New Mobile Search Statistics: 45% of Mobile Searches are Goal Oriented

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A recent study by Google in partnership with Nielsen finds new statistics to support mobile search trends we’ve been noticing: Almost half of mobile searches are goal-oriented.

Mobile Search Conversion Times

Source: Google/ Nielson

 Mobile searchers are a valuable way to drive your business. Additional results show that:

  • 73% of mobile searches trigger additional reaction and conversion
  • 28% result in conversion such as a store visit, call or purchase
  • 1.89 follow-up actions were observed for each mobile search
And why are people using their mobile devices to do searches? Mostly because of speed (62%) and convenience (53%). Consumers even use their mobile devices when they are close to a PC: 68% do mobile searches at home and 9% while at work.

Carissa Krause

Carissa Krause is a Digital Marketing and Project Specialist at 1st on the List. Over the last 13+ years she has worked in our Abbotsford office with clients on a wide range of projects that include areas like local SEO, project reporting, backlink profile review, content development, strategic planning, and more. Whatever the project may be Carissa focuses on achieving greater efficiencies and putting plans into action. When away from her desk you’ll likely find her drinking all the coffee while sitting on the floor driving cars with her three young boys. Learn more about Carissa.
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