Did you know that just one or two extra words in a search query can affect the type or types of SERP features Google shows in its results? In the world of SEO, we call these one or two extra words ‘search intent modifiers’. Why are we bothered with just one or two extra words? […]
Is your website mobile friendly? Should you care? Do kids like candy? Chances are you’re reading this on your mobile phone. (Are we right or are we right?) Moreover, if you can bear to tear your gaze away from that fairly dinky smartphone screen to lift your head and look around for just a second, […]
Will blogging for SEO work? We could answer this question for you right here, right now. (Spoiler alert: it does. And it doesn’t.) To answer definitively, though, and explain the contradiction in the spoiler we just gave you, we need to back up at least five questions… Before you start bloggin for SEO and writing […]
Why is Google Search Console important? “The best place to hide a dead body is on the second page of Google Search.” We’re not entirely sure who said this famous quote first. Not even Google could tell us. What we are sure of is: (a) Whoever said it first was 100% spot on…or 92% anyway […]
Encrypt your online communications with HTTPS Everywhere. HTTPS and SSL – two sets of letters that you’ve probably heard a lot about, even if you don’t know what they mean. Essentially, they boil down to a technical signal that your website is secure for browsing and that your visitor’s data and information is safe and […]
Inevitably, every client wants to know how long does SEO take to work. Everyone wants instant gratification. We live in a time where nobody really wants to wait too long for anything. We’ve been conditioned to believe that faster often equates to better. We want instant food, instant miracles, instant success, and instant everything! But […]
There comes a time when businesses are faced with a decision as to where to allocate their online marketing spend. Often, when it comes to targeted search-based advertising, a business will be presented with the option of PPC and SEO. Which should you choose and what is the difference? PPC stands for Pay-Per-Click advertising. Generally […]
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