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3 Pay Per Click Marketing and SEO Strategies

While large corporate companies have the funds to allocate a substantial monthly budget to pay per click marketing many smaller businesses struggle to come up with the funds.

Does this mean that if you are a small business or a company on a limited budget that you can’t use pay per click marketing? No.

There are […]

By |January 19th, 2015|PPC Advertising, Search Engine Marketing (SEM)|

Ad Retargeting Marketing Trends for 2015

Ad retargeting is a popular topic for 2015 and even if you aren’t running a retargeting campaign it’s important to understand how it works.

A basic ad retargeting definition is targeting your ads to consumers based on their previous Internet activity on your website where they activity didn’t lead to a sale or conversion. The […]

By |January 14th, 2015|Search Engine Marketing (SEM)|

9 Ways Hiring a PPC Manager Can Save You Money

Spend money to save money?

It seems counter-intuitive but in many case it can be true. For example hiring a good Accountant can save you thousands on your tax return.

Pay-Per-Click (PPC) Managers are much the same way. Their skills and proven strategies mean that your PPC Campaign will get the most return for its dollar. There are […]

By |April 4th, 2014|Search Engine Marketing (SEM)|

Do You Know How to Integrate SEO Into Your Business?

A new study by Econsultancy and SEMPO that surveyed over 400  companies, agencies and consultants is uncovering that SEO integration is becoming more common for many businesses:

45% of businesses highly integrate SEO and content marketing, another 43% somewhat integrate SEO with content marketing
55% of businesses are somewhat using SEO PPC integration, another 24% have […]

By |February 10th, 2014|Business & Marketing, Search Engine Marketing (SEM)|

Growing Apples, Oranges and Potatoes – The Uncomplicated Explanation of Search Engine Marketing

The great Chinese philosopher Confucius once said, “Life is really simple, but we insist on making it complicated.”

Since its advent over 17 years ago there has been a lot of confusion over how Search Engine Optimization (SEO) really works and what its role in marketing should be.

I want to use some analogies that everyone […]

The Big 3 Search Engine Ranking Factors for 2014

In today’s article we will discuss 3 big SEO buzzwords for 2014 that you simply can’t ignore any longer. Both the changes in Google ranking factors (aka its algorithm) and changes in the way people access the Internet make it critical that you at least understand, if not act on, these three SEO trends in […]

By |January 22nd, 2014|Business & Marketing, Search Engine Marketing (SEM), SEO Trends|

Popularity of Various Internet Devices in 2014

This morning a recent study by Gallup Economy on how our tech tastes have changed caught my attention. Conducted in early December 2013 the study results show that internet-connected devices are growing in popularity. This means that your business website is being accessed by almost anyone, anywhere and on all types of device and […]

By |January 10th, 2014|Mobile Search, Search Engine Marketing (SEM)|

Is Your SEO Marketing Budget “Good Enough” for 2014?

In 2014 we are finding that “good enough” may no longer be good enough to make you visible online.

Websites need to be current and up to date to meet Search Engine ranking requirements, mobile efficiency and visitor usage.

Ask yourself these three questions:

Is your website ranking well and visible to those searching for you?
Is your […]

By |January 6th, 2014|Business & Marketing, Search Engine Marketing (SEM)|

How to Prosper with the New Google – Advice from a Decade Ago

A couple weeks ago we stumbled across a ten year old report title “How to Prosper with the New Google” by Dan Thies (through www.seoresearchlabs.com) while cleaning out an unused desk. That’s ancient in SEO years!

The most intriguing part about reading through this 16 page document is that nearly 95% of the ideas and […]

By |August 16th, 2013|Business & Marketing, Google, Search Engine Marketing (SEM)|

SEO Competitor Analysis Tool and Checklist

Do you really understand your competitor’s SEO strategy? Do you have enough information to outperform their SEO initiatives?

Knowing their strategic direction can be very important. This sample competitor analysis is designed to help you understand your competitors, determine how their strategy is evolving over time and know how they will affect your success, all while looking for […]

By |November 26th, 2012|Business & Marketing, Search Engine Marketing (SEM)|