A recent study by Google in partnership with Nielsen finds new statistics to support mobile search trends we’ve been noticing: Almost half of mobile searches are goal-oriented.
Source: Google/ Nielson
Mobile searchers are a valuable way to drive your business. Additional results show that:
- 73% of mobile searches trigger additional reaction and conversion
- 28% result in conversion such as a store visit, call or purchase
- 1.89 follow-up actions were observed for each mobile search