Cut Seconds Off Your Page Load Speed to Increase Your ROI

Did you know that Google page speed optimization makes a significant impact on your website’s rankings? Google first added site speed as a signal in their search ranking algorithms in 2010. Today page speed is consistently named as one of the top-ranking factors and is often cited as the difference between average and great rankings. Plus, your visitors expect your site to be fast!


Why Google Page Speed Matters

“Many website owners are so preoccupied with what they think users want that they overlook the fundamentals of what makes using the Internet so popular — speed. Web page speed optimization should be a top priority for any website owner. The speed of your site dramatically impacts your site’s SEO (search engine optimization) and bounce rate.” (

How about you? Does your website’s page speed put you at a major advantage or disadvantage?

Could one second really cost you hundreds, thousands, or even hundreds of thousands of dollars? The biggest brands have put a lot of time and money into page speed optimization and the impact just half a second can make is astonishing.

  • Wal-Mart found just 1 second faster = 2% increase in conversions.

  • Google found just 500 ms slower = 20% drop in traffic.

  • Amazon found that just 1 second slower = a loss of $1.6 billion in annual sales.

At 1st on the List, we have a variety of Website and Page Speed Optimization services to meet the needs of all types of websites and marketing plans.

Along with a technical SEO audit, one of our most popular options is a Google page speed test that delivers a prioritized list of recommendations for how to speed up your website based on the biggest impact and time requirements. This process also includes proper conversion tracking setups so we can measure how page speed optimization impacts your sales and bottom line.

Speed test icon


Why You Need Website Page Speed Optimization

Compared to other marketing challenges, improving page speed is relatively easy, fast to implement, and is proven to have huge impacts on the bottom line for websites that are serious about performance.

  • Happier Website Visitors

    Slow websites frustrate visitors and cause customers to seek out alternative options. In fact, 88.5% of visitors say the main reason they would leave a website is slow loading pages ( A fast website load speed reduces bounce rates, increases time spent on the page, which leads to increased satisfaction, loyalty and sales.

  • Improved Website Indexing

    Faster web page load times facilitate efficient page crawling, leading to faster and better indexation. Faster indexation is especially crucial for E-Commerce websites that have thousands of pages. Each individual page demands better indexation to gain better visibility in Search Results.

  • More Prominent Search Rankings

    When ranking web pages, Google search algorithms take user behaviour into account including bounce rates and time spent on page. Websites with fast web page load speed provide better user experience and usability. Google can see that your site is delivering more value when people stay longer which has a positive impact on site rankings.

  • More Visitors, Better ROI on SEO

    Page speed optimization will also ensure that when your SEO efforts bring new traffic to your website your site will be capable of converting them into paying customers. One study shows that improving your site speed from 8 to 2 seconds can boost your conversion by up to 74% ( If your site’s performance is not on par with the users’ expectations, say good bye to any chances of earning high ROI.


Liftylife logo over a image of homes covered in snow with snow-capped mountains in the background.

Cutting 4 Seconds Off Page Load Time Earns 98% Google PageSpeed Score

Site Speed Optimization/WordPress Website – Lifty Life

Premier vacation rental management company Lifty Life needed a website to showcase their featured properties and attract listing management for vacation rentals throughout the Fraser Valley. Once the WordPress website design was implemented we installed and optimized a WordPress page speed optimization plugin to get a lightning-fast website – one that visitors and Search Engines will love!


Professional Page Speed Optimization Services & Strategies

Site speed is a major component of website performance optimization, which means at 1st on the List we incorporate page speed into almost all of our services – from a Custom SEO Campaign, a new website design, or an ongoing Website Maintenance Plan. Our goal is to make sure that your website follows all site speed best practices. From there we monitor its speed performance from month to month to ensure optimal performance. Our best practices may include any or all of the following:

  • Combine external JavaScript

  • Minimize DNS lookups

  • Avoid bad requests

  • Leverage browser caching

  • Optimize images

  • Optimize caching

  • Improve server response time

  • Enable compression

  • Minify CSS

  • Defer parsing of JavaScript

  • Optimize browser rendering

  • Minimize request overhead

keiran griffiths seo consultant - head shot


Improving Page Speed Leads to Big Payoffs

For the last several years we have focused our SEO efforts on improving page speed – even prior to Google announcing that they were using page speed as a ranking factor. The big brands have proven great results by skimming even a few milliseconds off their page load speed and we are seeing some impressive results on our own client websites too. You may not be Amazon or Walmart but you will notice some good gains in your SEO strategy and results. For the relatively small amount of effort needed for the big payoff, website speed optimization is a great way to take your website performance and SEO to the next level.

Keiran Griffiths
President & Managing Director

Page Speed Frequently Asked Questions

What is page speed optimization?

Page speed optimization is the process of making the content on a website page appear as fast as possible. This is also referred to as page load speed or page load time and includes activities like file and image compression, browser caching, minifying code, configuring a content distribution network (CDN), removing render-blocking JavaScript, and more.

Does page speed optimization affect SEO?

Yes. Improving page speed can have a big effect on your website’s SEO. Reportedly, Google considers it to be one of the signals used by its algorithm to rank pages. Page speed is also important for creating a good user experience, which is a critical piece of SEO.

How does page speed affect SEO?

Page speed and site speed are signals used by Google’s algorithm to rank pages. Fast websites generally rank higher because they are easier for search engines to fully access, crawl, and index. Slow websites require more resources for search engines to crawl and have poorer indexation and rankings. Page speed also affects user experience, leading to higher bounce rates and lower time on page, which in turn can impact SEO rankings.

How do you perform page speed optimization for SEO?

First we perform several baseline reports and gather metrics so we know exactly what kind of improvements we make for you, which could be in milliseconds, speed scores, site visitors, conversions. We also perform a full website backup and then get to work in applying our site speed improvements. We continue running reports throughout to know how much each step is helping to improve page speed. We continue to work until we are happy with your new site speed score.

What is a good page load speed?

The answer is “it depends” and “as fast as possible.” Industry benchmarks suggest the ideal website load time is within 2 to 5 seconds. Remember that many users will leave your website if it takes longer than 3 seconds to load and many expect your website to load in less than 2 seconds.

Does site speed help with website conversion rate?

Yes, fast websites make happy visitors which leads to a better user experience, higher conversion rates, and sales/revenues. Studies show the first 5 seconds of page-load time have the biggest impact on conversion rates. According to, 7/10 consumers say page speed impacts their willingness to buy from an online retailer.


Explore All the Possibilities of Page Speed Optimization

Stop ignoring the fact that your page load speed and website are painstakingly slow and put us to work at making the improvements needed to speed things up.

Our 1st on the List team of trained SEO specialists can help you with page speed optimization and other advanced SEO practices. We can take your Digital Marketing to the next level.

At 1st on the List, we’ve worked with hundreds of clients over the last 25 years across North America. We use only industry accepted best SEO practices to improve rankings, increase traffic, and ultimately boost your bottom line – see some of our Client Results.

The best way to know if we’re the right fit is to schedule your Discovery Phone Call or call us toll free at 1-888-262-6687.

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Contact us to start working with an award-winning, results driven SEO agency.



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