Trim Seconds Off Your Website Load Times to Increase Your Overall ROI

Did you know that page speed optimization can make significant impact on your website’s rankings and user experience? As far back as 2010 Google admitted they added site speed as a signal in their search ranking algorithms. Today, page speed is consistently named as one of the top ranking factors and often cited as the difference between average rankings and great rankings.

Why Page Speed Matters – Proof that Every Second Counts

Could one second really cost you hundreds, thousands or even hundreds of thousands of dollars? The biggest brands have put a lot of time and money into page speed optimization and the impact just half a second can make is astonishing.

  • Wal-Mart found just 1 second faster = 2% increase in conversions.

  • Google found just 500 ms slower = 20% drop in traffic.

  • Amazon found that just 1 second slower = a loss of $1.6 billion in annual sales.

Our website load test provides a prioritized list of recommendations for how to speed up your website based on biggest impact and time requirements. This process also includes proper conversion tracking setups so we can measure how speed optimization impacts your sales and bottom line.

Speed test icon


Why You Need Website Speed Optimization

Compared to other marketing challenges, improving page load times is relatively easy and is proven to have huge impacts on the bottom line for websites that are serious about performance.

  • Improved User Experience and Engagement

    When ranking web pages, Google search algorithms take user behaviour into account including bounce rates and time spent on page. Websites with fast web page load speed provide better user experience and usability. Fast website load speed can reduce bounce rates and increase time spent on the page. Google can see that your site is delivering more value when people stay longer. This can have a positive impact on site rankings, which leads to more traffic and more sales.

  • Improved Website Indexing

    Faster web page load times facilitate efficient page crawling, leading to faster and better indexation. Faster indexation is especially crucial for E-Commerce websites that have thousands of pages. Each individual page demands better indexation to gain better visibility in Search Results.

  • Better ROI for Your SEO

    Page speed optimization will also ensure that when your SEO efforts bring new traffic to your website your site will be capable of converting them into paying customers. If your site’s performance is not on par with the users’ expectations, say good bye to any chances of earning high ROI.

Professional Page Speed Optimization Strategies

Chris Genge

“For the last several years we have focused our SEO efforts on page speed – even prior to Google announcing that they were using page speed as a ranking factor. The big brands have proven great results by skimming even a few milliseconds off their page load times and we are seeing some impressive results on our own client websites too. You may not be Amazon or Walmart but you will notice some good gains in your SEO strategy and results. For the relatively small amount of effort needed for the big payoff, website speed optimization is a great way to take your website performance and SEO to the next level.”

Chris Genge
Founder and CEO, 1st on the List

  • Combine external JavaScript

  • Minimize DNS lookups

  • Avoid bad requests

  • Improve server response time

  • Enable compression

  • Minify CSS

  • Leverage browser caching

  • Optimize images

  • Optimize caching

  • Defer parsing of JavaScript

  • Optimize browser rendering

  • Minimize request overhead

Page Speed Frequently Asked Questions

How do you perform page speed optimization for SEO?

First we perform several baseline reports and gather metrics so we know exactly what kind of improvements we make for you, which could be in milliseconds, speed scores, site visitors, conversions. We also perform a full website backup and then get to work in applying our site speed improvements. We continue running reports throughout to know how much each step is helping to improve page speed. We continue to work until we are happy with your new site speed score.

What is a good average page load time?

The answer is “it depends” and “as fast as possible.” Industry benchmarks suggest the ideal website load time is within 2 to 5 seconds. Remember that many users will leave your website if it takes longer than 3 seconds to load and many expect your website to load in less than 2 seconds.

Does page speed optimization affect SEO?

Yes. Improving page speed can have a big effect on your website’s SEO. Reportedly, Google considers it to be one of the signals used by its algorithm to rank pages. Page speed is also important for creating a good user experience, which is a critical piece of SEO.

Award Winning SEO Services

Our 1st on the List team of trained SEO specialists can help you with page speed optimization and other advanced SEO practices. We can take your Digital Marketing to the next level. At 1st on the List, we’ve worked with hundreds of clients over the last 22+ years across North America. We use only industry accepted best practices to improve rankings, increase traffic, and ultimately boost your bottom line – see some of our Client Results.

1st on the List Promotion is recognized by TopSEOs and Clutch for the results we achieve. To learn more about how we can help you too, call us toll free at 1-888-262-6687.

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CLUTCH 2021 Manifest for Top SEO Companies & Marketing Agencies in Canada



Explore the Possibilities
of Site Speed Optimization

Stop ignoring the fact that your website is painstakingly slow to load and put us to work at making the improvements needed to speed things up.


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