Did you know that website speed has a significant impact on your website’s rankings and visitor experience?
In 2010 Google admitted they added site speed as a signal in their search ranking algorithms. Four years later web speed was named one of the top ranking factors. Today site speed is often cited as the difference between average rankings and great rankings.
Website Speed Checker – How Fast is Your Website?
In their latest study Search Metrics found that websites ranking in the Top 30 results load in less than 1.3 seconds. Check the speed of your website with the Pingdom Tool to see how fast your website load. Does it load in less than 1.3 seconds and deserve a Top 30 position?
Why You Need Page Speed Optimization
Compared to other marketing challenges, improving website speed is relatively easy and is proven to have huge impacts on the bottom line for websites that take it seriously.
Benefit #1: Improved User Engagement
Google search algorithms take user behaviour into account when ranking pages, such as bounce rates and time spent on page. Websites with fast web page load speed provide better user engagement and usability. Fast website load speed can reduce bounce rates and increase time spent on the page. Google sees that your site is delivering more value when people stay longer. This can have a positive impact on site rankings which leads to more traffic and sales.
Benefit #2: Improved Indexing
Faster web pages facilitate efficient page crawling leading to faster and better indexation. Faster indexation is especially crucial for E-Commerce websites that have thousands of pages. Each individual page demands better indexation to gain better visibility in Search Results.
Benefit #3: Better ROI for your SEO
A fast website ensures that when your SEO brings new traffic to your website your site is capable of converting them into paying customers. If your site’s performance is not on par with the user’s expectations say good bye to any chances of earning high ROI.
Remember that all of Google’s ranking factors have just one goal – user satisfaction. Page load speed is a critical factor that takes the satisfaction levels of your website right where Google wants them to be.
How to Optimize Website Speed
There are several areas that our Site Speed experts address in order to speed up your website, including:
- Minimize payload size – enable compression, minify CSS, optimize images and more.
- Optimize caching – leverage browser caching and proxy caching and more.
- Optimize browser rendering
- Minimize request overhead
Results of Site Speed Optimization
Why should one second cost you thousands or even hundreds of thousands of dollars? Our website speed analysis provides a prioritized list of recommendations for how to speed up your website based on biggest impact and time requirements. This process also includes proper conversion tracking setups so we can measure how website speed impacts your sales and bottom line.
The biggest brands have measured site speed and the impact just half a second can make is astonishing.
- Wal-Mart found 1 second faster = 2% increase in conversion 1
- Google found 500 ms slower = 20% drop in traffic 2
- Yahoo! found 400 ms slower = 5-9% leave before page finishes loading 3
- Facebook found 1 second slower = 6% drop off in traffic 4
- Amazon found that 1 second could cost $1.6 billion in annual sales5
What could just one second do for your website and business?