When done properly, great landing pages that convert can really add to your ROI.The object of any landing page is to provide a clear and complete path to a decision, whether that is a download, a purchase, a request for more information, or some other clearly defined call-to-action.SEO, pay-per-click marketing, and other online forms of generating traffic are designed to direct more visitors to a website. With a good SEO strategy and excellent content based on user-intent, you can grow your targeted traffic. However, getting them to the website is only half the battle. What they do once they arrive is what really counts. Getti
/by Michael MitovGetting visitors to your website is only the start. Once they’ve arrived, it’s important you capture their attention and lead them down the path to purchase/conversion/contact. It is hard work getting targeted visitors to a website. A combination of SEO, PPC, Social Media, Content Marketing, Offline Marketing, Digital Ads etc. work cohesively to increase your traffic numbers. It’s exciting to see your page views grow. It’s equally as exciting to see your website ranking better and better. You want to celebrate all of this effort; however, the real success lies in the
/by MichelleDid you know that one or two extra words in a search query can affect the type or types of SERP feature Google shows in its results?The team at getstat.com recently posted an article titled How SERP Features Respond to Search Intent Modifiers which shows that swapping search intent modifiers can result in dramatic changes to Google SERPs features.Before we take a closer look at STAT’s search intent data, let’s first define what we mean by search intent modifier.
/by Carissa KrauseWhat is Search Intent?
A basic search intent definition (also referred to search query intent) is determining what a searcher is most likely looking for when they type in aA recent study by KoMarketing, Huff Industrial Marketing and BuyerZone examined the most important content for B2B buyers and what factors on a website can impact their buying decision, for better or worse.Here are the key takeaways. Does your B2B website content strategy include these popular elements?
/by Carissa Krause1. Thorough contact information is the most important piece of content on your website.
Contact info is cited as the most important asset on a vendor website. It is a critical element used by your buyers to establish credibility. While this is one of the easiest elements to add a website it is often missing. Not only does missing contact information caRecently Econsultancy and Adobe asked over 6,000 marketing, digital and e-commerce professionals around the world the question,
/by Carissa Krause"What is the marketers' single most exciting opportunity for 2015?"
Over 1 in 5 (22%) responded “Customer Experience”.What’s so great about customer experience? Many believe that it defines your brand.What is Customer Experience?
Customer experience is all about the interactions a person has with your brand. There are various ways to measure customer experience including their overall experience with your brand, likelihood to continue to use your productsIt is one of the most basic metrics used to measure user experience on a website and we've been using it for years. Do you know everything you need to about your bounce rate?In today’s post we’ve rounded up everything you need to know about bounce rates so that you can make sure your website is providing the best user experience possible!
/by Carissa KrauseWhat is Bounce Rate?
An easy to understand bounce rate definition is:Someone who comes to your website, looks at one page, and leaves the website for whatever reason.Bounce Rate = Total number of visitors viewing one page only / Total visitors to the page
So What Does Bounce Rate Mean to You?
The bounce rateDo you use a rotating banner on your website?Then recent research by Stanford University may be of interest to you.Stanford University researchers have just released a study showing the effects of rotating banners and website popularity. It is not the glowing report that website designers may have hoped for. What seemed like the perfect answer to grabbing viewer attention and providing information rich content, turns out to be driving away potential customers.For years psychology studies have told advertisers to maximize white space to allow the viewer time to absorb the message. It has been said that the advertiser has seconds to get the message to the consumer. And the key to getting
/by Chris GengeEvery day we work with bloggers, marketing coordinators and receptionists who are all tasked with the job of keeping their company’s website current and updated.This may involve updating website pages, adding new products, blogging about events and even running social media. While they have an intimate knowledge of their brand and products as well as excellent writing skills and aesthetic prowess there are still some simple SEO tweaks to be made to further improve the website and user experience.That’s why we’ve put together this quick article with 5 simple tips for better SEO to make your work stand out and get even more visibility. It’s these simple SEO tweaks you can integrate into your work to help you get ahead!
/by Chris GengeWrite Unique and Interesting Titles, Descriptions an
Limelight Networks recently published a study called “The State of User Experience” which explored attitudes towards website performance. You may find the key findings interesting.
/by Carissa KrauseVisitors aren’t willing to wait for websites to load.
When asked how long are you willing to wait for a website to load before you get frustrated and leave the site, the medium time falls around 3 seconds according to this study.- Less than 1 second 1.67%
- 1-3 seconds 18.92%
- 3-5 seconds 38.62%
- 5+ seconds 40.79%
Visitors will buy from a competitor if the page takes too long to load.
Nearly 40% of visitors sa
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