site flow is paramount.

3. Site Navigation – A cleanly navigated website is easier for the visitor and the search engines.

4. Content – Content is king (and queen, and prince/princess/commoner, too). Again, SEO is designed to get a visitor to click on a search result. Content is what keeps and converts the visitor once they arrive on a website.

5. Clean Coding – A well-built, clean-coded website does wonders in helping a website rank.
6. Speed – Search engines factor in site speed and website load when looking at a website. Speed on mobile devices and desktop computers should be looked at.

7. U/X – User-Centered Design/Content – Some businesses design the website they want to see, or the website they like; however, well-performing websites are designed 100% for the visitor.

8. Meta Tags – Title and description tags are integrated on every page to help aid the search engines in what that page is about.

9. Page Titles– A page title is important for the search engines and the web visitor.

10. Technical SEO Items – There are a variety of technical elements that can help or hinder SEO.
11. Analytics Review – It’s important to continue to monitor campaign results, traffic, and user-flow on a website to adjust strategies and get new ideas.

12. Repeat – SEO is not a one-time affair. For long-term success, an ongoing strategy is essential.
13. Plus various other factors – There are a variety of factors that go into how well a website ranks on the search engines. From link-building to alt-tags and everything in between, a professional SEO services firm prioritizes tactics for your success.

One of the first things you will see is that there is a good deal of planning and strategy that goes into an SEO-optimized website before the build even begins. This is because it is important to build a website that is designed for the targeted web visitor. A site plan, content strategy and website that is built with SEO in mind from the ground up has the right foundation for success.

How To Choose an SEO Services Firm

With so many SEO Services firms out there, it’s easy to get overwhelmed with the choices. Finding one who can talk the talk and walk the walk is key.

In addition, because SEO is a long game strategy, choosing the wrong firm can set you behind. But even more so, when SEO tactics are not implemented properly, or black hat tricks are used, long lasting damage can often be done to a site that takes a lot of hard work and time to overcome.

By asking these questions, a business is able to better ascertain who is reputable, and who is not.

Top 5 Questions To Ask An SEO Company

1. How Many Years Experience Do You Have (and can you show me examples and case studies of your success stories)?

Perhaps the general philosophies and tactics of SEO can be book-learned; however, actual industry experience is priceless. Through working in the industry, SEO experts can delve beyond best practices and recommendations because they have developed an innate ability to naturally assess a situation and implement a strategy that will work.

By asking this question, you’re looking for an SEO services firm that has been around for years and can provide many examples of top search engine positioning and lead generation results in a variety of industries.

2. Do You Follow Industry Best Standards and Google’s Webmaster Guidelines?

Ideally, we’d like to think this is the easy question that every SEO professional would answer properly; however, there are some out there who have developed proprietary practices designed to trick the search engines. That’s your cue to run away.  Another cue? When they tell you they can rank you in a day or a week and offer ranking guarantees. If a sales pitch sounds fishy, generally, the practices put in place are too.

You should only hire a company that continues to stay up-to-date on recommended best practices and uses white-hat SEO practices.

3. How Is Your Success Measured?

Reputable SEO companies work with you to outline goals, targets and timelines. They send regular reports and updates that measure things such as keyword positioning, website traffic, visitor demographics, time on site, bounce rate and lead conversions.

It is important you know the goals of the SEO firm and that they align with your goals. What kind of traffic increase are you expecting? How many visitors per month are the targeted keywords expected to get?

4. What Keywords Can You Guarantee?
Here’s the trick question! You want to hire an SEO services firm that can look you in the eye and explain that keyword positions cannot be guaranteed. There are many companies out there touting first page positions, guaranteed! But, for what keywords? And, for how long? Organic search engine results are not something that anybody can guarantee so it’s best you work with a company that is upfront about the goals and the strategies to get there.

Generally speaking, the more popular a keyword, the more competitive the keyword which means the more work and time it will take to rank. We’ve worked tirelessly for multiple years to rank a website for a very popular keyword while others can take a week or a month.

5. Am I Under Contract? What Happens if We Part Ways?
Many reputable SEO services firms are confident in their ability to establish long-term client relationships and are happy to not work within locked-in contracts. Some may require contract terms. Regardless of whether you are locked-into a relationship or not, more importantly, you need to understand what happens if you choose to part ways.

