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Looking for some new SEO content techniques to improve your company exposure and bolster your overall SEO strategy as a result? Rejuvenating older SEO content articles and re-purposing the wealth of knowledge in those documents can prepare them for new mediums and bring some surprising results in the process.
Google defines rejuvenate as “make (someone or something) look or feel younger, fresher, or more lively.” Much like a makeover for your SEO content plan, breathing new ideas into established content gives it a second life. An opportunity to re-influence new audiences in today’s content-hungry mediums.
Here are 8 ways you can recycle and repurpose your older optimized content for new SEO content marketing success.
1. Update Old SEO Content Articles With New Stats and Best Practices
Maybe your old SEO content plan needs a refreshing coat of paint to make articles more contemporary and serve a wider audience. Check your keyword rankings for these pages and try not to up-end keyword phrases for this content that has garnered your traffic. Reexamining your older content for possible ways to improve its status just makes sense, particularly if it already has traffic. Change it up a little with an SEO content update, bring it up-to-date with new stats or best practices, and see if you can entice even more site visitors to the page.
2. Feature High-Traffic Content in Your Newsletters
If your newsletter needs a little sprucing up, review some of your high-traffic content and freshen it up for a new audience in the newsletter. There are still gems in the original content pieces, or they wouldn’t be receiving the level of traffic that they do. Graphic representations such as infographics can invigorate your newsletter, providing another opportunity to reach your market.
3. Create an Infographic for an Old Blog Article
Infographics are an informative-at-a-glance way to use statistics and other information gleaned from older posts. The content receiving click-throughs is still valuable content. Transforming information into a crisp, clean new format provides an opportunity to share this content through a variety of mediums that may not even have existed when the content was originally penned.
LinkedIn’s SlideShare has become a popular way to present modified content in a static, visual format. Almost any content can be re-purposed into the Slideshare format. Even content that may have been used elsewhere such as in a webinar, or during the creation of a tutorial.
5. Turn Articles into Interactive Video Tutorials
YouTube is my friend! I’ve watched hundreds of tutorials on everything imaginable. Re-use some of your subject matter in those aging articles and present them in this widely used format. As long as your film is topical, pointed, articulate, and accurate, there will be an audience for your finished product.
6. Design a Webinar Around Old Content Pages
Use some ideas from the content pages receiving the best traffic and create a webinar on the topic, refreshing it of course, with more current information. Advertise your webinars on the same page as the article receiving the best traffic. Now the content is serving a dual purpose.
7. Promote Older Articles Across Social Media Platforms
Whether you’re a Facebooker, a Snapchatter, or a Tweeter, all of your most important information from these older articles can be used on any or all of your current social platforms. You’ll probably have to restructure it somewhat according to community guidelines and space allotments, but that doesn’t mean the content can’t still serve you in these areas.
8. Publish an Ebook
Revitalize your oldest yet still relevant subject matter by compiling it into an ebook. You can include one article or many, and you have the choice of giving it away in return for an email address lead or selling it outright and profiting from the ripe material you already have on hand.
Extra SEO Content Tip!
If you do a complete website content audit you may uncover some unsupported topics, which can help when you are looking for new SEO content ideas. Try reversing these ideas by turning old webinars, ebooks, videos, infographics, newsletters, and more, into brand new SEO content pieces for your website!
Final Comments on Getting More Mileage Out of Your SEO Content Marketing
Minimal effort is required to come up with quite a few productive ideas for recycling content for which you have already put in the time. You can use this reformatted assembly of information to expand your business potential and communicate ideas into many actionable new forms.
To find out how to repurpose your SEO content, or how to optimize your content for the search engines, please call 1-888-262-6687 today or email us at firstname.lastname@example.org.
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