Every day your online reputation is front and center for everyone that searches for your business name! If you have a negative review it will affect your online reputation and cause you to lose business. If you have no reviews showing up in search results but your competitors have good reviews, they are getting a good chunk of the customers that you could have had.
Not only do good reviews influence what searchers think about you, online reviews are also a major factor in PPC and Organic rankings! Search Results with good reviews get clicked on more often. Also, the higher click through rates send very strong signals to Google that your website is a relevant and trustworthy result. In turn, Google keeps giving you a more prominent listing. Great reviews can also help lower Cost-Per-Click in your PPC campaign.
Best of all reviews send you hot, qualified, pre-sold customers because buyers trust reviews. Consider this – 60% of people will read online reviews when making their decision about a local business. Make sure you have an online reputation management strategy in place!