How to Measure ROI of SEO Infographic

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In this post we include an infographic on How to Measure ROI of SEO.

In order for companies to get the most out of their marketing budget, decision-makers need to make calculated decisions driven by reliable, accurate, and insightful data. Conventional marketing tactics (print, television, and radio) have continuously provided lacklustre data, but that has changed. The digital world of advertising has an abundance of data. Often digital marketers claim they have more data then they know what to do with, but we will save that topic for another blog.

Every year online marketers argue over what Key Performance Indicators (KPIs) are the most important metrics to determine the success of an online marketing campaign. Well, we know most business owners are not expert data analysts. Most business owners just want to know the Return On Investment (ROI) of their marketing investments; that is exactly why we created an infographic so decision-makers can determine how to measure ROI of SEO.

Below is an infographic that clearly showcases the ROI of SEO for your business.

Return on Investment (ROI), specifically in relation to SEO, is a black and white metric that is used to judge the success of an SEO strategy.

In This Article

How to Measure ROI of SEO

To calculate your ROI percentage, use this formula:

(Gain from SEO – Cost of SEO) / Cost of SEO

Then, multiply the resulting number by 100 to get your ROI as a percentage.

How much is an SEO lead worth?

LTV x Close Rate = Goal Value

LTV: This is your average lifetime value of a customer.

Someone like your CFO should know this number.

Close Rate: The percentage of leads that become customers.

How Do You Measure SEO Efforts?

Google Analytics: Form Submission Tracking

Call Rail: Phone Call Tracking

Google My Business: Requested Directions

Top SEO KPIs

Keyword Ranking Increases
Organic Sessions, or “Visits”
Conversions (phone calls, form submissions, purchases, registrations)
Bounce Rate
Average Session Duration
Crawl Errors

Interesting SEO Statistics

60% of marketers say that inbound (SEO, blog content, etc) is their highest quality source of leads. (HubSpot)
SEO leads have a 14.6% close rate. (HubSpot)
28% of searches for something nearby result in a purchase. (Think With Google)

SEO Strategies with the Highest ROI

Content Creation:

Write 1,500 – 2,000 words, in-depth articles on specific topics within your industry. Try to provide as much useful information for the reader as possible. In-depth articles can cost between $200 – $300+ each, but these articles have a lasting impact on your website that attracts valuable traffic each and every month.

Technical SEO Audit:

Hire a reputable SEO agency to conduct a detailed technical analysis of your website with actionable recommendations to improve your site’s performance. The cost of a detailed technical audit can vary greatly depending on the scope and size of your website. That being said it is normal for audits to start at $2,500 and up.

Local SEO:

Tailor your website to specifically target the geographical area that your business serves. Typically Local SEO campaigns range between $400 – $1,000+ per month.

3 Strategies To Improve Your ROI From SEO

Conversion Rate Optimization:

Improving the user experience of your website will result in more visitors converting into leads via form submissions or phone calls will greatly enhance the ROI of SEO.

Set up Click-To-Call & Click-To-Email Functionality

Google found that 70% of mobile phone owners use click-to-call to contact businesses.

Improve your Page Speed Load Times

In 2018, Google released a study that proved 53% of mobile site visits are abandoned if pages take longer than 3 seconds to load.

Keyword Research:

Ensure your website is targeting money keywords that will result in the right visitors landing on your website. Professional keyword research will uncover the which money keywords your company should be targeting.

Evaluate Google Search Console

Your GSC will show the top search queries people are using to find your website. Which keywords are people using that you can optimize your site around?

Google Ads Keyword Tracking

Using programs like CallRail will allow you to track which keywords are generating REAL phone calls from your PPC campaign. Implement those top-performing keywords into your SEO strategy.

Reputation Management:

If your SEO efforts bring you a visitor or prospective lead and now they’re researching your company for online reviews, how do you stack up against your competitors?

Online Reviews Impact Visitors Buying Decisions

63% of online shoppers are more likely to contact or purchase from a business that had positive reviews
83% of people will change their mind about purchasing a product/service after reading negative information online, even if it was recommended to them.

Keiran Griffiths

Keiran Griffiths is the President & Managing Director at 1st on the List. He works exclusively out of the Abbotsford head office and has extensive experience helping small and big brands grow their business. His background is in restaurant and hospitality management as well as business development (he started his own property management company in 2014). Up for any challenge, Keiran works with clients to assess their budget and investment capabilities and come up with a marketing solution that will earn them the biggest bang for their buck. Learn more about Keiran.