Let's Chat! 1-(888) 262-6687
1st on the List Promotion Inc.
  • Home
  • Services
    • SEO
      • Custom SEO Services
      • Local SEO Services
      • SEO Consulting Services
      • SEO Page Experience
      • Technical SEO Audit
      • Content
      • Link Acquisition SEO
      • Social Media
      • Analytics and Reports
      • Additional SEO Services
    • Website Design
      • WordPress Web Design
      • Ecommerce Website Design
      • Website Content
      • Conversion Rate Optimization
      • Security and Maintenance
    • PPC
      • Custom PPC
      • Local PPC Mgmt
      • PPC Audits
      • PPC Ad Retargeting
      • PPC Social Media Ads
    • Content
      • SEO Content
      • Copywriting
      • Content Audits
      • Strategy Development
      • Training
  • Our Work
    • Case Studies
    • Website Design Portfolio
    • Client Results
  • About
    • What Sets Us Apart
    • Our Headquarters
    • Our Team
    • Who We Work With
    • Testimonials
    • FAQ
  • Blog
  • Contact
  • Start a Project
  • Menu Menu

Search Engine Marketing Blogs

Blog Archives

A collection of 1st on the List’s blog posts about our Search Engine Marketing (SEM) services featuring SEO and PPC. This SEM blog section features detailed explanations of SEO vs SEM, picking the right SEM marketing budget, establishing realistic SEM goals, tools for SEM analysis, and ultimately executing a successful SEM strategy.

computer laptop showing marketing graph
Business & Marketing, Search Engine Marketing (PPC)

SEO Competitor Analysis Tools

The Internet is crowded, so you will need to use some SEO competitor analysis tools to help your business compete. You need to know what the competition is doing. Besides offering a great product or service, you also need a solid digital…
January 16, 2023
Cartoon hand drawing of pay per click (PPC) graphic
Search Engine Marketing (PPC)

What is Pay Per Click Advertising?

If you haven't used it before you may be wondering what is pay per click advertising? Pay-per-click (PPC) is something you may want to consider when planning your online marketing strategy. In this post, we hope to address whatever PPC questions…
May 11, 2021
Man at a desk with laptop showing PAY PER CLICK on the computer screen
Local PPC, Search Engine Marketing (PPC)

What is Local PPC?

Should you be running local PPC ads? If you’re a business looking to add locals to your list of customers and improve your local community business prospects, then the answer is likely yes. But wait: what is local PPC exactly?   If you…
December 4, 2019
A man hanging onto the a blue up-trend arrow with a red down-trend arrow behind and the New York skyline
Business & Marketing, Search Engine Marketing (PPC)

How to Deal With Recession Marketing

It is a truth universally acknowledged, that a business facing economic recession may be tempted to cut, or at least cut back, their marketing budget first. For many, recession marketing simply means no marketing. Don’t do it! While…
August 28, 2019
Costs per Lead CPL image with notepad, laptop, cell phone, pens and coffee artistically organized
Lead Generation, Search Engine Marketing (PPC)

CPL – Average Cost Per Lead in Digital Marketing

Digital marketing is an essential part of practically every business but for many business owners, it is difficult to understand cost per lead in digital marketing. In this post we’ve cover this topic in detail including how to calculate…
August 7, 2019
woman using computer with bar chart displayed
Business & Marketing, Lead Generation, Search Engine Marketing (PPC), SEO

How Long Should It Take for SEO to Work and Show Results

Inevitably, every client wants to know how long does SEO take to work. Everyone wants instant gratification. We live in a time where nobody really wants to wait too long for anything. We’ve been conditioned to believe that faster often…
March 13, 2019
Four people in a conference room with laptops celebrating by high-fiving each other.
Lead Generation, Search Engine Marketing (PPC)

Getting Too Much Business From Your SEO Firm’s Efforts (Hint: It’s Not the Time To Quit With Them And Here’s Why)

Yes, it really is possible to have too much business. Your business will have a sweet spot of success. The right number of people throughout every level of the sales funnel, all being properly serviced by the current team, is an ideal goal.…
January 22, 2019
computer on a desk with a coffee cup, plants, books and notepads.
Content & Keywords, Search Engine Marketing (PPC), SEO

