Did you know that just one or two extra words in a search query can affect the type or types of SERP features Google shows in its results? In the world of SEO, we call these one or two extra words ‘search intent modifiers’. Why are we bothered with just one or two extra words? Because they can make or break you in SERPs rankings.Way back when, in its infancy before Google took over the world, every result on its results pages looked pretty much the same. Title, a rough snippet of text, a URL. It didn’t tell you too much – you just had to click and take your chances. This is no longer the case. In its ongoing quest to make daily life ever-easier for Internet users, Google has steadily been adding more and more user-friendly features to its results pages. These are what we now ca
Will blogging for SEO work? We could answer this question for you right here, right now. (Spoiler alert: it does. And it doesn’t.) To answer definitively, though, and explain the contradiction in the spoiler we just gave you, we need to back up at least five questions...Before you start bloggin for SEO and writing yourself into knots, getting b(l)ogged down with the nitty gritty of SEO, ROI, CTR, and all those other snappy marketing-related abbreviations, the question you really should be asking yourself is this:
“To blog or not to blog? That is the question.”
(With minimal apologies to William Shakespeare for altering Prince Hamlet’s tortured soliloquy.)To help you answer that, follow up with one, or all, ofOn-Page SEO Guidelines
In this 1st on the List blog post, our 22-point SEO content checklist will highlight many of the SEO best practices and techniques for creating high-quality web content in a post-Google Panda world.The whole purpose of Google's Panda algorithm update was to eliminate web pages with low-quality web content and reward pages with high-quality website content. See this Google Panda Update article by Search Engine Journal for more detailed information.We’ve all heard the term “Content is King” but is it possible to write great web content that engages the visitor and meets the criteria of the search engines? AbsolutelyKeyword ranking fluctuations happen all the time. It's normal.You finally start to see your web page ranking in the top search results for your target keyword phrase. Then suddenly, it disappears a lot faster than it took to get up there on page one. You start to panic. Have you forgotten the warnings of your SEO professional that keyword ranking fluctuations are a normal part of the process?Don't get worried or frustrated, or think something must be wrong. The good news is that in most cases, this sort of ranking fluctuation is perfectly normal. The search engines work behind the scenes to determine a website’s natural place in the order of things. Sometime that can take some time to settle down.SEO is a long-term strategy, and can sometimes be quite tumultu
Keyword rankings are not always stable. In fact, especially when a website or piece of content is initially launched, the page will move around in the search rankings for various popular and related keyword phrases.You may notice that eventually, you settle a few pages in, only to move page by page fairly quickly, until you get to the first couple of pages of ranking results.Once you’ve landed in the top 10, 20 or 30 for a popular, competitive keyword phrase, moving further up the ranks can be slow-going.Generally, the top results are usually employing an SEO strategy,
Did you know that one or two extra words in a search query can affect the type or types of SERP feature Google shows in its results?The team at getstat.com recently posted an article titled How SERP Features Respond to Search Intent Modifiers which shows that swapping search intent modifiers can result in dramatic changes to Google SERPs features.Before we take a closer look at STAT’s search intent data, let’s first define what we mean by search intent modifier.
What is Search Intent?
A basic search intent definition (also referred to search query intent) is determining what a searcher is most likely looking for when they type in aEmotions are a content marketing tool which SEO’s today can’t overlook. How we feel about a company determines whether or not we are compelled to share information about them and whether or not we bond with their brand.This is especially true for companies which offer intangible merchandise, such as services. Selling intangibles is based on trust. You can earn that trust through emotional ideas presented through your digital content strategy that are shareable or by incorporating fear into your web content as a means to create an affiliation with your brand.Did you know? A recent study suggested we’re only capable of 4 basic emotions:
- Happiness
- Sadness
- Anger / Disgust
Several months ago, I read The Life-Changing Magic of Tidying Up Your Writing by Karen Hertzberg. It contained valuable information on being frugal with words that has changed the way I think about writing.Her main idea was to groom your blog and content writing down to the bare minimum. Writing less becomes more appealing to readers. Ideas are presented more clearly. There is less opportunity for confusion. Minimalism helps your content get noticed.“Writing less becomes more appealing to readers.”
Are title tags still valid in the ever-changing world of Search Engine Optimization (SEO)? More so than ever!Having well-crafted title tags helps Google assess your page content. This, in turn, results in more accurate exposure for your web page. Exposure equates to better click-through-rates to your website which in turn influences and improves your rankings even more.Sounds great right? How do you take advantage of using title tags on your website?Cyrus Shepard presented a great article 7 Title Tag Hacks for Increased Rankings and Traffic in a recent Moz Whiteboard Friday video. In it, he focusses on 7 ways to improve title tags. As he indicated in the video,
Even with keyword research tools in hand, doing Hyperlocal Keyword Research is a challenging venture.Simply put, there’s not enough data available in most keyword research tools to provide definitive results for small businesses in humble locations.Before we dive into this article, let's first explain what we mean by “keyword research”.
Keyword research is the process of discovering what search queries people are typing into Search Engines like Google to find the types of products, services, or information you promote on your website. By bringing the content and words used on your website in line with what people are actually searching for you are optimizing your website.There are plenty of keyword research tools available to determine how many tim
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