To increase brand loyalty plus word-of-mouth referrals and create more brand advocates you must have a customer-focused digital marketing strategy.
In fact, you may need to look at becoming even more customer-focused than you already are.
It’s not a matter of working harder but smarter.
In this article, we’ve gathered four important digital marketing mindsets from industry leaders to adopt in order to get smarter about strengthening customer relationships, building loyalty, and outsmarting your competitors.
1. Persuasive Digital Storytelling
This shouldn’t be news to you: It’s not all about you.
It’s all about your customers and how you can help them find success, address their pain points, overcome a problem, improve their lifestyle, make their job easier, fill a need, and so on and so on.
In Forbes’ 10 Trends For Digital Marketing in 2022 article, we get a glimpse into the concept of Digital Storytelling and its place in customer-focused digital marketing:
“Many companies are still making their stories about themselves versus how clients can find success with the help of the company’s products and services. Companies who can leverage persuasive storytelling will have their digital content create value and relatability and not just be content for content’s sake.”
With every word written and published, ask yourself:
- Does this add actual value for my customer?
- Do I address a key client need or answer a burning question?
- Is this content relatable?
- Am I publishing this for the sake of meeting a content quota?
2. Outstanding Customer Experience
In 21 Marketing Trends You Need to Know for 2022, Michael Brenner names Customer Experience as one of the top three digital marketing trends that will dominate the next 12 months.
He argues that marketing is no longer about convincing people to buy from you. Instead, marketing is providing “fantastic customer experiences that will keep people coming back for more.”
So what makes a good Customer Experience?
- Knowledgeable and friendly service
- Easy payment options
- Secure, up to date technology
- Easy mobile experience
- Brand image
Essentially, Customer Experience needs to be considered in every single aspect of your customer-focused digital marketing strategy. How will each action you plan and budget for drive loyalty? What aspects of Customer Experience will keep your existing customers and attract new ones?
3. Effortless Content Consumption
Humans are known to take the path of least resistance.
When it comes to Digital Marketing, ProSingh shares on Entrepreneur.com that people want to consume content effortlessly.
This is why we’ve seen the rise in podcasts, videos, graphics, and other easy-to-digest “while on-the-go” content.
When doing a content audit, you not only need to ask yourself if the content itself adds value but also if it is easy to consume. What adjustments need to be made to remove any barriers to content consumption? What additions need to be made to provide more ways in consuming the content?
4. Authentic Marketing and Beyond
Genuine. Bona fide. Trustworthy. Authentic.
Your brand and all of its marketing needs to be exactly what it claims to be. We’ve seen the quick rise and fall (and the lasting damage) of people and brands that aren’t authentic.
“Clients and customers have prized authenticity above most other things for years. Now, they value it above almost anything else. With the general public aware of issues around racism, inclusivity, diversity, and ethics to a degree we’ve never before experienced, there’s no longer any room for error when it comes to brands walking their talk — nor should there be. ”
– Shama Hyder, Entrepreneur.com
Is it time to do a reality check to see how well your company’s actions reflect your mission statement and core values?
Is it time to assess whether the actions you take in our customer-focused marketing strategy align with your customers’ expectations?
What Adjustments Do You Need to Make?
There’s always work to be done and areas to improve. Why not pick one of these trends to hone in on and take your customer focus to the next level?
At 1st on the List, our team of SEO Digital Marketing specialists are always looking for ways to help our clients focus more on their clients and give their customers what they need and expect.