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User & Conversion Optimization Blog Archives

A collection of all of 1st on the List’s blog posts about user and conversion optimization. This website conversion optimization blog section features details on combining SEO and User Experience, current studies about user experience, improving bounce rate, B2B conversion optimization, and much, much more.

How Search Intent Modifiers Affect Google SERP Features

Did you know that one or two extra words in a search query can affect the type or types of SERP feature Google shows in its results?

The team at getstat.com recently posted an article titled How SERP Features Respond to Search Intent Modifiers which shows that swapping search intent modifiers can result in dramatic […]

What’s Important Content for B2B Conversion Optimization?

A recent study by KoMarketing, Huff Industrial Marketing and BuyerZone examined the most important content for B2B buyers and what factors on a website can impact their buying decision, for better or worse.

Here are the key takeaways. Does your B2B website content strategy include these popular elements?
1. Thorough contact information is the most important piece of […]

Don’t Miss the Most Existing Marketing Opportunity in 2015

Recently Econsultancy and Adobe asked over 6,000 marketing, digital and e-commerce professionals around the world the question,
“What is the marketers’ single most exciting opportunity for 2015?”
Over 1 in 5 (22%) responded “Customer Experience”.

What’s so great about customer experience? Many believe that it defines your brand.
What is Customer Experience?
Customer experience is all about the interactions a person […]

Everything You Need to Know About Bounce Rate

It is one of the most basic metrics used to measure user experience on a website and we’ve been using it for years. Do you know everything you need to about your bounce rate?

In today’s post we’ve rounded up everything you need to know about bounce rates so that you can make sure your […]

New Limelight Study: The State of the User Experience

Limelight Networks recently published a study called “The State of User Experience” which explored attitudes towards website performance. You may find the key findings interesting.
Visitors aren’t willing to wait for websites to load.
When asked how long are you willing to wait for a website to load before you get frustrated and leave the site, the […]

New Website Speed Optimization Presentation

2 seconds.

One-miss-is-sip-pi, two-miss-is-sip-pi.

That is the tolerable wait time for a website to load.

A recent study by SearchMetrics.com analyzed websites ranking on the first three pages of results and found that on average, the Top 5 websites ranked loaded in less than 1.2 seconds and the Top 30 websites loaded in less than 1.3 seconds…. […]

6 Free Site Speed Test Tools You Need to Make Your Website Faster

Website speed is all the rage today.

Did you know that in 2014 Site Speed was voted one of the top search ranking factors?

Site speed contributes to a better user experience overall and hundreds of businesses are finding that as they make their website faster they get better rankings, more traffic, higher conversion rates and […]

When User Experience and SEO Content Collide

When was the last time you stopped to really look at how visitors behave on your website, how they feel about your website and ultimately the attitudes they form about your company based on your website?

Essentially, this is what we call “User Experience” or “UX”.

Today top brands strive to create a website with the […]

Why SEO and User Experience are Two Peas in a Pod

One of the major themes in the last couple years in the SEO industry that is now critical to the success of every website is User Experience.

Google says their goal is to provide users with the most relevant results and a great user experience (source).Think about it. Google wants to be the best Search […]

Are You Making These Costly SEO Image Optimization Mistakes?

Google estimates that 50% of today’s online marketplace is driven by image content. More than ever people are relying on image search results to answer their questions or to search for new ideas.
Although image optimization for SEO can seem tedious the costs of not optimizing your images is substantial. You risk getting lost in cyberspace […]