That is the tolerable wait time for a website to load.
A recent study by SearchMetrics.com analyzed websites ranking on the first three pages of results and found that on average, the Top 5 websites ranked loaded in less than 1.2 seconds and the Top 30 websites loaded in less than 1.3 seconds…. well below the 2 second rule of thumb.
This is why we put a lot of effort into helping our clients make their websites faster – there is a direct correlation between fast websites and rankings, traffic, conversions, purchases and profit.
In our newest Slideshare Presentation we share all the details and the studies that prove these claims. Check it out! And when you are finished, be sure to check your website speed in the link provided at the end of the presentation and then give us a call at 1-888-262-6687 or email us to get started on website speed optimization.