You already know the importance of converting your website from HTTP to HTTPS, and why it matters. We’ve told you. Google has told you. Your tech guys have told you. Your content marketing/social media/SEO team has told you. Probably even your grandmother has told you. (Okay, she was probably talking about the importance of keeping your money secure in the bank rather than under your mattress, but the same principles apply.) If you haven’t already converted, you need to just do
So, you’ve taken our advice and have decided to start blogging but are you targeting the right blog keywords? Blogging is good for SEO, and good SEO is good for business. Yay you. That was the easy part. Now you have to actually write said blog. Where do you even start? Start with what you know. A topic relevant to your business that you know, inside and out. One that you are passionate about; that you have things – insightful, interesting things – to say about. Got that? Go
/by Donald KimWe cannot overstate it enough: converting HTTP to HTTPS is absolutely necessary...if you haven’t converted your website as yet, now’s the time. Do you leave your home unlocked all day, every day? Do you leave the keys to your car in the ignition no matter where you’re parked? Do you leave your safe door open, valuables on show to all? No? Why then would you leave your website – and by default your business – wide open and unsecured? By not converting HTTP to HTTPS, this is exactly what you’re doing: leaving the keys to your business in the lock – and already half-turned. Dramatic? Perhaps. True? Definitely. Read on to find out the what, why, and how converting HTTP to HTTPS can protect your website. If you’ve got questions, we’ve got the answers.
/by Chris GengeWhat is HTTP?
When last did you conduct an SEO competitor analysis? Just as we thought... When it comes to competition in business, there are two ways of thinking.
/by Carissa KrauseRationale 1: “A flower does not think of competing to the flower next to it. It just blooms.” Anonymous
Rationale 2: “Competition in business is a blessing, for without it, we wouldn’t be motivated to improve.” Nabil N. Jamal, author of A Harvest of Change
Here at 1st on the List, we fall firmly into the latter camp. If there’s one thing we can’t stand more than someone earnestly imploring us to “You do you” (insert ‘You Do You’ meme here, followed by several vomit emojis), it’s seeing a business squander their full potential by ignori404: bad. 301: good. Bigger isn’t always better, and definitely not when it comes to SEO and these two numbers. In case you’re wondering, we’re talking about 404 errors and 301 redirects. While that first sentence (the one about 404s being bad and 301s good) completely oversimplifies things (by now you really ought to know that nothing is that simple in SEO land), in general you really don’t want somebody searching the web to find you, to find nothing but a broken link, the dreaded 404 http error code, the internet equivalent of the kiss of death: Page Not Found. It’s a bad experience for them, which is bad for you. Possibly worse: if search bots get served with a 404 a few times, the search engine in question will, in time, deindex the page from the search results. 301 red
/by Neeraj VarmaEncrypt your online communications with HTTPS Everywhere. HTTPS and SSL – two sets of letters that you’ve probably heard a lot about, even if you don’t know what they mean. Essentially, they boil down to a technical signal that your website is secure for browsing and that your visitor’s data and information is safe and secure from vulnerabilities. HTTPS and SSL are the symbols of Internet security.
/by Donald KimImproved Internet Security
Staying secure online is a much talked about reality these days, thanks in part to big businesses that have been in the media due to data breaches. What’s more, visitors are used to expecting security when conducting credit card transactions online. Beyond that, Internet security is something many web visitors and businesses take for granted.Why is an SEO Website Technical Audit Important?
An SEO website technical audit is akin to doing a regular check-up on your website. It helps you determine what’s working, what needs improvement, and where any critical fixes might be necessary. To be successful online, your website needs to function properly and be accessible for both the search engines and your website visitors. Websites are complicated. They are designed and created to engage the visitor but they must first rank well on search engines for common user-queries. Inevitably, the Internet will continue tWhat We Can Learn from New Mobile Page Speed Insights
Mobile benchmarks are changing rapidly. According to an article on Think With Google titled Find Out How You Stack Up To New Industry Benchmarks for Mobile Page Speed, the average loading time for a mobile page is 22 seconds. This is an outrageous number considering that 53% of mobile visitors to your site won't stick around unless your page loads in under 3 seconds. Somehow, most websites are missing the “3 second” mark! In this article, we will talk about what you can do to improve your mobile page load times, and also briefly iWhat kind of tools do you give your website visitors to find more relevant information on your website other than the first page they land on? Are the Search Engines finding every page on your website and understanding how your pages are related? Internal link structure can address both of these issues, plus others. When we talk about internal link structure we are referring to the links within one page’s content that lead site visitors to other pages of the website with similar or related content. Not only do these links help visitors but there is also value in internal link structure for SEO.
/by Carissa KrauseWhat is Link Structure in SEO?
Before we go further into why internal link structure of a website matters, let’s first talk about link structure for SEO. Links are one of the mostRecently Britney Muller of Moz Blog indicated in a brief article titled Does Google Drop Featured Snippets Over Typos? on the Search Engine RoundTable site that a simple typographical error was the probable cause behind Moz losing a featured snippet. When the error was corrected, Moz reportedly regained the featured snippet in search. As mentioned in the Moz article, the only entity that could confirm or deny this activity would be Google themselves. Without their input we can only speculate. So do typos, spelling mistakes, and grammar issues stop featured snippets from showing Google Search? In the instance experienced by Moz, the difference bet
/by Carissa Krause
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