You may need to hire an SEO expert if your in-house SEO team is overwhelmed or facing challenges that are outside their skill set.
5 Reasons In-House SEOs Hire an SEO Expert
The talents and knowledge of your in-house SEO team are not in dispute. They know SEO. More importantly, they know your business – the ins, the outs, the whys and the wherefores of it all. Their search engine optimization work will prove to be invaluable in helping to grow your business.
This begs the question then: why would they want, or need, to ask for outside help in the form of an SEO expert?
Simply put, no man, woman, or SEO team for that matter is an island. In other words, we all have our areas of expertise and yet, sometimes we all face challenges outside of our expertise. Everyone can use a little help every now and again.
Need more concrete reasons why you should honour your SEO team’s request to bring in an outside SEO expert? Here are five:
- When you hire an SEO expert, they bring specialized expertise and/or a broader array of knowledge than your in-house SEO lone ranger currently has.
- Your SEO team, and your business, can learn a lot from an outside SEO expert who is bringing a set of fresh eyes.
- Your SEO team is overwhelmed and has too much to do.
- You want to check that your current SEO efforts are on the right track.
- You need the help of someone who has dealt with important Google ranking updates or even toxic backlink profiles before.
1. Specialized SEO Expertise & Broad Knowledge
It might seem like ‘specialized expertise’ and ‘broad knowledge’ are as night and day, opposite ends of the SEO spectrum. But the two actually go hand in hand when it comes to the daily workings of effective SEO.
Hire an SEO expert to help you stay competitive and survive – not only in an extremely savvy, skilled market, but also in the constantly shifting landscape of search algorithm updates. SEO consultants and professional SEO agencies need to stay up to date on all things SEO and digital. This means tuning in to specific specializations within SEO, and knowing more than just any one specialization. An SEO expert isn’t just a one-trick pony. He/she must know all the one-trick-pony tricks.
To explain: as the world of SEO gets bigger and more convoluted it is increasingly being segmented into specializations. You can hire an SEO expert that may have dived deeper into one or more of these specializations. There are experts in local SEO, mobile SEO, social media, SEM, SEO content building, link building, and so much more. These professional have become niched experts within a niche, but without ever losing sight of the bigger picture or forgoing an up-to-date overall SEO knowledge base.
When you hire an SEO expert, especially someone operating within a full-service SEO agency, the breadth and scope of their combined SEO expertise should cover any SEO query, issue or wish you might have. Working with a respected SEO agency, as opposed to a freelancer, you will also benefit from the experience they have working with many different clients across many different industries, and implementing many different and/or multiple SEO strategies.
Whichever way you look at it, SEO consultants bring a far greater wealth of both specialized expertise and a broader array of knowledge than an in-house team may have ever needed or could possibly hope to keep up with. It also helps to free up your in-house SEO team so that they are better able to manage their daily task lists specific to your business. An in-house SEO’s loyalty lies with your business whereas an SEO consultant’s loyalty lies with SEO itself.
2. Fresh Eyes, New Perspective
Your in-house SEO team knows your brand and your business, and SEO that already works for you, better than anyone. But spending every single day immersed in just the one brand, that one website and within the one industry, can lead to SEO stagnation.
You can hire an SEO expert to review your current online strategies and help bring fresh, new perspectives, and new SEO tools and tips to help your business grow.
You know what else immersion in the exact same SEO-scenarios day in and day out can cause? Small details tend to get missed.
Even the most talented of SEOs can miss tiny details that could be stalling their online marketing efforts simply because they are too familiar with the status quo and/or just too close to the problem to see it. Bringing in fresh eyes is the same as putting on a pair of reading glasses and seeing a whole new world come into focus – new possibilities, new SEO solutions, more effective strategies, and new energy.
3. Many Hands Make Light Work
Many in-house SEO teams are light on the “team” aspect, in that it’s often just one person. A lone soldier tackling the behemoth army that is search/SEO.
