Entries by Chris Genge

What is a Perfect SEO Page?

“Strive for progress not for perfection.”    (Unknown) As in all areas of life we will never achieve perfection in SEO. Just like we won’t look in the mirror one day and decide we have attained the perfect body there is always something we don’t like or something that could be improved a little more. There […]

The High Cost of Saving Money on SEO

I’ve been reminded in the last couple weeks once again at how many businesses are selecting search engine optimization (SEO) companies based solely on price. This simplistic selection method is costing them far more than they think! The process used by individual SEO companies varies so much from company to company that lowest price is […]

What I’ve Learned About Social Media

Recently a client forwarded us some interesting articles and thoughts on Social Marketing. The information included this statement that really stood out to me: People don’t want to talk about brands or companies, they want to gossip about their family and friends. What do you think? This is where we’ve always struggled with Social – […]

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Growing Apples, Oranges and Potatoes – The Uncomplicated Explanation of Search Engine Marketing

The great Chinese philosopher Confucius once said, “Life is really simple, but we insist on making it complicated.” Since its advent over 17 years ago there has been a lot of confusion over how Search Engine Optimization (SEO) really works and what its role in marketing should be. I want to use some analogies that […]


Does Website Speed Affect SEO?

We’ve all experienced it. Waiting one second, two seconds, three seconds or even four or more seconds  for a website page to load. Chances are unless we are highly committed to the information that could be on the page we will hit the back button and continue our browsing on another website. Recently Microsoft computer scientist […]