Converting HTTP to HTTPS
We cannot overstate it enough: converting HTTP to HTTPS is absolutely necessary...if you haven’t converted your website as yet, now’s the time.
Do you leave your home unlocked all day, every day? Do you leave the keys to your car in the…
Top Tools for SEO Competitor Analysis in 2019 to Strengthen Your SEO Performance
When last did you conduct an SEO competitor analysis? Just as we thought...
When it comes to competition in business, there are two ways of thinking.
Rationale 1: “A flower does not think of competing to the flower next to it. It just…
How 301 Redirects Affect SEO Performance (Plus Best Practices for 301 Redirects)
404: bad. 301: good. Bigger isn’t always better, and definitely not when it comes to SEO and these two numbers.
In case you’re wondering, we’re talking about 404 errors and 301 redirects.
While that first sentence (the one about…
What is HTTPS Everywhere and Why It Matters to Your Website’s Security
Encrypt your online communications with HTTPS Everywhere.
HTTPS and SSL – two sets of letters that you’ve probably heard a lot about, even if you don’t know what they mean. Essentially, they boil down to a technical signal that your…
Purpose & Importance of an SEO Website Technical Audit
Why is an SEO Website Technical Audit Important?
An SEO website technical audit is akin to doing a regular check-up on your website. It helps you determine what’s working, what needs improvement, and where any critical fixes might be necessary.…
7 Reasons Internal Link Structure of Your Website Matters for SEO
Are the Search Engines able to understand your site's internal link structure? Can they find every page on your website and discover how your web pages are related? What kind of tools do you give your website visitors to find more relevant information…
Can Grammar Issues Eliminate Featured Snippets in Google Search?
Recently Britney Muller of Moz Blog indicated in a brief article titled Does Google Drop Featured Snippets Over Typos? on the Search Engine RoundTable site that a simple typographical error was the probable cause behind Moz losing a featured…
Understanding Crawl Budgets and How to Increase Your Website Crawl Budget with Google
Google admitted in their Webmaster Central Blog on January 16, 2017, that they don’t have an official “crawl budget definition”, indicating that a single term would not suffice. They went on to indicate that they would clarify what they…
What is OSCP and How Does It Secure My Website with HTTPS?
Are you unsure about Online Certificate Status Protocol and what that has to do with your website?
When was the last time you thought about your website’s security? If not recently, maybe now is the time. Both Chrome and Firefox are…
3 Ways Featured Snippets in Search Can Boost Your Website Traffic
Those rectangular boxes are at the top of a search engine results (SERP) page are called Featured Snippets. How can you get your website's information to appear in them. To get your website to appear there you need to have the most relevant…
What is the Accelerated Mobile Pages (AMP) Project and Why Is It All the Rage in the SEO Community?
Clunky. Slow. Frustrating.
These are the exact mobile web browsing issues that the Google-led Accelerated Mobile Pages (AMP) Project has worked rapidly in the last three and a half months to solve once and for all.
Rising to the challenge…
Consumers Say Performance Speed is More Important than Fresh Content on a Website
A recent study by Edgio (formally known as Limelight Networks) has confirmed that website performance is more important to consumers than fresh and updated content. Participants were asked to rank in order of importance what they expect from…