It is a truth universally acknowledged, that a business facing economic recession may be tempted to cut, or at least cut back, their marketing budget first. For many, recession marketing simply means no marketing.Don’t do it!While seemingly a logical step, the reality is that continued marketing during a recession can mean the difference between long term success and failure. Getting rid of marketing during tough economic times is short-sighted at best, catastrophic (business-failing-stuff) at worst.Why? We’re about to tell you! Let’s start by defining recession marketing; move on to figuring out if it’s something you need to be thinking about right now (spoiler alert: it is); and finally, outline your best steps to successfully marketing your business in a consumer wor
Did you know that just one or two extra words in a search query can affect the type or types of SERP features Google shows in its results? In the world of SEO, we call these one or two extra words ‘search intent modifiers’. Why are we bothered with just one or two extra words? Because they can make or break you in SERPs rankings.Way back when, in its infancy before Google took over the world, every result on its results pages looked pretty much the same. Title, a rough snippet of text, a URL. It didn’t tell you too much – you just had to click and take your chances. This is no longer the case. In its ongoing quest to make daily life ever-easier for Internet users, Google has steadily been adding more and more user-friendly features to its results pages. These are what we now ca
Henry Ford once said “The best way to make money in business is not to think too much about making it.” Which is all well and good if you’re a billionaire. For the rest of us mere mortals going about our daily business, however, money matters. Which is why, when it comes to that daily business, questions like ‘What is my ROI?’, ‘How much will it cost?’, and ‘Will I turn a profit?’ matter. And then there are these doozies: ‘What is my cost per lead?’ and ‘What is the average cost per lead for my industry? How do I stack up?’There are a number of moving parts and elements that make a marketing strategy successful. But overall marketing success always boils down to one thing: customers. Did your marketing campaign help you win friends and influen
Inevitably, every client wants to know how long does SEO take to work.Everyone wants instant gratification. We live in a time where nobody really wants to wait too long for anything. We’ve been conditioned to believe that faster often equates to better. We want instant food, instant miracles, instant success, and instant everything! But that's not reality.Let’s take food for instance. You can open up a can of soup, heat it up in the microwave and within seconds you can be eating your lunch. It’s delicious, quick, and provides you the sustenance you need to get through the next part of your day. Sort of. It’s also filled with salt and preservatives, and in many cases, the nutritional value can be lost or minimal.Now, think of that homemade turkey soup you cooked right af
Yes, it really is possible to have too much business. Your business will have a sweet spot of success. The right number of people throughout every level of the sales funnel, all being properly serviced by the current team, is an ideal goal. Of course, for some businesses, they are looking for increased business beyond this sweet spot, and will grow their business and staff to match. But, what happens when you simply want to maintain your current levels? Many businesses will ask to pause all marketing efforts in an effort to decrease the flow of new leads and customers. They’ll admit to being too busy and promise to re-enlist when things slow down.
Does that sound famili
There comes a time when businesses are faced with a decision as to where to allocate their online marketing spend. Often, when it comes to targeted search-based advertising, a business will be presented with the option of PPC and SEO. Which should you choose and what is the difference? PPC stands for Pay-Per-Click advertising. Generally speaking, this refers to paying for search placement ads in a search engine. You bid on keyword phrases and pay when a visitor clicks on your text-based ad. Pay-per-click is quick to set up, and you can
For many businesses, their advertising measures have moved beyond traditional offline and online avenues to mobile marketing strategies. With so many people on their mobiles and tablets for so much of the day, mobile marketing allows businesses the opportunity to reach people with incentives, offers and messages wherever they’re at, in real time.
5 Advantages of Mobile Marketing
- You Reach Them in Real Time - most people are within reach of their mobile device at any given time. That means your mobile marketing efforts will reach them with barely a delay.
- Improved Data Management & Targeting - Targeting on a website relies heavily on cookies and IP
Keyword rankings are not always stable. In fact, especially when a website or piece of content is initially launched, the page will move around in the search rankings for various popular and related keyword phrases.You may notice that eventually, you settle a few pages in, only to move page by page fairly quickly, until you get to the first couple of pages of ranking results.Once you’ve landed in the top 10, 20 or 30 for a popular, competitive keyword phrase, moving further up the ranks can be slow-going.Generally, the top results are usually employing an SEO strategy,
So what did we learn about SEO in 2016 that we can carry over into the New Year and improve our SERP positioning? We learned numbers! Lots of numbers!I think that the most interesting statistics this year (and even from previous years) center around mobile, voice search on mobile, and voice search through present and future home devices. And they’ll probably all be applicable to a greater extent as the year unfolds.In this article, we will take what we have learned from the past year and share what we think are the most important SEO predictions for 2017 and beyond.
1. Mobile Search Dominates Desktop
According to Search Engine Watch, we know that
Consider the wise words of Warren Buffet:"It takes 20 years to build a reputation and 5 minutes to ruin it."All it takes is one disgruntled customer signing into Facebook, Google, or Yelp and writing a harsh review of their bad experience with you. Their review is permanently posted on the Internet for all future customers checking you out and your reputation could be tarnished for years to come.Do you feel powerless over bad reviews already posted across the Internet or live in fear of the day when a customer will write a bad review.Instead of falling victim to bad reviews you can take a
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