The benefits of Facebook ads for retail shops can be huge. If you have a growing list of clients’ emails, you are ahead of the game. However, many retail shops have not yet started their email lists, which is okay too. Building an email list will help you find your audience a bit better and faster. You can simply start by looking at your current clientele and understanding who your ideal customer is. Think about who buys in your store. Not necessarily who comes to your store but who makes purchases. If you have a toy store, for example, you don’t want to market to the children necessarily, but the adults. Since Facebook is a more mature audience, most children are not on Facebook.
Facebook offers something that they call a “Facebook Pixel”. This is a piece of tracking code that needs to be installed on your website for better results from advertising. You should first start your ads as if nobody has heard about your brand. This approach will show the audience your brand and what you offer. It is warming up the audience for what is to come in your marketing campaign. Most people try to go for the sale right off the bat. However, people buy from businesses they trust. They trust businesses that they have heard of in the past. You are currently making “the past”, but putting your ad in front of them. This doesn’t necessarily mean that you are going for the sale yet, just warming them up.
Set Up Your Campaign To Retarget Visitors
Have you ever been on Facebook and continue to see the same ad over and over again and wonder why? There are many ways that people can retarget their traffic. This is a very important step in social media advertising. People want to see that you are a real company and by seeing your ad over and over again, they will begin to recognize your brand. They may even get curious about what it is you are marketing. Finding that perfect audience is going to take some time and patience. Things you need to keep in mind for your audience are:
- Income status
- Employment status
- If they have children or pets
This isn’t a complete list, but you get the idea. You want to market to your particular clientele, whatever that might be. Put yourself in their shoes. What do they drive? Where do they live? These are important questions. Try to make yourself your client and see through their eyes. This is marketing at its finest.
Facebook Ads Are Simple & Quick
The benefits of Facebook ads for retail shops is huge! For one, It is a great way to get people to know and recognize your brand and what you have to offer. It is simple and quick to get started. You don’t need a lot of marketing experience and it is the simple flip of a switch to get your message out there. While SEO takes time and patience, Facebook marketing ads for retail shops don’t. It can be set up in a matter of minutes or hours.
While Facebook ads are easy to set up, if done properly they can be super effective. However, business owners are not trained in Facebook advertising and should leave that up to their marketing expert. While it is tempting to try marketing yourself as a business owner, there are so many facets that are needed to have it be effective that it really is less costly to pay the professionals.
This is similar to other jobs that you can do, but would you do it? Things like a plumbing job can be done by a homeowner, however, it will take ten times longer and probably leak in the end. The same goes for marketing. The results are going to take far longer to come in.
How To Choose Your Audience
Audience picking is something that takes more than you might expect. In fact, you can pick your audience by so many factors that you might accidentally leave out a group that would have been perfect for you. Oftentimes, marketers run test runs with a couple of different audiences to see what works for your particular niche. It is always slightly different but the idea is to see who responds better to your ads. Of course, like any marketing, it is tweaked and adjusted as it continues to run.
The benefits of Facebook ads for retail shops are huge. This is a great way to get people interested in what you have to offer. Should you offer classes, be sure that you make an event on Facebook so people will get reminders to come by. Also, a sale, webinar, and other things can be events too. We all are busy and get busy and forget, so having these simple reminders will help people take notice.
Use Call To Actions (CTA)
A call to action in a Facebook ad is always a great way to get leads. For example, you could run content for someone to win a gift certificate or something from your store. While they have to go to a page and sign up. This will allow you to gather emails and information about the people that are responding to your ad. You can have a Facebook pixel on that landing page that is gathering the information about that person which allows you to retarget that person and also create a lookalike audience.
A lookalike audience is very important in marketing and it is something that many business owners don’t really think about or know of. What it means is that it takes the data of your current audience, those that have purchased from you, or simply visited your website and compares it to others. For example, you might have an audience that attacks 40-year-old men that are into cars, and you’re a car parts store, which makes sense. However, these men are often single and don’t have kids, which is something the pixel will know and understand. You can then take that audience and find more people that fit that description, pretty cool, huh?
How To Set Up Your Facebook Ads Campaign
Furthermore, you can set the budget and the time of day for your campaign, to add to the complexity. Finding that sweet spot where your clients will be on their Facebook is important, so you don’t throw away good money on times they are not on their social media. This form of paid marketing is vital to a business and works really well. But, it can get really expensive if not done correctly.
Most business owners don’t take the time to educate themselves on what needs to be done to properly run Facebook ads for retail shops. You need to have captivating images and videos are best to grab people’s attention. In social media advertising, people are there checking on their friends’ status and business information. They are not looking for your products or service, so you give them a reason to look and click your ad. The ad should be compelling and fix a problem that they are experiencing. If you are a baby clothing store, you should be advertising to people that are going to have a baby in a way that makes them want to visit your store.
Your Ads Should Tell A Story
Sometimes Facebook ads can tell a story. As with email advertising where you can do an if this, then that. It is the same with social media marketing. If they click on the ad but then don’t go any further, you can retarget that person with a new ad that might say something like “Hey, we saw you.” in a fun and clever manner.
Most people don’t understand how the ads all work. They realize that they were looking at toothbrushes yesterday and now, their feed is full of them. This is the exact targeting that we want. You are going after people that are looking for your particular products. This is due to the little pixel that we talked about earlier. A pixel is simply a piece of code you put on your website that gathers all this information. Pixels are very powerful and full of data that you can use to find that perfect audience.
Advertise Your Store’s Sales
You combine this perfect audience with the perfect ad to get the results you are looking for. Once you have put your ad in front of your audience and fine-tuned it, it is time to strike. This means that you need to put some offers out there that they cannot refuse. Advertise a sale or a list of items that you know they would simply love. Don’t always run sales, or people will think that they should simply wait until you offer one. This is a poor consumer mentality that has been around for decades.
If you are a company that is always having sales, people will wait for the sale and not buy during normal pricing. Keep this in mind while you run Facebook ads for retail shops. You can offer something enticing without necessarily having a sale.