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Online marketing has opened up marketing avenues for businesses. Every year new technologies appear making it easier for companies to target and market to their potential customers. The Internet has changed the face of how a business communicates, tells its brand story and obtains new business. From the tried and true SEO and Email marketing to AI and PPC, is your business keeping up?
Top 5 Online Marketing Trends in 2018
- AI – Artificial Intelligence & Chatbots – Chatbots aren’t new in the world of digital marketing; however big improvements have been made. In 2018 more and more businesses jumped on board the chatbot bandwagon. Generally, most brands are using AI for customer service.
- Stories – Storytelling took on a new form in 2018. Social Media ‘stories’ grew in popularity. Snapchat, Instagram, WhatsApp, Facebook and YouTube all have their own version of stories, generally designed for a user to share moments of their day. Because stories generally disappear after a certain amount of time, stories play on our ‘fear of missing out’. FOMO means that followers, fans and consumers will be eager to consume your content before it goes away.
- Video – Video is a fantastic tool in your online marketing tool belt? Why? People love videos. It’s an easy way for people to consume information. This increased engagement in your content can work wonders for your SEO and marketing campaigns.
- Voice Search – People still head to search engines such as Google to find products, services and information. Now, with more and more homes getting ‘smart-assist’ devices, along with Bluetooth enabled devices, voice queries are a growing trend. Ensuring your website is found how people are searching was a key trend in 2018 that will continue to grow next year.
- Personalization – It might seem a bit creepy, but brands and businesses have the ability to monitor your digital footprint through your cookies. When a brand can leverage this data to provide you with personalized content (whether in an ad, email or website content) you are more likely to convert. It’s like when those shoes you’ve been coveting online suddenly start following you around the Internet. Or, when you spent some time on a website devouring a piece of content and next time you visit they serve you something similar.
As we head into 2019, one thing remains clear. Good content that provides visitors with what they’re looking for is key. This helps with search engine positioning, digital marketing and social media. When you can layer your efforts and cover the digital landscape your brand is poised for success.