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As a business owner, at some point, you probably gave some thought to SEO vs PPC and where to best put your marketing dollars. Whether your online presence is a small five-page website, a blog, or an e-commerce behemoth, you need Google and you need to get your website in front of your potential customers…
The Internet is crowded, so you will need to use some SEO competitor analysis tools to help your business compete. You need to know what the competition is doing. Besides offering a great product or service, you also need a solid digital marketing strategy to promote your business, and that all starts with SEO. This…
If you haven’t used it before you may be wondering what is pay per click advertising? Pay-per-click (PPC) is something you may want to consider when planning your online marketing strategy. In this post, we hope to address whatever PPC questions may be on your mind. What is pay per click advertising and how does PPC…
Digital marketing is an essential part of practically every business but for many business owners, it is difficult to understand cost per lead in digital marketing. In this post we’ve cover this topic in detail including how to calculate cost per lead (CPL) plus a few industry averages. The True Cost of ROI Henry Ford…
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