There are a variety of reasons a business may cancel or pause their SEO services. Best practices are that the business retains their content, access to their website (if with the same company) and all logins/passwords for accounts.

Trust, Integrity and General Likeability

One of the reasons a business might have difficulty selecting an SEO services firm is because they do not understand the process and therefore, find it more difficult to ascertain what to look for. Business owners regularly have to contract out services that are outside their own scope of work. When a business can build a long-term relationship with an outside vendor, there is a greater opportunity for success.

A successful relationship with an SEO services firm can be highly beneficial to a business. So, it is important you select a firm you can trust and is based on integrity. This firm and their professionals will be working hard on your account so it’s helpful if there is a good working relationship.

Selecting the least expensive company or the company with the slick sales pitch doesn’t necessarily bode well for long-term success.  

Ideally, a company that has been around, achieving successful results, for years is best suited to help your business achieve long-term success. They’ve not only seen, but experienced, search engine algorithm updates. They’ve had experience with competitive keywords, dropped rankings, and cleaning up technical code on a website. They’ve developed an innate understanding of what it takes to achieve results. They stay up-to-date on best practices and up-and-coming trends but have a solid grasp of the foundation and good, sound business.

They can speak client and programmer and act as a bridge for your company between these two, very different languages. They can delve deep into analytics to continue to strategize for best results and then provide you with key indicators in a way you can understand. They can stay up-to-date on the trends but also are not bound by the trends.

Ideally, you’re looking for a company that has a proven track record, satisfied clients and has achieved long-term successful results that go beyond positioning and into ROI and lead generation.

As a business owner, you don’t need to know how to do SEO to hire an SEO services firm. You just need to know the right questions to ask so you can ensure you’re hiring a reputable firm that has your best interests in mind.

About 1st on the List

Located just outside Vancouver, BC, Canada, 1st on the List is a boutique SEO Company that has been offering search engine optimization, pay per click, and SEO web design services since 1997.

To learn more about our services, please call us Toll Free at 1-877-562-7965 or send us an email.

How To Incorporate SEO Into Your Web Design

SEO Web design is the partnership between web design and Search Engine Optimization (SEO). More so, it is a philosophy that includes the user and lead generation within the design and planning process. Even more importantly, it is a methodology whereby SEO planning and strategy happens throughout, rather than as a post-launch activity.

If you’re looking for a new website and/or SEO strategy, seek a company that includes comprehensive SEO as part of the planning process, in addition to the design and post-launch phases.

Most commonly you will find web designers who outline SEO as a post-planning and/or post-build service. This often comes by way of an SEO plugin so metatags and titles can be optimized and content can be reviewed and graded. For others, there will be some general keyword research and SEO content edits.

SEO Web Design from reputable SEO Web Design Agencies takes an entirely different approach altogether.

This approach includes SEO throughout the entire process from planning, to coding, to design to content to post-launch. It is an approach where the entire foundation is built upon solid SEO infrastructure and knowledge designed to not only bring leads to a website, but capture and convert them.

If This is Such a Great Approach Why Aren’t All Web Designers Doing This?

SEO is hard work. It’s time consuming work. It takes a lot of experience and knowledge to do it properly and quite frankly, web design is easier without taking user experience and lead generation into account.

It is an entirely different skill-set than web design, so a team approach is often needed. It would be difficult to be one person fluent in programming, coding, web design, graphic design and comprehensive SEO.

In addition, due to the time and work involved, good SEO is not suitable as a lost-leader type service, especially if you want it done properly. This means it adds to an overall budget and when web design companies are quoting for accounts, they can bring their price down by leaving it out.  Since many non SEO companies say they do SEO, a real SEO Web Design Approach when compared to basic web design can often run higher in price.

In addition, education is usually part of the sales process which also takes time and resources.

When business owners are comparing web design quotes, they may think they are comparing apples to apples. In reality, the quotes likely vary in scope regardless of SEO. Plus, comparing a basic web design with SEO web design is truly like comparing apples with, well, pineapples.

SEO Web Design – The Process

Incorporating true SEO into web design requires a process that begins in the planning stages and is a part of every aspect of the build, and beyond. This is the key element that is important for businesses to understand when comparing web design companies.

The SEO web design process has several additional steps than a regular website, and with that comes additional time, additional scope and often additional cost.

When businesses understand the process and the importance of user-experience and lead generation, the added steps and cost makes sense.

