Let's Chat! 1-(888) 262-6687
1st on the List Promotion Inc.
  • Home
  • Services
    • SEO
      • Custom SEO Services
      • Local SEO Services
      • SEO Consulting Services
      • SEO Page Experience
      • Technical SEO Audit
      • Content
      • Link Acquisition SEO
      • Social Media
      • Analytics and Reports
      • Additional SEO Services
    • Website Design
      • WordPress Web Design
      • Ecommerce Website Design
      • Website Content
      • Conversion Rate Optimization
      • Security and Maintenance
    • PPC
      • Custom PPC
      • Local PPC Mgmt
      • PPC Audits
      • PPC Ad Retargeting
      • PPC Social Media Ads
    • Content
      • SEO Content
      • Copywriting
      • Content Audits
      • Strategy Development
      • Training
  • Our Work
    • Case Studies
    • Website Design Portfolio
    • Client Results
  • About
    • What Sets Us Apart
    • Our Headquarters
    • Our Team
    • Who We Work With
    • Testimonials
    • FAQ
  • Blog
  • Contact
  • Start a Project
  • Menu Menu
Business & Marketing, Web Design

The Power of Color: How Colors Can Boost Website Conversions [INFOGRAPHIC]

Graphic showing the Power of Color for Product Assessment
Reading Time: 3 minutes

In This Article

  • What are the best colors for website conversion?
  • Interesting Findings in Color Psychology
  • The Power of Color in Marketing

What are the best colors for website conversion?

What color is your soul? Pick your favourite desserts and we’ll tell you the color of your aura. Which primary color best represents your personality?

If you think these sound like generic BuzzFeed quiz titles – concepts we tend to think of as light, fun, amusing and, frankly, fluff – you could be right.

But is BuzzFeed onto something? At least in terms of color, anyway. Is there more to the power of color than just a bunch of inconsequential, if entertaining, hullabaloo?

Research suggests there is.

Nearly 85% of consumers cite color as their primary driver for purchasing a certain product. That has to mean something, doesn’t it? There is a reason why food-related logos incorporate the color red, why politicians wear blue, and why seeing the color orange can warm you up on a cold day.

Let’s explore this theme some more and uncover what are the best colors for website conversion.

Interesting Findings in Color Psychology

The true definition of color psychology depends on who you ask. While there are strong correlations between color and emotions, the field of color psychology has not yet been thoroughly explored. And, just as in other underdeveloped studies, there are still many gaps in theoretical and empirical research. However, researchers continue to unveil some pretty worthwhile findings regarding color.

Here are a few interesting examples.

Color Affects Performance

In a 2009 study published by Science magazine, researchers tested cognitive performance variations among 600 participants, using the colors red and blue, specifically. They then tested participants’ memory, as well as creativity and imagination. Tests revealed that, for creativity and imagination, blue produced better results. Red was the color of choice, however, when it came to memory. Are red and blue the best colors for website conversion?

Color Affects Impressions

According to an article by Business Insider, darker colors are better for making first impressions at job interviews. This coincides with a CareerBuilder survey of over 2,000 hiring managers and HR professionals. They discovered black and blue to be the most recommended colors. You will notice this trend even in Politics, and in Digital Marketing, where people and brands choose the color blue to portray their trustworthiness. Facebook, PayPal, IBM, and Chase are only a few examples of companies that use these colors to convey reliability.

Color Affects Emotions

A paper published by the American Psychological Association explored several studies on colors and emotions. One study involving white, pink, and blue colored paper was conducted wherein test subjects read about rape and murder incidents. Researchers discovered that participants who read about the upsetting events on pink paper described milder emotional reactions. These findings correlate with another study that suggests that brightness and saturation of color equal higher states of arousal in the people viewing the color.

