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Limelight Networks recently published a study called “The State of User Experience” which explored attitudes towards website performance. You may find the key findings interesting.
Visitors aren’t willing to wait for websites to load.
When asked how long are you willing to wait for a website to load before you get frustrated and leave the site, the medium time falls around 3 seconds according to this study.
- Less than 1 second 1.67%
- 1-3 seconds 18.92%
- 3-5 seconds 38.62%
- 5+ seconds 40.79%
Visitors will buy from a competitor if the page takes too long to load.
Nearly 40% of visitors said they will leave your website and go to your competitor’s website to complete their purchase if your site is too slow.
Tablets, iPhones and Android Phones are among most popular mobile devices.
Combined these three type of devices make up 83% of mobile use. Surprisingly 14% of people say they don’t use a mobile device to access the Internet.
Performance expectations for mobile are on the rise.
Yes, 44% of respondents say they are willing to wait longer for a page to load on a mobile device. However, another 41% say they expect mobile devices to load equally fast.
Visitors are impartial to your website making recommendations based on previous visits.
Nearly 40% of visitors say, “No, I don’t want a website to remember that I’ve come before and make recommendations based on my previous visits.” Another 25% are impartial saying they don’t know or don’t care.
Limelight’s Key Takeaways
- Performance is key to a great web experience.
- Consumer web use is increasingly mobile.
- The value of web experience personalization remains to be seen.
How fast does your website load? How is your mobile experience? You can check both of these factors using our SEO Tools or give us a call at 1-888-262-6687 for a personalized consultation of what your website needs to provide the best visitor experience possible.