“Strive for progress not for perfection.” (Unknown) As in all areas of life we will never achieve perfection in SEO. Just like we won’t look in the mirror one day and decide we have attained the perfect body there is always something we don’t like or something that could be improved a little more. There […]
Consider the wise words of Warren Buffet: “It takes 20 years to build a reputation and 5 minutes to ruin it.” All it takes is one disgruntled customer signing into Facebook, Google, or Yelp and writing a harsh review of their bad experience with you. Their review is permanently posted on the Internet for all future customers checking […]
If you don’t know these facts you’re not alone. Most small businesses we speak to aren’t quite sure about these basic fundamental SEO concepts. We’ve made it our mandate to help small businesses understand these facts whether they choose our SEO services or not! SEO is simple in concept. Search Engine Optimization is simply the […]
I’ve been reminded in the last couple weeks once again at how many businesses are selecting search engine optimization (SEO) companies based solely on price. This simplistic selection method is costing them far more than they think! The process used by individual SEO companies varies so much from company to company that lowest price is […]
Recently a client forwarded us some interesting articles and thoughts on Social Marketing. The information included this statement that really stood out to me: People don’t want to talk about brands or companies, they want to gossip about their family and friends. What do you think? This is where we’ve always struggled with Social – […]
Many businesses seem mediocre because they don’t have the drive to engage. Log into Facebook and you’ll quickly see the trend that people consume content as images and videos. Statistics even show that images and YouTube searches are dominating interest and content consumption. The online community is rapidly evolving and if you don’t fight to […]
The great Chinese philosopher Confucius once said, “Life is really simple, but we insist on making it complicated.” Since its advent over 17 years ago there has been a lot of confusion over how Search Engine Optimization (SEO) really works and what its role in marketing should be. I want to use some analogies that […]
We’ve all experienced it. Waiting one second, two seconds, three seconds or even four or more seconds for a website page to load. Chances are unless we are highly committed to the information that could be on the page we will hit the back button and continue our browsing on another website. Recently Microsoft computer scientist […]