The Power of Color in Marketing

To ensure online success, business owners want to know what are the best colors for website conversion. Just as color psychology can affect performance, impressions, and emotions, it also plays a huge role in marketing. According to experts at DesignAdvisor, even something as seemingly insignificant as the color of the call-to-action (CTA) button can drive users to act favorably. Data also suggests that for higher conversions, the go-to colors are red, orange, and green. In fact, in one fascinating case, the mere act of changing a CTA button from green to yellow generated a 175% increase in conversion for VegasSlotsOnline.com.

Well played, BuzzFeed. Well played. The color of your soul, in the curious case of color anyway, may very well be blue (i.e., trustworthy and intelligent).

How Colors Can Boost Website Conversions [INFOGRAPHIC] - 1st on the List

Infographic source: DesignAdvisor

1st on the List is a boutique search engine optimization company near Vancouver, British Columbia, Canada. To learn more about 1st on the List or any of the services we provide, please call us at 1-888-262-6687.


Carissa Krause

Carissa Krause is a Digital Marketing and Project Specialist at 1st on the List. Over the last 12+ years she has worked in our Abbotsford office with clients on a wide range of projects that include areas like local SEO, project reporting, backlink profile review, content development, strategic planning, and more. Whatever the project may be Carissa focuses on achieving greater efficiencies and putting plans into action. When away from her desk you’ll likely find her drinking all the coffee while sitting on the floor driving cars with her two young boys. Learn more about Carissa.
View all posts
August 28, 2019/by Carissa Krause
Share this entry
  • Share on Facebook
  • Share on Twitter
  • Share on WhatsApp
  • Share on Pinterest
  • Share on LinkedIn
  • Share on Reddit
You might also like
Laptop, smart phone, elastics, post-it notes, paper clips, coffee and person with highlighter on notebook that says MistakeThe True Cost of Cheap SEO Services
SEO, search engines, website, and social media content written in a notebookRedesign Your Website But Don’t Lose Your SEO
start your online business displayed on smart phoneBC Helps Small Businesses Launch Online with a New Grant Program
website builder cartoon graphicThe True Cost of a Cheap Website Builder
Colourful graphic with SEO letters surrounded by coloured arrows and magnifying glassTop 8 Benefits of SEO for Your Business’ Bottom Line
SEO, search engines, website, and social media content written in a notebookWhy SEO and User Experience are Two Peas in a Pod

Recent Posts

  • How to Attract Local Customers
  • Optimize Your Google Business Profile
  • How Mobile Local SEO Can Help Your Business
  • The Perfect SEO Page
  • What is Local SEO?

Explore Topics

  • Social Media Blogs
  • mobile SEO
  • GBP Profile
  • Business & Marketing
  • Company News
  • Content & Keywords
  • e-commerce
  • Google & Bing
  • Lead Generation
  • Link Building
  • Local PPC
  • Local Search
  • Mobile Search
  • Search Engine Marketing (PPC)
  • SEO in the News
  • Social Optimization
  • Technical SEO
  • SEO
  • Conversion Optimization
  • Web Design

1st on the List celebrate 25 years

Trusted SEO Experts, Delivering Results Since 1997. We’ve spent 25 years getting the best rankings and branded exposure for our clients in Canada and the US through winning SEO, Web Design, and PPC Strategies. Join our growing list of happy clients today!

GET PROPOSAL

COMPANY

About
Team
What Makes Us Different
Who We Work With

OUR WORK

Client Results
Case Studies
Web Design Portfolio
Testimonials

SERVICES

SEO
Local SEO
Technical SEO Audits
SEO Consulting
Web Design
Content
Pay Per Click
Social Media

CONTACT

201 – 33119 South Fraser Way
Abbotsford BC, Canada
V2S 2B1

34878 Millar Crescent
Abbotsford BC, Canada
V2S 7K5
1-888-262-6687
 [email protected]

© Copyright 1997-2023 - 1st on the List Promotion Inc. All Rights Reserved.
  • Facebook
  • Instagram
  • Twitter
  • LinkedIn
  • Youtube
  • Blog
  • Press and Partners
  • Resources
  • FAQ’s
  • Privacy Policy
  • Sitemap
Scroll to top