1. Planning

When following an SEO Web design process, planning is a crucial stage. SEO moves beyond basic keywords and content and incorporates user experience, lead generation, site speed, user paths, targets and goals. It is during this phase that we work with you to really understand your business, your target market, how to attract your target market and the best way to encourage them to interact with your website.

What features do you want your website to have? What are the best technologies to achieve these goals? What will things look like (figuratively and literally)? What is the user looking for?

Keyword research, competition research, industry trends, current website analytics and more all go into the planning process. It is during this phase where a thorough audit of your business, your market and your goals begins.

2. Keyword Research

Exhaustive keyword research is part of the planning process (and will continue long after the build). What is uncovered during the research phase helps lead the way for key site planning decisions, including site architecture, lead capture pages, content and more.

Keyword research helps determine the search phrases your targeted customer is using to discover websites of businesses such as yours.

Top Keywords – Top keywords are the general keyword phrases that are common among web visitors. If your business is local it will often be city +service or city +product. During the keyword research phase we determine the popularity and competitiveness of keywords and set target goals.

Long-tail Keywords – These are more specific, generally longer search phrases, used by users to find specific products/services/content from businesses such as yours. These may be questions or sub-services. Generally, these are less competitive, less popular and easier to rank for. We can’t ignore these phrases as when combined, the traffic can often amount to a strong base.

We may set a phased schedule of keyword priority. This allows us to work on a variety of keyword phrases (top and long-tail) in tandem, before moving onto a different topic or priority. This is an effective way to continuously build website traffic and relevance in the marketplace.

3. Competition Research

Let’s take a look at what your competition is doing, and then do it better. By fully understand what other businesses in your sector are doing online, we can best plan how to compete in the marketplace.

Are there gaps in the marketplace where you can easily slide in?

Are there ideas we can garner from other websites?

By thoroughly analyzing the competition, we can gain a solid understanding of the market and where you best fit.

4. Site Architecture

The navigation and flow of your website is important. In a basic web design (non SEO) process this may be given to a client by a web designer or a client may ask for certain items.

With SEO web design, the key decisions for site architecture are made based on SEO and User experience.

Getting the site architecture right can involve several key decisions. After all, keywords don’t always have marketing flow. Since thus far, everything has been done based on SEO and usability, the same holds true for this phase.

The competition research, keyword research, the user and your goals outline the best navigation, page names and content.

This is where many businesses and web designers will be reminded that it is not what the business wants that matters, but rather what the user needs.

A website that speaks to the user and their needs will perform better than a website that is simply about the business.

5. The Website Build

This is where all that hard planning work starts to see the light of day. Seeing a mockup of a homepage or page layouts is fun and exciting, which is why non SEO web designers often start with this step. It gets a client excited for the project. But, with an SEO-first approach, the build cannot begin until after all the planning is finished.

There are a variety of ways to build a website, including various platforms, code languages and templates. But, for a website to perform well in the search engines, there needs to be an SEO approach to the build. Google and other search engines outline best practices for webmasters including, user experience, site speed, clean code, tags, hosting location and optimization.

From coding to design, SEO best practices should be accounted for.

6. Website Content

On the surface, writing content for a website seems like an easy task for most business owners. Many times, they know their business best and will want to take on this job. Writing content for the web is much different than writing content for a brochure or a business proposal.

With an SEO approach to web design, developing good content is essential. In addition, an ongoing content marketing plan is key for success.  

SEO website content has three main jobs. It needs to be relevant to search queries so search engines rank the pages higher. It needs to grab the reader’s attention right away. It needs to provide the information the visitor is looking for.

Let’s say we had a 4th. It needs to encourage the visitor to learn more, purchase or contact.

Generally, web content has a many headings, lists and short paragraphs. It is scanable and various typography styles will be used to make things interesting.

Content should be written to speak to the user. It needs to be quick and easy to read and should not include industry terms the user has not yet been introduced to.

Content has a big job to play on a website and it’s important this phase is done right. Well-crafted content is key to success.

7. Ongoing Reviews and Reporting

Once the website is built and launched, there’s still more to come. SEO web design undertakes the practice of regularly reviewing web analytics, running a/b testing and making updates as needed. In addition, regularly adding content helps future success.

SEO professionals relish in digging into a website’s analytics to see what is performing well and what may need a revision. In addition, user queries and intention change which is why monitoring analytics, search engine results and leads is a crucial aspect of a sound SEO strategy.

