Today’s online marketplace has become a Mecca for high end and expensive graphic design. Many are spending thousands on the professionally designed websites and countless hours on focusing on what and how they will sell online:
- Affiliate marketing
- Ad Sense marketing
- Click bank
The problem is that you can have the greatest looking website known to man, or you can have the greatest product since sliced bread, but if you fail to connect with your visitors and customers, the effort is wasted.
In this short blog post we aim to discuss some basic ways to get you thinking about how to draw and engage qualified customers to your website.
Remember: Business is Built Around People
Don’t get us wrong. It is necessary to put careful thought into building your web presence, such as:
- What should the site look like?
- Where should you promote your site?
- What do you want to sell?
- What other information should go on your website?
But the most important factor in the equation is understanding who you will sell to and how you can reach them. Ask yourself the questions:
- What do they need?
- What do they want?
- How can you give them valuable information?
- What do you need to say to get them to buy your products?
To help answer these questions you will also need to know who your visitors are, what is their age demographic, what are the buying trends in their age group, what is their education level and so on. These factors will help you better understand their needs and wants and how they perceive value from your website and products.
Skip the Design, You Must Act (UACT)
You must find a way to connect emotionally with people. Look at your site and follow the basic UACT acronym:
- Can visitors UNDERSTAND what is being said?
- Do visitors get the ANSWERS they need?
- Is your information CREDIBLE?
- Why would someone TRUST this site?
Help Others First, Help Yourself Second
If you are trying to build an online business, you need to first understand your people as established above. Next you need to help your visitors or customers:
- Help your people get what they are looking for.
- Help your people find information, services and products they want.
- Help answer your people’s questions.
Essentially, HELP make their life easier.
Remember, you will be talking to people who want an easy to understand yet well thought out solution. If they wanted a long winded dry answer they would look up an encyclopedia for their answer. If they wanted a shallow answer they would have gone to eHow.com.
Your visitors want an answer from an expert who understands their needs. So speak to your people in their language.
Don’t Forget to Connect With the Visitor
No I don’t mean “connect” in an emotional way.
I mean physically connect as in you need to first get the new visitor to your website – even if they don’t even know you exist. This can come through many online marketing channels including Search Engine Optimization (SEO), Pay-Per-Click advertising (ex. Google AdWords) and creative branding and interactions through Social Media.
Once you connect with your people you can build your store. Business is built by people. People need to trust you. You must show you are Credible and they need to understand what you say.
Key Takeaways for Success
So what is the number one way to draw qualified people to your website or online market? Focus on your people.
- Develop a campaign that speaks to them.
- Build your business around your target market’s needs, desires, questions, fears and interests.
- Create your web content around your customer and the solution for your customer.
Once you have this, you will know where your people are looking for help; you will know how to design to speak to your people, and your website will organically grow.
Are your struggling with a website that doesn’t speak to your people? Call our consultants at 888-262-6687 and get going in the right direction.
The ideas in this article have been adapted from Lisa Irby’s YouTube video UGH! Why So Many Sites Never Earn $$$.