Are Mobile Fanatics Finding Your Business in Local Search?

Mobile fanatics make up 40% of the US smartphone population. You may even be a mobile fanatic.

Mobile fanatics are people who do at least 10 searches per week on at least two devices from multiple locations. Maybe you are watching TV with your tablet and decide to look up who the guest cameo is on the current episode of your favorite sitcom. Or maybe you are leaving your Doctor’s office and need to find the nearest pharmacy near you. What about checking if the nearest electronics store has the latest and greatest video game for your son in stock? It’s easy to meet the 10 search per week criteria.

And if you are doing it chances are your potential customers are too!

Desktop and Mobile Statistics and Usage

A new study by Thrive Analytics shows the importance of this emerging group and how mobile devices have now taken over desktop usage when it comes to  looking for location information online:

Additional findings on mobile fanatics include that 60% of US adults will choose Smartphones and Tablets over PCs to find information before buying products and services offline.

It seems this figure is constantly on the rise as previous studies by Google and Microsoft suggested that only 50% of mobile search query volume had a local intent.

Key Takeaways

How does this affect you as a local business? Here are four things you need to know:

• Google’s recent announcement to update its Mobile Rankings on April 21, 2015 means that if your site is not mobile friendly you can expect significant impact in search results.
• With 50-60% (and growing) of people searching from a mobile device you can’t expect your website’s traffic to grow at a decent rate if you do not have a mobile responsive website.
• If you aren’t mobile you’re likely losing sales from mobile fanatics.
• If you are mobile and your competitors aren’t you’ll likely gain a huge advantage on April 21!

For more information on mobile responsive website design or about mobile SEO Services, please send us an email or call us at 1-888-262-6687.

Carissa Krause

Carissa Krause is a Digital Marketing and Project Specialist at 1st on the List. Over the last 12+ years she has worked in our Abbotsford office with clients on a wide range of projects that include areas like local SEO, project reporting, backlink profile review, content development, strategic planning, and more. Whatever the project may be Carissa focuses on achieving greater efficiencies and putting plans into action. When away from her desk you’ll likely find her drinking all the coffee while sitting on the floor driving cars with her two young boys. Learn more about Carissa.

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