8. Site Maintenance

Regular tweaks, both programmatically and within content, will be made on an ongoing basis to ensure a website is running its best. Platforms change and have updates and upgrades so regular website maintenance helps ensure your website is performing at its peak for your visitors.

How to Incorporate SEO Into Your Web Design

SEO isn’t something that should be incorporated in silo into your web design. It should be the foundation and a part of every piece of the puzzle.

When SEO is considered at every stage of web design, it shows in the results because it shows in the build. It puts the user first and when the user comes first, they feel important and are more likely to convert.

While a strong SEO strategy can be incorporated on a pre-existing website, when you have the opportunity to build (or re-build) from scratch, you can rest-assured that your foundation is sound.

1. Hire the right SEO Web Design Firm

This is the key step when incorporating SEO into web design. Whether you are utilizing your current built or starting fresh, having the right time is essential. When SEO professionals work closely with web designs the results are better.

2. Don’t rush the process

SEO is a long-game marketing approach. The results build up slowly over time, but the long term benefit is worth the wait. It’s easy to get cold-feet while you’re waiting, but give the strategy time to take footing.

3. Don’t quit

Once you start to see results, it is tempting to quit. Keep in mind, that a well-planned SEO approach involves a content and optimization plan that is continuous. In other words, the results you will see in say six months are solidly based upon the work that is done today. If you stop, you may not see the effects of quitting immediately, but over time you will.

Our best results come from web design builds that were executed with a sound SEO strategy at the forefront. While sometimes, in a non-competitive market, SEO can be added post-build, best practices and the best opportunity for success come from a true SEO web design build.

Our success is built upon our past results. While trends and tactics may change, year over year this SEO web design build process is crucial for our top achieved results.

About 1st on the List

Located just outside Vancouver, BC, Canada, 1st on the List is a boutique SEO Company that has been offering search engine optimization, pay per click, and SEO web design services since 1997.

To learn more about our services, please call us Toll Free at 1-877-567-1341 or send us an email.

10 Tips To Increase Conversion Rates on Your Sales Page

Getting visitors to your website is only the start. Once they’ve arrived, it’s important you capture their attention and lead them down the path to purchase/conversion/contact.

It is hard work getting targeted visitors to a website. A combination of SEO, PPC, Social Media, Content Marketing, Offline Marketing, Digital Ads etc. work cohesively to increase your traffic numbers. It’s exciting to see your page views grow. It’s equally as exciting to see your website ranking better and better. You want to celebrate all of this effort; however, the real success lies in the conversion rate.

After all, it’s great to reach people and offer them content and information but ideally, you want them to engage with your business in a manner that means good business for your business. Ultimately, you’re trying to convert your web traffic into results. This can mean mailing list sign ups, increased online sales or additional inquiries.

A well-designed, well marketed website and sales page is key to conversions.

Your Value-Proposition / Offer / Product

Is your value-proposition on your sales page or landing page interesting or right for your target audience. If you’re offering an e-book download, is the information contained in the e-book different than what they can find elsewhere on the Internet (without having to provide their email address).

If you’re selling a product, is your price right? Do you offer a low price guarantee to save your audience form price-checking?

Is your product or service something your target audience needs?

When your visitor lands on the page, are they able to determine your value proposition, product or service at first glance?

Do You Know Your User Sales Path?

Website visitors do not always convert at first reach. In fact, often they will visit your website multiple times before they’ve built enough trust in your authority to get in touch, sign up for a newsletter or make a purchase.

If you can understand a typical visitor’s path to purchase (or conversion) you can help nudge them along.  

By understanding typical user paths and funnels, you can ensure your content, page navigation and usability is such that makes it easy for a visitor to go from landing on your page to learning about your products and services, to trusting your authority to converting.

Layout your ideal conversion funnel, along with pain points and expectations at each stage. Generally, a conversion funnel includes the following stages: awareness, interest, consideration, conversion.

Do You Know Your Sales Page Bounce Rate?

If you have a landing page, sales page or conversion page, it is important to closely monitor more than just the conversion. When you see people leaving, it’s time to figure out why so you can make necessary adjustments.

Are visitors bouncing before they interact with your sales page? Are they abandoning shopping carts? Are they filling out half a form and then leaving?

Website analytics will provide valuable inside information as to what might be motivating people to walk away.

What is A Conversion Rate?

