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Mobile fanatics make up 40% of the US smartphone population. You may even be a mobile fanatic.
A mobile fanatic is someone who does at least 10 searches per week on at least two devices from multiple locations. Maybe you are watching TV with your tablet and decide to look up who the guest cameo is on the current episode of your favorite sitcom. Or maybe you are leaving your Doctor’s office and need to find the nearest pharmacy near you. What about checking if the nearest electronics store has the latest and greatest video game for your son in stock? It’s easy to meet the 10 search per week criteria.
And if you are doing it chances are your potential customers are too!
Desktop and Mobile Statistics and Usage
A new study by Thrive Analytics shows the importance of this emerging group and how mobile devices have now taken over desktop usage when it comes to looking for location information online:
Additional findings include that 60% of US adults will choose Smartphones and Tablets over PCs to find information before buying products and services offline.
It seems this figure is constantly on the rise as previous studies by Google and Microsoft suggested that only 50% of mobile search query volume had a local intent.
How does this affect you as a local business? Here are four things you need to know:
- Google’s recent announcement to update its Mobile Rankings on April 21, 2015 means that if your site is not mobile friendly you can expect significant impact in search results.
- With 50-60% (and growing) of people searching from a mobile device you can’t expect your website’s traffic to grow at a decent rate if you do not have a mobile responsive website.
- If you aren’t mobile you’re likely losing sales from mobile fanatics.
- If you are mobile and your competitors aren’t you’ll likely gain a huge advantage on April 21!