SEO Competitor Analysis Tools
The Internet is crowded, so you will need to use some SEO competitor analysis tools to help your business compete. You need to know what the competition is doing.
Besides offering a great product or service, you also need a solid digital…
What is Pay Per Click Advertising?
If you haven't used it before you may be wondering what is pay per click advertising? Pay-per-click (PPC) is something you may want to consider when planning your online marketing strategy.
In this post, we hope to address whatever PPC questions…
What is Local PPC?
Should you be running local PPC ads? If you’re a business looking to add locals to your list of customers and improve your local community business prospects, then the answer is likely yes. But wait: what is local PPC exactly?
If you…
SEO in 2017 and Beyond: The Numbers Game
So what did we learn about SEO in 2016 that we can carry over into the New Year and improve our SERP positioning? We learned numbers! Lots of numbers!
I think that the most interesting statistics this year (and even from previous years) center…
What You Don’t Understand About SEO and Why It’s Hurting Your Business
Search Engine Land recently posted an informative article in which author Trond Lyngbø shared the ways a leader with a “quick fix” attitude towards SEO can hurt their business. In this blog post we’d like to unpack several of the very…
Ad Retargeting Marketing Trends for 2015
Ad retargeting is a popular topic for 2015 and even if you aren’t running a retargeting campaign it’s important to understand how it works.
A basic ad retargeting definition is targeting your ads to consumers based on their previous Internet…
Growing Apples, Oranges and Potatoes – The Uncomplicated Explanation of Search Engine Marketing
The great Chinese philosopher Confucius once said, “Life is really simple, but we insist on making it complicated.”
Since its advent over 17 years ago there has been a lot of confusion over how Search Engine Optimization (SEO) really…
Popularity of Various Internet Devices in 2014
This morning a recent study by Gallup Economy on how our tech tastes have changed caught my attention. Conducted in early December 2013 the study results show that internet-connected devices are growing in popularity. This means that your business…
Is Your SEO Marketing Budget “Good Enough” for 2014?
In 2014 we are finding that “good enough” may no longer be good enough to make you visible online.
Websites need to be current and up to date to meet Search Engine ranking requirements, mobile efficiency and visitor usage.
Ask…