Conversion rate is the percentage of your website visitors who convert on an offer. The offer can be a form, a registration, a sales or anything else you’re trying to get your visitor to complete.

Instead of just tracking the number of people who convert, it is important to track the percentage of the people who have visited the page and then converted. In other words, how many people who visit are not converting and is there something you can do to improve the results.

A low conversion rate is equal to potential lost profits. So not only is it important to know what your conversion rate is, it’s important to know how you can improve this rate, too.

To calculate your conversion rate: Web Visitors/Conversions*100.

Attribution & Conversion Rates

You can also figure out your conversion rate by referring domain/source. This helps you determine what forms of advertising are working best. If you’re running Facebook ads, an SEO campaign and Google PPC, it’s important to know the conversion rate for each platform, and even ads/campaigns within each platform.

You will need to set up conversion tracking on your website (via analytics, adwords etc.). Then, you can look at conversions by traffic source to help determine areas of improvement.

Top Ten Tips to Increase Conversions

In order to improve your conversion rate, you need to analyze what works and what doesn’t with your audience. Your target market has specific expectations about what they want/need when they land on your website. They have pain points your website is trying to solve. So, it’s important to deliver content that matches their expectations, along with an offer they can’t refuse.

Keep in mind, visitors do not always convert upon first visit and that’s okay. Sometimes they need more time to make a decision, maybe they’re only in the research phase, or they’re simply not quite ready to sign up yet.

You don’t buy everything you see in a store, right? You don’t buy from every store you go in. But, think about your impulse purchases, along with your well-intended purchases. You want to play on both of these to capture web visitors’ attention.

Well-written copy, good visuals, a stand-out offer and clever marketing will resonate with your visitors. They may not convert on first visit, but the goal then is to get them back.

1. Your Offer Must Be Right For Your Audience – Analyze why people are coming to your website and what product, service or information they’re hoping to receive. Your offer needs to match their need or they will leave. In other words, if you’re running a restaurant website and your visitors are coming in for a PPC campaign targeting pizza, don’t offer them a coupon for a breakfast discount.

Targeted sales and landing pages allow you to really target your message to match why a website visitor is on your website in the first place.

2. Use Testimonials To Build Trust – Visitors are looking for authorities in the marketplace. Sure, you can say you have years of experience and are the best in the business but your kind words about yourself only go so far. Quotes and testimonials work well because they appear to have more credibility than you saying the same thing yourself. Testimonials and quotes validate your services or products.

3. Do A/B Testing – Sometimes what you think will work, doesn’t always work the way you expect. A/B testing offers valuable insight into what your typical and targeted website visitor really thinks. Are they drawn to a blue button or a red button? What call to action do they respond to better? You can A/B test anything; however, it is wise to be systematic so you can begin to decipher visitor patterns and preferences.
You should probably choose to change one thing at a time. That way, you can easily assess improvements.

4. Ensure Your Page is Optimized For the Right Visitor – A well-designed, clean, fast-loading, easy-to-navigate page is good for everyone. But, it’s important to take this one step further. Since you’ve identified your target audience, it’s important you keep them in mind with your page design. Are they analytical? Offer them charts and stats. Are they looking to be inspired? Offer warm content and images. Your target visitor should determine the size of your font, the typography and the page layout.

This also means, ensure the page is optimized for the right device. A slow-loading website is a quick way to turn-off a potential website visitor. So to is a non-mobile friendly or responsive page. Since many visitors are browsing websites on their smartphones, it’s essential to ensure your site renders well on these devices.

5. Ensure Your Content is Scannable – It’s important to capture a visitor’s attention right from the get go, and then keep them interested. A well-laid out page, with highly digestible content will go a long way in ensuring a visitor wants to stay on your website. It is difficult to read large paragraphs of text on a computer screen or mobile device. Generally, visitors are scanning a page, and they don’t always do it top to bottom, left to write. Use headings. Use bullet lists. Use short sentences. Pop out important text. Make sure your calls-to-action stand out.

Content should be well-written and easy-to-read.

6. Have a Variety of Content Options – Different people learn differently. With this in mind, your page should include a variety of ways for your web visitor to digest your information: video, text, images, graphics/charts etc. Some people like to read, some like to listen and some like to watch.

You need to ensure the content contained within each option is slightly different as there will be people who will devour all types. Consider that the medium is the message.  Your content should work together to give a clear and full picture of whatever it is you’re selling. Each type of content needs to do the job in silo, but also as part of a bigger picture.