The Rise and Fall And Rise of Keyword Rankings

Keyword rankings are not always stable. In fact, especially when a website or piece of content is initially launched, the page will move around in the search rankings for various popular and related keyword phrases. You may notice that eventually,…
January 15, 2018
Graphic with the word SEO surrounded by online related words like Google, Bing, URL, Tags, Links, etc.
Business & Marketing, Mobile Search, Search Engine Marketing (PPC), SEO in the News

SEO in 2017 and Beyond: The Numbers Game

So what did we learn about SEO in 2016 that we can carry over into the New Year and improve our SERP positioning? We learned numbers! Lots of numbers! I think that the most interesting statistics this year (and even from previous years) center…
January 11, 2017
Graphic with the word SEO surrounded by online related words like Google, Bing, URL, Tags, Links, etc.
Search Engine Marketing (PPC), SEO

What You Don’t Understand About SEO and Why It’s Hurting Your Business

Search Engine Land recently posted an informative article in which author Trond Lyngbø shared the ways a leader with a “quick fix” attitude towards SEO can hurt their business. In this blog post we’d like to unpack several of the very…
June 4, 2015
SEO, search engines, website, and social media content written in a notebook
Business & Marketing, Search Engine Marketing (PPC)

8 Basic Facts Every Small Business Owner Needs Know About SEO

If you don’t know these facts you’re not alone. Most small businesses we speak to aren’t quite sure about these basic fundamental SEO concepts. We’ve made it our mandate to help small businesses understand these facts whether they choose…
April 30, 2015
computer laptop showing marketing graph
Search Engine Marketing (PPC)

Ad Retargeting Marketing Trends for 2015

Ad retargeting is a popular topic for 2015 and even if you aren’t running a retargeting campaign it’s important to understand how it works. A basic ad retargeting definition is targeting your ads to consumers based on their previous Internet…
January 14, 2015
Page 1 of 3123

Recent Posts

  • How the Google Penguin Algorithm Update Affects Your Website Ranking
  • How To Optimize for Voice Search Local SEO
  • What is a Spammy Website? Conducting a Website Spam Check in 2023
  • How Does CASL Canada Affect Your Business?
  • What Is Structured Data & Schema?

Explore Topics

  • Social Media Blogs
  • mobile SEO
  • GBP Profile
  • Reviews and Testimonials
  • Schema
  • Voice Search
  • Algorithm Changes
  • Business & Marketing
  • Company News
  • Content & Keywords
  • e-commerce
  • Google & Bing
  • Lead Generation
  • Link Building
  • Local PPC
  • Local Search
  • Mobile Search
  • Search Engine Marketing (PPC)
  • SEO in the News
  • Social Optimization
  • Technical SEO
  • SEO
  • Conversion Optimization
  • Web Design

1st on the List celebrate 25 years

Trusted SEO Experts, Delivering Results Since 1997. We’ve spent 25 years getting the best rankings and branded exposure for our clients in Canada and the US through winning SEO, Web Design, and PPC Strategies. Join our growing list of happy clients today!

GET PROPOSAL

COMPANY

About
Team
What Makes Us Different
Who We Work With

OUR WORK

Client Results
Case Studies
Web Design Portfolio
Testimonials

SERVICES

SEO
Local SEO
Technical SEO Audits
SEO Consulting
Web Design
Content
Pay Per Click
Social Media

CONTACT

201 – 33119 South Fraser Way
Abbotsford BC, Canada
V2S 2B1

34878 Millar Crescent
Abbotsford BC, Canada
V2S 7K5
1-888-262-6687
 [email protected]

© Copyright 1997-2023 - 1st on the List Promotion Inc. All Rights Reserved.
  • Facebook
  • Instagram
  • Twitter
  • LinkedIn
  • Youtube
  • Blog
  • Press and Partners
  • Resources
  • FAQ’s
  • Privacy Policy
  • Sitemap
Scroll to top