So when large SEO projects crop up, especially those that involve the need to find quick solutions to potentially disastrous SEO issues, it might be time to call for backup.
It’s also important to remember that good SEO, the kind of that is effective and actually makes a difference to your business, is a lot of work. Your in-house SEO has enough on their hands without having to tackle big projects solo – like site redesigns, or a massive link building project, or daily content creation. When you hire an SEO expert, specific tasks can be easily outsourced leaving your in-house team to manage the daily business of keeping your business SEO-sound.
4. Industry Check-In and Validation
You hired your in-house SEO for their expertise and due diligence. Put this expertise together with their powerful insider knowledge of your business and you can trust them to create a sound SEO strategy, custom-built to ensure search success for your brand. So why don’t you?
A lot of in-house SEOs tell a similar story: they’re constantly trying to prove the value of SEO to the very people who hired them to do said SEO. Which ends up as a daily battle to get their business-changing online marketing projects approved, and constant nagging for resources.
We get it; not everybody gets it. To most of the world, SEO is this intangible, incomprehensible, unfathomable, unintelligible thing… hiring an SEO expert can help turn it into a concrete game-changer. Not only do they bring with them a wealth of online marketing experience, specialization, and up-to-the-minute knowledge of changes and updates in search (including SEO and search engine algorithms), they also bring with them the words (and data, graphs and graphics) to explain it all – and show you the value in letting your in-house SEO do what you hired them to do.
Professional SEO consultants can also be brought in to do a quick, or in-depth technical audit of your existing SEO strategies and master plan. This will show your in-house team where gaps and opportunities might lie, where problems might crop up, and what’s not working or is working really well. It will help them get their great ideas implemented quickly and effectively – all to your benefit.
5. Something SEOish Has Gone Very Very Wrong
Something has gone very wrong with your SEO. You’ve been slapped with a Google penalty and your site is no longer listed in the search results. You have taken a ranking and traffic hit but aren’t quite sure why or how to fix it. Or you’ve decided to implement your most ambitious SEO strategy yet… and your in-house team has requested backup.
It’s time to hire an SEO expert who will bring their up-to-the-minute, always-in-the-know SEO expertise.
SEO consultants have made it their life’s work to be up to date on everything there is to know about SEO, SEM, search engines, and their constant (insert your favourite bleep word here) algorithm changes. This means that they are constantly monitoring all search changes and updates related to rankings, trends, brand awareness, internet marketing news, algorithm updates, technical issues, and potential penalty pitfalls, etc.
When you hit problems, or you are embarking on a brand new, complicated SEO initiative or overhaul, the benefit of hiring an SEO expert is indisputable.
Ultimately, when in-house teams hire an SEO expert for a specific purpose it can create a powerhouse effort that is the stuff of worldwide (web) legend. The combination of an in-house team, with their built-into-the-bones knowledge of your product, business, and customers, and an SEO expert, with their wealth of updated SEO knowledge, skills, tools of the trade, and experience can slay SERPs and bring SEO glory to your business.
Bottom line: if your in-house SEO team feels the need to bring in SEO consultants, it’s not a failure. It’s a savvy recognition that this duo might just be the ultimate power couple. The Chrissy Teigen and John Legend of SEO. The Blake Lively and Ryan Reynolds of the Internet of things. The Michelle and Barack Obama of search engine success.
Hire an SEO expert to support your in-house SEO team is a coupling that can accomplish way more for your online efforts than either could ever achieve on their own: a healthy balance between fresh ideas and up-to-date expertise and established, successful practices; excellent in-house knowledge of your business meshed with an increased range of SEO skills.
Ready to take your in-house SEO to next level of success?
Our expert SEO consultants love working with in-house teams in a collaboration of learning and expertise. Their success is ours, ours is theirs, which ultimately translates into your online success. To hire an SEO expert, contact 1st on the List today by calling 1-888-262-6687 or email us at [email protected].