7. Choose the Right Images – Do the images on your page help tell your story or sell our product/services? They should. Good quality images that act as a layer off the message will capture a visitor’s attention.

Are there people in the images? What direction are they looking? Ideally, you want your forms/buy now buttons etc. to stand out. When you can use your images as directional cues, you have a greater chance of success.

8. Your Form Should Be Easy To Fill Out – Whether you’re asking your target visitor to sign up, or they’re purchasing online, that experience should be easy. Can you integrate your login system with Facebook or Google so they do not have to type all their personal information? Is the form well-laid out and visually appealing? Are the boxes big enough on a mobile device? Are you only asking for the information that is absolutely necessary? All of these items should be taken into consideration when you’re designing your form or shopping cart.

9. Have Multiple Calls-To-Action – As your visitor scrolls down your page, hopefully they’re warming up to your business, your product or service. It’s important to offer calls to action throughout your content to capture your visitor and make it easy for them to convert, at whatever stage they’re at while they’re scrolling down your page.

10. Lose the Navigation – Well-converting landing pages and sales pages are really clean and are very on target to the product/service. Your website navigation and shell can distract the visitor. Of course, they need a way to get to your main site should they want to, but having all of your navigation on this page is not necessary.

Conclusion

Improving your conversion rate for your sales or landing page isn’t that difficult, but can require some work.

Ideally, you have your analytics set-up so you can track your conversions by source. This will help you determine if your advertising and marketing measures are bringing in the right target audience, right down to which groups bring in the best converting traffic.

Then, you can work on elements of your page to boost conversions. Sometimes it’s simply changing up some content or a message. Sometimes the page layout needs to be tweaked. The great news is that you don’t have to set and forget. In fact, you can be continuously improving your ads and your design to ensure you have a steady flow of qualified leads.

Ultimately, the work you put into improving your sales page conversion rate will help increase revenues and lead numbers. If the task seems daunting, just remember that what you do now, is helping your business gain new, valuable customers. That makes it worth it, right?

If you build it they will come. That’s an old adage that does not ring true in the world wide web. You need to work hard to direct visitors to your site, and then work even harder to keep them there once they arrive and turn them into customers.

5 Online Marketing Trends in 2018

Online marketing has opened up marketing avenues for businesses. Every year new technologies appear making it easier for companies to target and market to their potential customers. The Internet has changed the face of how a business communicates, tells its brand story and obtains new business. From the tried and true SEO and Email marketing to AI and PPC, is your business keeping up?

 

Top 5 Online Marketing Trends in 2018

 

  1. AI – Artificial Intelligence & Chatbots – Chatbots aren’t new in the world of digital marketing; however big improvements have been made. In 2018 more and more businesses jumped on board the chatbot bandwagon. Generally, most brands are using AI for customer service.
  2. Stories – Storytelling took on a new form in 2018. Social Media ‘stories’ grew in popularity. Snapchat, Instagram, WhatsApp, Facebook and YouTube all have their own version of stories, generally designed for a user to share moments of their day. Because stories generally disappear after a certain amount of time, stories play on our ‘fear of missing out’.  FOMO means that followers, fans and consumers will be eager to consume your content before it goes away.
  3. Video – Video is a fantastic tool in your online marketing tool belt? Why? People love videos. It’s an easy way for people to consume information. This increased engagement in your content can work wonders for your SEO and marketing campaigns.
  4. Voice Search – People still head to search engines such as Google to find products, services and information. Now, with more and more homes getting ‘smart-assist’ devices, along with Bluetooth enabled devices, voice queries are a growing trend. Ensuring your website is found how people are searching was a key trend in 2018 that will continue to grow next year.
  5. Personalization – It might seem a bit creepy, but brands and businesses have the ability to monitor your digital footprint through your cookies. When a brand can leverage this data to provide you with personalized content (whether in an ad, email or website content) you are more likely to convert. It’s like when those shoes you’ve been coveting online suddenly start following you around the Internet. Or, when you spent some time on a website devouring a piece of content and next time you visit they serve you something similar.

 

As we head into 2019, one thing remains clear. Good content that provides visitors with what they’re looking for is key. This helps with search engine positioning, digital marketing and social media. When you can layer your efforts and cover the digital landscape your brand is poised for success.