Cartoon-style blue robot face with yellow eyes and a red antenna, shown on a white abstract shape with a light blue background. A yellow chat bubble appears near its mouth, suggesting communication.
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Google’s AI Overview Is Changing SEO (And Here’s How We’re Responding)

Noticing a dip in your website traffic? You’re not alone—and it’s not your fault. Google’s new AI Overview is changing how people search (and click). This article breaks down what’s really going on, how it affects your SEO, and what smart businesses are doing to stay visible and keep growing.

Hands typing on a laptop keyboard with transparent hexagons overlayed, displaying SEO-related icons and the word "SEO," symbolizing digital marketing and search engine optimization concepts.
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Why Custom SEO is Your Business’s Secret Weapon (And Cookie-Cutter Tactics Just Don’t Cut It)

Let’s be honest: in the vast ocean of the internet, being just another fish swimming with the current won’t get you far. If your business wants to make waves, it needs a strategy that’s as unique as you are. That’s where custom SEO comes into play. Sure, the idea of a ready-made, cookie-cutter SEO plan…