Despite a 2014 study by Google that suggested social media has no impact on its ranking algorithm. Head of Web Spam Matt Cutts produced a video where he explained that the reasoning behind it was down to the changeable nature of social media which causes unreliable source of signals. In his book “How to Get […]
The influx of social media over the last decade has enabled entrepreneurs to score millions of dollars with the touch of a button, as opposed to their predecessors’ necessity to influence potential clients in-person. You’re probably wondering, “how do I choose the right social media platform for my business?”, and “how do businesses maximize turnover […]
What is Google My Business? Remember when (waaaaay back when), once a year you’d hear a distinctive, heavy thump on your doorstep? A thump loud enough to make you jump? Upon investigation what would you find? The latest edition of the Yellow Pages. That thick Bible of businesses, their contact details, information and advertisements for […]
Should you be running local PPC ads? If you’re a business looking to add locals to your list of customers and improve your local community business prospects, then the answer is likely yes. But wait: what is local PPC exactly? If you run a business of any kind, and aren’t living under a rock in […]
Full disclosure: SEO is not just for experts. Presenting our top 5 SEO hacks for beginners, to get you seen by Google, other search engines, and your customers. Yes, SEO can be big and overwhelming. Yes, there are some very technical elements to building a killer SEO strategy that are better left to the experts. […]
What do you get when you put ‘Google’ and ‘my business’ together? Google My Business. It’s simple grammar really (of a sort). You know what else is simple? Optimizing your Google My Business account. It’s also a complete no-brainer. At the end of September 2019, Google had 92.96% of the Search Engine Market Share Worldwide. […]
Have you been diligent in growing your social media following? Don’t let a friend of a friend’s friend tell you the number of social media followers you have doesn’t matter anymore. They’re wrong, and we are here to tell you why you must continue. You do need to grow your social media following, otherwise what’s […]
So, you’ve taken our advice and have decided to start blogging but are you targeting the right blog keywords? Blogging is good for SEO, and good SEO is good for business. Yay you. That was the easy part. Now you have to actually write said blog. Where do you even start? Start with what you […]
Influencers. Love ‘em. Hate ‘em. Depending on who you’re talking to, and talking about, influencers are either the sponsored scourge of social media, who fake it to make it, or they are beacons of marketing genius, sponsored or otherwise, idolized by millions for their authentic content. (Sometimes even for good reason.) Either way, influencers have […]
When it comes to page speed load time, slow and steady does not win the race. Not when it comes to your website anyway. In the online world, the hare wins the race and the turtle… well, he’s completely irrelevant. What we’re trying to tell you is that the faster your page speed load time, […]
It is a truth universally acknowledged, that a business facing economic recession may be tempted to cut, or at least cut back, their marketing budget first. For many, recession marketing simply means no marketing. Don’t do it! While seemingly a logical step, the reality is that continued marketing during a recession can mean the difference […]
Did you know that just one or two extra words in a search query can affect the type or types of SERP features Google shows in its results? In the world of SEO, we call these one or two extra words ‘search intent modifiers’. Why are we bothered with just one or two extra words? […]
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