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Google’s AI Overview Is Changing SEO (And Here’s How We’re Responding)

Noticing a dip in your website traffic? You’re not alone—and it’s not your fault. Google’s new AI Overview is changing how people search (and click). This article breaks down what’s really going on, how it affects your SEO, and what smart businesses are doing to stay visible and keep growing.

A speech bubble with the text "WHAT'S YOUR STORY?" is on a bright yellow background. A sharpened pencil points towards the bubble from the bottom right corner, suggesting a call to share or create a story.

Business Storytelling – Powerful Web Content That Captivates, Connects & Converts

Storytelling has the power to transform your website content from forgettable to unforgettable. By sharing authentic, engaging stories, you can build trust, connect emotionally with your audience, and guide visitors toward taking action—helping turn interest into real business results.

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Does Google Punish AI Content and What are the Best AI SEO Practices

As a business owner, you may be wondering, “Does Google punish AI Content?” It’s a valid question and in this post, our SEO experts want to offer some helpful tips on the best SEO practices for AI-generated content. As I sat across from a business owner, sipping my coffee, the conversation turned to the intricacies…

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Your Google Algorithm Cheat Sheet: A 20-Year Retrospective

Designed for those how are new to search engine optimization (SEO), this Google algorithm cheat sheet is also a good review for SEO experts. Google algorithm updates have been constant and varying in their impact. Not unlike a construction project, some of these updates are adding fine-tuned adjustments to Google’s architectural plan, while others are…

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What is Brand Messaging and How to Get Started

How Important Is Brand Messaging for Your Business? Brand messaging is the bread and butter of your business’s communication strategy. It needs to be in everything that you do and every interaction you have with your customers – and you’ve probably been doing it without ever even thinking about it! So, what is brand messaging,…

Graphic showing Google search with caption "How Zero-Click searches impact SEO
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How Zero-Click Searches Impact SEO

How Zero-Click Searches Impact SEO Is there such a thing as CTR SEO (click-through-rate SEO)? Is that why you are asking “What are zero-click searches, and how do they impact my SEO?” Imagine the thrill of typing a question into Google and discovering that your website snippet is the first result. Wow! Launch the fireworks,…