In order for companies to get the most out of their marketing budget, decision-makers need to make calculated decisions driven by reliable, accurate, and insightful data. Conventional marketing tactics (print, television, and radio) have continuously provided lacklustre data, but that has changed. The digital world of advertising has an abundance of data. Often digital marketers claim they have more data then they know what to do with, but we will save that topic for another blog.
Every year online marketers argue over what Key Performance Indicators (KPIs) are the most important metrics to determine the success of an online marketing campaign. Well, we know most business owners are not expert data analysts. Most business owners just want to know the Return On Investment (ROI) of their marketing investments; that is exactly why we created an infographic to explain how decision-makers can determine the ROI of SEO.
Below is an infographic that clearly showcases the ROI of SEO for your business.
Return on Investment (ROI), specifically in relation to SEO, is a black and white metric that is used to judge the success of an SEO strategy.
Calculate Your ROI of SEO
How much is an SEO lead worth?
How Do You Measure SEO Efforts?
Top SEO KPIs
Keyword Ranking Increases
Organic Sessions, or “Visits”
Conversions (phone calls, form submissions, purchases, registrations)
Average Session Duration
Interesting SEO Statistics
- 60% of marketers say that inbound (SEO, blog content, etc) is their highest quality source of leads. (HubSpot)
- SEO leads have a 14.6% close rate. (HubSpot)
- 28% of searches for something nearby result in a purchase. (Think With Google)
SEO Strategies with the Highest ROI
Technical SEO Audit:
3 Strategies To Improve Your ROI From SEO
Conversion Rate Optimization:
Improving the user experience of your website will result in more visitors converting into leads via form submissions or phone calls will greatly enhance the ROI of SEO.
Set up Click-To-Call & Click-To-Email Functionality
Google found that 70% of mobile phone owners use click-to-call to contact businesses.
Improve your Page Speed Load Times
In 2018, Google released a study that proved 53% of mobile site visits are abandoned if pages take longer than 3 seconds to load.
Evaluate Google Search Console
Your GSC will show the top search queries people are using to find your website. Which keywords are people using that you can optimize your site around?
Google Ads Keyword Tracking
Using programs like CallRail will allow you to track which keywords are generating REAL phone calls from your PPC campaign. Implement those top-performing keywords into your SEO strategy.
Online Reviews Impact Visitors Buying Decisions
63% of online shoppers are more likely to contact or purchase from a business that had positive reviews
83% of people will change their mind about purchasing a product/service after reading negative information online, even if it was recommended to them.