Woman with a bubble thought for SEO vs social media

SEO vs Social Media

Have you been thinking about SEO vs social media marketing and which one matters more to your business? You don’t need us to tell you that internet searches are a major source of customers. Whether you operate a small brick and mortar location, or an international e-commerce company, showing up in relevant search results should…

Graphic for Copywriting

What is Copywriting?

If you are like most people, you’ve probably wondered “What is copywriting exactly?” Let’s say you have a way with words and want to leverage that into helping others. Copywriting can be a fantastic career. It is one of the most critical elements in almost all forms of advertising and marketing. Copywriting is the process…

A woman with a pad and pen and the caption reads "non-writers guide to writing content."

10 Tips to Help You Learn SEO Content Writing (for the Non-Writer)

Feeling overwhelmed at the prospect of having to learn SEO content writing to improve your website’s content? You are not alone! Writing content is actually one of the top “pains” we hear our clients talk about. In fact, one specific client recently shared that writing content for their new website design was the hardest part…

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11 SEO Title Tag Tips and Tricks You Can Implement Today

Is SEO title tag optimization still valid in the ever-changing world of Search Engine Optimization driven by content quality, video, AI, voice search and other highly sophisticated ranking algorithms? Absolutely…more so than ever! Having well-crafted title tags should be part of SEO Content Strategy in order to help Google assess your page content better. This,…

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What is Long-Form Content?

Do you understand short-form vs long-form content content? There are two schools of thought in today’s content marketing industry. This article will not dispute the first contention, as it is founded on a solid and reasonable premise. Nonetheless, we will discuss writing longer articles and how they can be beneficial in their own right. What…

Person with a pencil writing content writing vs copywriting

SEO Content Writing Vs. Copywriting: What’s the Difference?

Whether you are a business owner, marketer, or customer casually browsing the internet, are  you able to tell the difference between copywriting and content writing. Do they mean the same things and if not, how are they different? There are those who think that the two terms are identical and use them interchangeably. Others are…

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Guide To Launching Your ECommerce Content Marketing Strategy

Shopping malls and retail stores are the default meeting place for people or if they need to escape from the heat of the sun. They are convenient in the sense that shoppers immediately know where they are and what they offer. But eCommerce stores do not have such a relationship with their customers. Shoppers do…