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Browse 1st on the List’s company blog about keyword research and content marketing as it applies to Search Engine Optimization. This keyword and content marketing blog section features topics such as business blog ideas, blogging tips for SEO, quality content checklists, Google algorithm updates as they apply to content, winning content marketing strategies, how to write SEO friendly content, and more. Check back often for updates!
Did you know that one or two extra words in a search query can affect the type or types of SERP feature Google shows in its results?
The team at getstat.com recently posted an article titled How SERP Features Respond to Search Intent Modifiers which shows that swapping search intent modifiers can result in dramatic […]
Emotions are a content marketing tool which SEO’s today can’t overlook. How we feel about a company determines whether or not we are compelled to share information about them and whether or not we bond with their brand.
This is especially true for companies which offer intangible merchandise, such as services. Selling intangibles is based […]
Several months ago, I read The Life-Changing Magic of Tidying Up Your Writing by Karen Hertzberg. It contained valuable information on being frugal with words that has changed the way I think about writing.
Her main idea was to groom your blog and content writing down to the bare minimum. Writing less becomes more appealing […]
Are title tags still valid in the ever-changing world of Search Engine Optimization (SEO)? More so than ever!
Having well-crafted title tags helps Google assess your page content. This, in turn, results in more accurate exposure for your web page. Exposure equates to better click-through-rates to your website which in turn influences and improves your […]
Even with keyword research tools in hand, doing Hyperlocal Keyword Research is a challenging venture.
Simply put, there’s not enough data available in most keyword research tools to provide definitive results for small businesses in humble locations.
Before we dive into this article, let’s first explain what we mean by “keyword research”.
Keyword research is the process […]
We were recently asked to participate in an Expert Interview series with Media Shower, a Boston-based content marketing company focused on making content better. Since content plays a huge role in Search Engine Optimization (both from a visitor and Search Engine perspective) we thought this would be a great conversation.
In the interview, Chris Genge was […]
What kind of tools do you give your website visitors to find more relevant information on your website other than the first page they land on? Are the Search Engines finding every page on your website and understanding how your pages are related?
Internal link structure can address both of these issues, plus others. When […]
Recently Britney Muller of Moz Blog indicated in a brief article titled Does Google Drop Featured Snippets Over Typos? on the Search Engine RoundTable site that a simple typographical error was the probable cause behind Moz losing a featured snippet.
When the error was corrected, Moz reportedly regained the featured snippet in search. As mentioned […]
We’ve all heard the term “Content is King” but are we actually writing content that deserves royal treatment?
Content needs to be original, desirable and relevant but are there more concrete quality content guidelines to use while writing?
At 1st on the List we’ve compiled this quick quality content checklist to help you write great content that […]
Nothing is more frustrating when you’re attempting to research a current topic than getting results that are clearly outdated. I’m constantly adding dates to the beginning or the end of my search terms yet it can still be hard to find good results. I suspect that’s because few companies consider the year or the […]
