SEO Competitor Analysis Tools
The Internet is crowded, so you will need to use some SEO competitor analysis tools to help your business compete. You need to know what the competition is doing.
Besides offering a great product or service, you also need a solid digital…
What is Pay Per Click Advertising?
If you haven't used it before you may be wondering what is pay per click advertising? Pay-per-click (PPC) is something you may want to consider when planning your online marketing strategy.
In this post, we hope to address whatever PPC questions…
What is Local PPC?
Should you be running local PPC ads? If you’re a business looking to add locals to your list of customers and improve your local community business prospects, then the answer is likely yes. But wait: what is local PPC exactly?
If you…
How to Deal With Recession Marketing
It is a truth universally acknowledged, that a business facing economic recession may be tempted to cut, or at least cut back, their marketing budget first. For many, recession marketing simply means no marketing.
Don’t do it!
While…
CPL – Average Cost Per Lead in Digital Marketing
Digital marketing is an essential part of practically every business but for many business owners, it is difficult to understand cost per lead in digital marketing.
In this post we’ve cover this topic in detail including how to calculate…
How Long Should It Take for SEO to Work and Show Results
Inevitably, every client wants to know how long does SEO take to work.
Everyone wants instant gratification. We live in a time where nobody really wants to wait too long for anything. We’ve been conditioned to believe that faster often…
Getting Too Much Business From Your SEO Firm’s Efforts (Hint: It’s Not the Time To Quit With Them And Here’s Why)
Yes, it really is possible to have too much business. Your business will have a sweet spot of success. The right number of people throughout every level of the sales funnel, all being properly serviced by the current team, is an ideal goal.…
The Rise and Fall And Rise of Keyword Rankings
Keyword rankings are not always stable. In fact, especially when a website or piece of content is initially launched, the page will move around in the search rankings for various popular and related keyword phrases.
You may notice that eventually,…
SEO in 2017 and Beyond: The Numbers Game
So what did we learn about SEO in 2016 that we can carry over into the New Year and improve our SERP positioning? We learned numbers! Lots of numbers!
I think that the most interesting statistics this year (and even from previous years) center…
What You Don’t Understand About SEO and Why It’s Hurting Your Business
Search Engine Land recently posted an informative article in which author Trond Lyngbø shared the ways a leader with a “quick fix” attitude towards SEO can hurt their business. In this blog post we’d like to unpack several of the very…
8 Basic Facts Every Small Business Owner Needs Know About SEO
If you don’t know these facts you’re not alone. Most small businesses we speak to aren’t quite sure about these basic fundamental SEO concepts. We’ve made it our mandate to help small businesses understand these facts whether they choose…
Ad Retargeting Marketing Trends for 2015
Ad retargeting is a popular topic for 2015 and even if you aren’t running a retargeting campaign it’s important to understand how it works.
A basic ad retargeting definition is targeting your ads to consumers based on their previous Internet…
