How Zero-Click Searches Impact SEO Is there such a thing as CTR SEO (click-through-rate SEO)? Is that why you are asking “What are zero-click searches, and how do they impact my SEO?” Imagine the thrill of typing a question into Google and discovering that your website snippet is the first result. Wow! Launch the fireworks, […]
The insurance industry, in and of itself, is extremely competitive. The changing consumer behavior has made sure that it becomes even more so. If you thought that bringing in new clients was difficult a few years ago, today is much harder. That is, if you fail to adapt to the changing times. Consumers now go […]
The benefits of Facebook ads for retail shops can be huge. If you have a growing list of clients’ emails, you are ahead of the game. However, many retail shops have not yet started their email lists, which is okay too. Building an email list will help you find your audience a bit better and […]
Like many, you may have have wondered Does Social Media Impact SEO? Google repeatedly suggests that social media has no impact on its ranking algorithm. Head of Web Spam Matt Cutts produced a video where he explained that the reasoning behind it was down to the changeable nature of social media which causes unreliable source […]
With the influx of social media over the last decade, how to choose the right social media platform for your business can be little daunting. Social media has enabled entrepreneurs to score millions of dollars with the touch of a button, as opposed to their predecessors’ necessity to influence potential clients in-person. This blog post […]
Should you be running local PPC ads? If you’re a business looking to add locals to your list of customers and improve your local community business prospects, then the answer is likely yes. But wait: what is local PPC exactly? If you run a business of any kind, and aren’t living under a rock in […]
Full disclosure: SEO is not just for experts. Presenting our top 5 SEO hacks for beginners, to get you seen by Google, other search engines, and your customers. Yes, SEO can be big and overwhelming. Yes, there are some very technical elements to building a killer SEO strategy that are better left to the experts. […]
Have you been diligent in growing your social media following? Don’t let a friend of a friend’s friend tell you the number of social media followers you have doesn’t matter anymore. They’re wrong, and we are here to tell you why you must continue. You do need to grow your social media following, otherwise what’s […]
So, you’ve taken our advice and have decided to start blogging but are you targeting the right blog keywords? Blogging is good for SEO, and good SEO is good for business. Yay you. That was the easy part. Now you have to actually write said blog. Where do you even start? Start with what you […]
Influencers. Love ‘em. Hate ‘em. Depending on who you’re talking to, and talking about, influencers are either the sponsored scourge of social media, who fake it to make it, or they are beacons of marketing genius, sponsored or otherwise, idolized by millions for their authentic content. (Sometimes even for good reason.) Either way, influencers have […]
When it comes to page speed load time, slow and steady does not win the race. Not when it comes to your website anyway. In the online world, the hare wins the race and the turtle… well, he’s completely irrelevant. What we’re trying to tell you is that the faster your page speed load time, […]
It is a truth universally acknowledged, that a business facing economic recession may be tempted to cut, or at least cut back, their marketing budget first. For many, recession marketing simply means no marketing. Don’t do it! While seemingly a logical step, the reality is that continued marketing during a recession can mean the difference […]
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