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Search Engine Marketing (SEM) Blog Archives

A collection of 1st on the List’s blog posts about our Search Engine Marketing (SEM) services featuring SEO and PPC. This SEM blog section features detailed explanations of SEO vs SEM, picking the right SEM marketing budget, establishing realistic SEM goals, tools for SEM analysis, and ultimately executing a successful SEM strategy.

SEO in 2017 and Beyond: The Numbers Game

So what did we learn about SEO in 2016 that we can carry over into the New Year and improve our SERP positioning? We learned numbers! Lots of numbers!

I think that the most interesting statistics this year (and even from previous years) center around mobile, voice search on mobile, and voice search through present […]

Why Online Reputation Management Services Matter More Than You Think

Consider the wise words of Warren Buffet:

“It takes 20 years to build a reputation and 5 minutes to ruin it.”

All it takes is one disgruntled customer signing into Facebook, Google, or Yelp and writing a harsh review of their bad experience with you. Their review is permanently posted on the Internet for all future customers checking you […]

What You Don’t Understand About SEO and Why It’s Hurting Your Business

Search Engine Land recently posted an informative article in which author Trond Lyngbø shared the ways a leader with a “quick fix” attitude towards SEO can hurt their business. In this blog post we’d like to unpack several of the very important and common misunderstandings towards SEO that he points out.
1. Great SEO can’t fix what’s […]

8 Basic Facts Every Small Business Owner Needs Know About SEO

If you don’t know these facts you’re not alone. Most small businesses we speak to aren’t quite sure about these basic fundamental SEO concepts. We’ve made it our mandate to help small businesses understand these facts whether they choose our SEO services or not!
SEO is simple in concept.
Search Engine Optimization is simply the process […]

3 Pay Per Click Marketing and SEO Strategies

While large corporate companies have the funds to allocate a substantial monthly budget to pay per click marketing many smaller businesses struggle to come up with the funds.

Does this mean that if you are a small business or a company on a limited budget that you can’t use pay per click marketing? No.

There are […]

Ad Retargeting Marketing Trends for 2015

Ad retargeting is a popular topic for 2015 and even if you aren’t running a retargeting campaign it’s important to understand how it works.

A basic ad retargeting definition is targeting your ads to consumers based on their previous Internet activity on your website where they activity didn’t lead to a sale or conversion. The […]

9 Ways Hiring a PPC Manager Can Save You Money

Spend money to save money?

It seems counter-intuitive but in many case it can be true. For example hiring a good Accountant can save you thousands on your tax return.

Pay-Per-Click (PPC) Managers are much the same way. Their skills and proven strategies mean that your PPC Campaign will get the most return for its dollar. There are […]

Do You Know How to Integrate SEO Into Your Business?

A new study by Econsultancy and SEMPO that surveyed over 400  companies, agencies and consultants is uncovering that SEO integration is becoming more common for many businesses:

45% of businesses highly integrate SEO and content marketing, another 43% somewhat integrate SEO with content marketing
55% of businesses are somewhat using SEO PPC integration, another 24% have […]

Growing Apples, Oranges and Potatoes – The Uncomplicated Explanation of Search Engine Marketing

The great Chinese philosopher Confucius once said, “Life is really simple, but we insist on making it complicated.”

Since its advent over 17 years ago there has been a lot of confusion over how Search Engine Optimization (SEO) really works and what its role in marketing should be.

I want to use some analogies that everyone […]

The Big 3 Search Engine Ranking Factors for 2014

In today’s article we will discuss 3 big SEO buzzwords for 2014 that you simply can’t ignore any longer. Both the changes in Google ranking factors (aka its algorithm) and changes in the way people access the Internet make it critical that you at least understand, if not act on, these three SEO trends in […]