The above warning in a recent Search Engine Land article titled Is Your Local Site Mobile Friendly? Should It Be? caught my attention. Would your website be ready if a Google mobile algorithm update was released today?
On our blog we have shared plenty of stats and updates about mobile responsive website design becoming more important, such as this one about Google sending notices to webmasters with sites that are not mobile friendly.
Search Engine Land shares more stats about mobile usage as a warning that this has an impact on you:
- Smartphone penetration in the US is now at 75%.
- Mobile traffic has surpassed desktop traffic.
- 87% of Smartphone and tablet owners use their mobile devices for shopping.
- Google says 94% of smartphone users are looking for local information
- Google says 84% of these smartphone users take an action.
However, as the author argues, if we stay focused on these rising stats we miss the main point which is that Google may be preparing for a mobile algorithm update.
The notices to non-mobile friendly webmasters and the use of the mobile-friendly label in Search Results are just two indicators an algorithm update is getting closer.
Will you be ready when Google’s new mobile algorithm hits? Will your mobile responsive website design boost you above your competitors? Or will your dated, non-mobile friendly website leave you on the third or fourth or fifth page of results?
To learn more about what’s mobile friendly and your options for a mobile friendly website, please visit our Mobile Website information page or call us at 1-888-262-6687.